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Keyword Research Webinar

Date post: 29-Aug-2014
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How to Find the Perfect Keywords for Your SEO and Pay per Click Campaigns Keyword Research
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Page 1: Keyword Research Webinar

How to Find the Perfect Keywordsfor Your SEO and Pay per Click Campaigns

Keyword Research

Page 2: Keyword Research Webinar

Why Does It Matter?

Page 3: Keyword Research Webinar

The Keyword Research Process

1- Discovery 2- Analysis

100 – 1,000

5 - 15

Page 4: Keyword Research Webinar

KeywordDiscovery

Page 5: Keyword Research Webinar

Google Keyword ToolYour home page

Other pages

Your competitor’s site

Page 6: Keyword Research Webinar

The Keywords on Your Mind

Page 7: Keyword Research Webinar

Other Keyword Research Tools

• KeywordDiscovery.com• WordTracker.com

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Spy on Your Competitors

Page 9: Keyword Research Webinar

Spy on Your Competitors

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Spy on Your Competitors

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Dig Deeper

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Some Ideas to Find Keywords• What your business is (“Internet marketing agency”)

• How you help your clients (“Rank first on Google”, “Romantic getaway”)

• Products you sell (“Search Engine Optimization”)

• Similar or competing products (“vacuum cleaner”, “XM-100”)

• Attract the right audience (“how to increase productivity”)

Page 13: Keyword Research Webinar

KeywordAnalysisfor SEO

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Search Volume

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Current Ranking

http://tools.seobook.com/firefox/rank-checker/

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Competition

http://www.seomoz.org/keyword-difficulty/

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Relevancy

• Use common sense

• Think about the buying cycle:“best 2011 cars” > “2011 Jeep Grand Cherokee” > “Jeep dealerships in Los Angeles”

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Relevancy

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ChoosingThe RightKeywords

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Choosing the Right Keywords

• Primary Keywords (5-15)– 50% Broad 50% Long-Tail– 1 page per keyword

• Secondary Keywords (100-500)– 100% Long-Tail– Up to 10 related keywords per page (e.g. “black

electric guitar”, “Taylor acoustic guitar”, “buy a Taylor guitar in Oklahoma City”)

Page 21: Keyword Research Webinar

KeywordAnalysisfor PPC

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Keyword Analysis for PPC

• Test ALL your keywords– Set up the Google AdWords tracking code (Tools >

Conversions) – See which ones bring you traffic– And which ones bring you SALES/LEADS

Page 23: Keyword Research Webinar

Thank You!

Zeke Camusio503-367-7561

[email protected]

www.TheOutsourcingCompany.com

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Two Announcements

• Social Media Marketing Video:

• Google AdWords Advanced Tactics:

www.TheOutsourcingCompany.com/blog

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Questions

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Download the Slides and the Spreadsheet Template

www.bit.ly/zeke-keyword-research


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