VS

INTRODUCTION

Founded by Richard and Maurice McDonalds in 1940.

Over 34,000 outlets around the globe in about 120 countries.

Serving approx. 58 million customers daily

Holds 19% shares in the world market

Founded by Harland Sanders in 1930.

Over 18000 outlets around the globe in about 80 countries.

Serving approx. 12 million customers daily

Holds 9% shares in the world market

QUALITY:•It has been found McDonalds uses TBHQ in burgers which is harmful to health.•KFC does not uses any kind of additives in their products

PRICING:• McDonalds is more economical with its low-price deals.• KFC is expensive.

SERVICE SYSTEM:• McDonalds has worlds most efficient service system. It offers hamburgers, cheeseburgers, chicken fresh fries, breakfast, soft drinks and desserts.• KFC has also efficient service and delivery system. It offers chicken, fench fries salds, sandwiches

COMPARISON

SUGGESTIONS KFC should re-vamp its vegetarian menu

and add more options to it.

McDonalds should lessen the use of chemical additives.

KFC should reconsider its prices and deals

Improvement in Logistics and Inventory Management.

McDonalds should work on making their food less obese

Need to train their staff

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