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KENTUCKY FRIED CHICKENa.k.aKFC

TRADEMARK

BIOGRAPHYGENRE: FAST FOODFOUNDED: 1930 IN NORTH CORDIN, KENTUCKY (ORIGINAL) 1952 AT 3900 SOUTH STATE ST, SALT LAKE CITY, UTAH ( FRANCHISE)FOUNDER: HARLAND SANDERSPRODUCT: FRIED CHICKEN, CHICKEN BURGERS, WRAPS, SOFT DRINKS, SALADS, DESSERTS .HISTORYHarland Sanders was born in 1890 and raised on a farm outside Henryville, Indiana.When Harland was 5 years old, his father died, forcing his mother to work at a canning plant.After he reached 7 years of age, his mother taught him how to cook.KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC. After leaving the family home at the age of 12, Sanders passed through several profession with mixed success.

He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America.By the early 70's, that special recipe reached Malaysia. Today, KFC Malaysia continues to serve finger lickin' good, succulent pieces of chicken. The flavourful blends of 11 herbs and spices give KFC's delicious aroma.KFC prides itself as a fast-food restaurant that give customers great tasting chicken with a selection of home-styled side dishes and desserts to make a wholesome, complete and satisfying meal. VISION & MISSIONVision To be the leading integrated food services group in the Asia Pacific region based on consistent quality products and exceptional customer-focused service.

Mission To maximise profitability, improve shareholder value and deliver sustainable growth year after year.

OBJECTIVESTo have the biggest market share, and provide good service for customers. Also sell good food thats healthy. COMPANY PRINCIPLESOUR PASSION: To satisfy our customers every time they visit our restaurants and to do it better than our competitors.

OUR FORMULA FOR SUCCESS: People capability comes first - satisfied customers and profitability follow.

HOW WE LEAD: Know and drive the business, and build and align teams.

HOW WE WIN: Be the best at providing customers with branded restaurant choice and branded products.

HOW WE WORK TOGETHER: Our leadership principles.

POPULAR PRODUCTSCheesy wedges

Bucket (15 Pieces of Chicken)

Snack plate