Abstract:1) Objective: Prepare a Business Canvas Model for KGVK, Ranchi & Analyze the business model of an Social organization & various challenges that a social organization faces in terms of the 9 sub-parameters or 4 parameters of Business Canvas Model

2) Domain: NGO/Development Sector

Organization: KGVK is promoted by and is an associate of Usha Martin Group. It is working towards integrated sustainable development in rural areas of Jharkhand through convergent efforts of the Government, Corporate bodies, NGOs, scientific institutes &beneficiaries since 1972. Since then it has focused on transforming beneficiaries to producers, entrepreneurs and customers. Vision-Mission-Goal: At KGVK, it is an integrated approach that is driving the march towards sustainable rural development. Since 2008, KGVK has implemented its proprietary Total Village Management (TVM) to synergize development initiatives in rural Jharkhand. Transforming beneficiaries to producers, Entrepreneurs & Consumers

3) Synopsis of Project:

To understand the business value of a social enterprise by understanding & preparing the business model canvas of KGVK by understanding the various factors i.e. key partners, key activities, key resources, value propositions, customer relationship, channels, customer segments, cost structure & revenue streams.

4) Methodology:

The methodology includes primary data collection & secondary data analysis. Secondary Data Analysis: The methodology will be through thorough analysis of the Annual reports of KGVK. Primary Data Collection:Our research design is interview one with cross-sectional data collection & employee & RLLE insights. One employee from each level of organization structure will be interviewed.

Tools & Techniques: Canevizer Software, Employee Insights (Interviewing Employees at each hierarchical level) & if possible we will be doing the fish bone analysis for the problems faced by the organization from customers side.Executive Summary:Our objective of the project is mainly to know the integrated approach model which is undertaken by KGVK and to do a thorough analysis of the model and then preparing a business model canvas of KGVK by understanding the various factors: key partners, key activities, key resources, value propositions, customer relationship, channels, customer segments, cost structure and revenue streams.The model followed by KGVK is TVM model. The fundamental edifice of TVM is igniting initiatives at the grass root level through: Public, Private, People & Partnership; theP4 approach. Over the years, P4 has come to define an approach that increases community ownership, promotes participations, and encourages collaboration among various stake holders which at various times may include government agencies, corporate entities, worldwide NGOs, scientific institutions and financial establishments.KGVK has started recently updating all the data to online databases & used the reports generated from this to get link with Axis bank Financial Limited to create the transacting bank accounts for all farmers. The aim of the project would also be to know how the IS is helping in implementation of the above project along with Jan Dhan Yojona project.The framework we have followed is analysis of the business model & finding challenges & giving some recommendations.

Table of ContentsAbstract:1Executive Summary:21)Introduction:42)Objective:53)Methodology:64)BUSINESS MODEL CANVAS:65)Key Partners:76)Key Resources:87)Key Activities:98)Customer Relationships:129)Customer Segments:1510)Channels:1811)Value Propositions:2012)Costs Inherent in Business Model:2213)Revenue Streams:2414)TVM Model Analysis:2615)Primary Data Collection:27A)Dr. Arvind Sahay (Hierarchical Level: Change Maker):27B)Mr. Saurabh Kumar (Hierarchical Level: Project Change Maker)28C)Mr. Jageswar Mehto (Hierarchical Level: Field Change Maker)29D)Mrs. Rita Devi (Hierarchical Level: Rural Service Provider)3016)Secondary Data Analysis30

1) Introduction:About the Organization: History: Our RLLE organization was KGVK (Krishi Gram Vikas Kendra) which is a NGO working in Jharkhand. KGVK is promoted by and is an associate of Usha Martin Group. It is working towards integrated sustainable development in rural areas of Jharkhand through convergent efforts of the Government, Corporate bodies, NGOs, scientific institutes &beneficiaries since 1972. Since then it has focused on transforming beneficiaries to producers, entrepreneurs and customers.

