Alexandra Shibina

Moscow, Russia

2013

OverviewKey elementsAssortmentSWOTCompetitionPromotion

Colonel Harland Sanders

People willing to have a hygienic and delicious non conventional meal at a

restaurant

Second best global brand in fast food

High brand loyalty High number of

products Hygienic food and

quick service Market leader in the

world among companies featuring chicken

High fat food Franchise management

globally is a challenge Untrustworthy

suppliers Negative publicity High employee

turnover

Introduce home delivery Venture into newer markets More spending on the

resources and development Introducing new food items

and products Increasing demand for healthier food

Saturated fast food markets

Trend towards healthy eating Local fast food restaurant

chains Currency fluctuations

Premiums Exhibits Coupons Entertainment