Vision-Mission-Goal: A COMMUNITY THAT'S GREATER THAN THE SUM OF ITS PARTS - SYNERGY IS THE MEANS TO THAT IDEAL. At KGVK, it is an integrated approach that is driving the march towards sustainable rural development. Since 2008, KGVK has implemented its proprietary Total Village Management (TVM) to synergise development initiatives in rural Jharkhand. Ably supported by its corporate anchor Usha Martin Limited, KGVK has successfully established an ecosystem that is built to sustain itself, drawing from the ability, knowledge and skills of the people who make the community. Transforming beneficiaries to producers, Entrepreneurs & Consumers

Programme/Project/Target Group: The core objective of the intervention is to: Increase the income of 50,000 farmers by 50% within 5 years in Ranchi & ramgarh Districts of Jharkhand The intervention Programme designed is looking in to the fact that Paddy is the primary crop cultivated in the area of intervention. The income can only be increased either by converting them to Commercial crops or by increasing theyield. Thus the SRI method of paddy cultivation was selected to be promoted. This is the third year they have reached a number 12,000 farmers practicing SRI cultivation with KGVK. The farmers approached by them are Marginal & Small farmers. This intervention by KGVK illustrates how a sectoral approach, helps to enhance the livelihoods & income of poor & vulnerable farmers of the society. They have 8 pillars and accordingly are running various projects i.e. IWMP implementations in 4 blocks i.e. Ormanjhi, Patratu, Budmu & Namkon. The other projects & programmes are related to women empowerment, capacity building, skill development & other pillars of their Total village Development model.

Internal System & Methods; KGVK has a classified set of formal organizational structure in which they work. Unlike every organization the management is divided into top, middle and lower. At the top level management there are generally 5-6 members who are called Board Change Maker. Their function is to direct the future course of action to the lower staff. In the next level there is Central Change Maker consist of 3-4 members whose work is to devise the plan. In the middle level management the action work is done by the Project Change Maker. Below this level, a Field Level Change maker performs who acts as a Coordinator and Supervisor of a given area. Their job is to coordinate with the lowest level of management and ensure that the plan is executed properly. At the lowest level, the work is done through Rural Service Provider (RSP). Under each RSP there are minimum 50 farmers. The RSP also provides them with seeds, weeder and nursing facility. Also it is the most trusted position as the RSP is from the same village. Every village has a RSP who is supposed to execute the plan at the village level.

KGVK has started the project 3 year back but is recently updating all the data to online databases & used the reports generated from this to get a link with Axis bank financial Limited to create the transacting bank accounts of all the farmers intervened under Jan Dhan Yojana. The aim of the project would be how the IS is helping in implementation of the above project along with JDY project & also the project they have recently completed with State Government on IWMP (Integrated Water Management Programme).

2) Objective:To understand the Business value of a social enterprise which is KGVK an NGO in the Development Sector by understanding & preparing the business canvas model

3) Methodology: Analysis of the annual report of KGVK Interview of Board Change Maker to Field Change Maker RLLE Insights Canevizer.com to create Business model canvas, Employee Insights4) BUSINESS MODEL CANVAS:A business model describes how a company creates an offering, gets it to customers and generates profit from the transaction. It offers a simple, visual, one page canvas on which we can design, innovate and dialogue about our business model. The research of Alex Osterwalder and Yves Pigneur suggests that a complete description of a companys business model can be broken down into nine elements:What: 1. Value proposition: A clear description of the companys offering and how it solves problems or creates value for customers.Who:2. Customer segments: The specific group of people that the organization aims to serve.3. Channels: The means that a company uses to reach its customer segments to communicate with them and to deliver products and services to them.4. Customer relationships: The methods used to maintain relationships with customer segments.How:5. Key resources: The most important assets that the company needs to make the other elements of the business model work.6. Key activities: The most important things that a company must do to make its business model work.7. Key partnerships: The network of suppliers and partners that make the business model work.How much:8. Cost structure: The major costs that need to be incurred to sustain the business model.9. Revenue streams: The income generation and collection mechanisms in the business. These nine business model building blocks can be captured in a single diagram called the business model canvas. It sets the value proposition at the center of the business model as the primary focus area. The customer building blocks (customer segments, channels and relationships) can be found to the right of the value proposition and infrastructure building blocks (resources, activities and partners) to the left. The finance-based building blocks (revenue and cost structure) can be found on the lower portion of the diagram:5) Key Partners: 1) Who are our key partners?KGVK has activity based partners & strategic partners. The strategic partners are as follows:1) Usha Martin Limited2) Oxfam3) Austrian Development agency4) Department of rural development, government of Jharkhand5) Department of rural development, government of India6) The community 2) Who are our key suppliers?Suppliers are very crucial & the supplier ensures quality & at the end which ensures success of your projects. The key suppliers of KGVK are as follows: KGVK Agro Ltd. Local suppliers TERI TPW Energy conservative 3) Which key resources are we acquiring from partners? Physical: transparent roof sheet, solar lights, agri-equipments etc. Financial: Fund Human: member staffs Intellectual: Strategies, Technical support 4) Which key activities do our partners perform? Providing Resources Support System5) Motivation for Partners: Social Welfare Our Past Records

6) Key Resources:Key resources are the tangible or intangible assets that drives KGVK Total quality Management model. Decisions need to be made within whether these resources are need within the organization or whether key partnership can be developed to ensure that these resources are accessible for the organization.

These are the key resources KGVK requires for providing value proposition to its customers:

Water, forests, land, animals and People Govt. Support People support Other Organization support e.g. MESA, ICEMR, Life spring Hospitals Comprehensive audit set up to measure performance and accountability. State of the Art research laboratory Financial by World bank

7) Key Activities:

KGVK follows the model of 8 pillars and mainly focuses on TVM(Total Village Management) model, the following are the 8 pillars:1) Natural Resource Management- KGVK primarily focuses on preserving natural resources like water which can be used for irrigation, agriculture and loads of other proper activities. In this they are partnered by the community itself who work day in and out and extend their full cooperation, the department of rural development, Government of Jharkhand, Oxfam and Austrian Development Agency

2) Resource Mobilization and Infrastructure Development- KGVK has collaborated with a host of institutions to introduce and implement new measures for sustainable development in Jharkhand. Association and affiliation for knowledge exchange, enhancement of skills, and for financial partnerships have been the key to growth and welfare in the villages. KGVK also has taken initiatives in infrastructure development by building bore wells n tube wells for the benefit of the villagers

3) Womens Empowerment- The main partners in Women empowerment are the community and the Usha Martin Group Limited. The process that is quite popular here and in the spotlight is the Samasya Samadhan Samuh(Quality Circle), where the problems get discussed and probably solved on most of the occasions. They are also further assisted by Self Help Groups(SHGs). Self-reliant and empowered women are invaluable assets in the success of development initiatives. Providing them with employment opportunities is one of the most effective ways to address the issue of rural poverty. Under TVM, KGVK has formalised a system of interventions to help communities of women pool their collective wisdom, abilities, and resources to bring a social transformation in their villages

4) Energy Inclusion- At last count, 800 million people in India used traditional fuels wood, agricultural waste, and biomass cakes to fulfil their energy needs on a daily basis. Inefficient sources of energy, these fuels are also a major cause of respiratory illnesses. And because the burning of these fuels releases a large amount of pollutants in the air, the damage done to forests, ecosystems and the local as well as global climate cannot be ignored. Jharkhand is also one of the states most dependent on traditional fuel. In 2011, it was revealed, in the parliament no less, that only 4000 out of the 32,615 villages in Jharkhandhad electric supply a situation that continues to prevail after two years. It is in this context, that KGVKs attempt to mitigate the problem by means of alternative energy, gains significance. The Energy Inclusion pillar of TVM features a host of innovative measures transparent roofing sheets, solar lanterns, solar charging stations, etc., to name a few designed to help villagers in remote areas of Jharkhand gain access to light, thereby easing the way towards a more comfortable, productive, and healthy lifestyle

5) Capacity Building- The best thing to be mentioned here is that NABARD is one of the key partners here. From the beginning, KGVK has established Capacity Building measures as the foundation of its development initiatives in Jharkhand. The approach stems from the idea that knowledge transfer and skill development is the only way to sustain progress. Identifying potential, and then realising it, is a key aspect of this process. Through systematic training and an integrated approach towards sustainable development, KGVK in partnership with various government agencies, has empowered communities in the region, amplifying opportunities right at the bottom of the pyramid.

6) Education- Knowledge is the most powerful currency in the world today. At KGVK, as part of the TVM model, we have developed a programme called Total Education Management (TEM). The programme has a one-point agenda to improve the quality of education from the pre-primary levels right up to Adult education.

7) Health, Nutrition and Sanitation- The future of a community is intrinsically connected to the prevailing health of the people who constitute it. Feeble-bodied men, undernourished youth and weary women do not make a social revolution nor do they inspire much hope in the quest for sustainable development. Precisely the reason why, KGVK has placed the greatest emphasis on ensuring that the people of rural Jharkhand have access to the best possible medical care, the requisite nutrition essential for a healthy childhood, and living conditions that are hygienic and free from disease. Quite early in our attempts to improve the health, nutrition, and sanitary conditions in villages that came under the KGVK area of operations, we realised the need to collaborate with government agencies to carry out remedial measures swiftly and effectively. The resources at the disposal of these organisations, and our expertise, when combined could become a force for positive changes.

8) TVM Gurukul- Established in 2006 as a grassroots Knowledge Management Hub in Rukka, TVM Gurukul has today emerged as a cornerstone of KGVKs Capacity Building measures. The training sessions have become a Petri dish of innovative ideas, with the process of democratisation gaining a firm hold. The institution serves to expand and consolidate improved practices, disseminate knowledge, augment skills, enhance entrepreneurial opportunities, and generate social inclusiveness for the people.

The key activities include:

Exposure visits for more than 1000 farmers Hosted programmes by various development agencies Training sessions for fellows of Rajiv Gandhi Fellowship Scheme.

1) What key activities do our value propositions require? Partcipation from community.2) Our Distribution Channel? Own3) Customer Relationships? Participative & Technical Support8) Customer Relationships:KGVK tries to maintain its customer relationships through various means and approaches which are adopted by it:Social Return on Interventions: Social Return on Interventions (SROI)is a unique model, in that it places utmost importance on stakeholders' involvement, a feature that sets it apart from conventional cost - benefit analysis. The impact of interventions is measured not only in monetary terms but also in social and environmental outcomes.The process of Social Return on Interventions (SROI) involves the community as they help us understand the kind of impact that our interventions are creating.KGVK is presently measuring impacts across the verticals of Natural Resource Management (NRM). For instance, Systematic Root Intensification (SRI) has shown nearly 50% increase in acreage and doubling of output compared to traditional method of cropping.For income generation, activities have been measured across the verticals inlivelihoodthroughin-depth interviews, household surveys, Focus Group Discussions and sampling methods. The first Social Return on Interventions (SROI) report was generated in 2012 for 21 TVM villages across 5 key interventions, and this has helped the organisation to understand gaps and address them in afocusedmanner.Systematic Root Intensification: Cultivation of paddy by means of Systematic Root Intensification (SRI) a departure from the traditional approach has found wide acceptance amongst the community in KGVKs area of operation. An elaborate yet simple to apply process, SRI cultivation involves the following six aspects: Land preparation Seedling preparation Innovative transplantation Intermittent irrigation Rotary weeding Organic fertilisation. Many farmers were supplied with high-quality seeds and the Krishi Usha Weeder to facilitate the process of adapting to a new way of agriculture. Highly scientific in approach, SRI has been designed to maximise yield while consuming a bare minimum of resources. As a means towards generating more income and enabling greater savings, SRI has no parallel. The following is the story in numbers, depicting the amount of ground covered as KGVK endeavoured to help the farming community of Jharkhand embrace SRI methods of paddy cultivation.Adult literacy classes: The Aao padhe aage badhe adult education initiative undertaken by KGVK aims to serve adult women in the community who havent had the benefit of formal education in their formative years. The objective is to ensure that by the time of completion of the programme the women should learn to identify, read, and write the Hindi alphabet, make words and sentences, and be able to write their names and sign when required. Monitored by KGVK personnel at every stage, the programme involves the following basic framework: Different opportunities within every sector: Mannerisms Basic training on hygiene practices, computers, English Tips on groomingExperience visits to different hotels in the city upon completion of the programme in the first phase, 33 out of the 45 students were placed in various rated hotels in the region. In the second phase, 100% placement was achieved with the students finding employment with medical institutions and hotels.Capacity building of Panchayat Representatives: From the beginning, KGVK has established Capacity Building measures as the foundation of its development initiatives in Jharkhand. The approach stems from the idea that knowledge transfer and skill development is the only way to sustain progress. Identifying potential, and then realising it, is a key aspect of this process. Through systematic training and an integrated approach towards sustainable development, KGVK in partnership with various government agencies, has empowered communities in the region, amplifying opportunities right at the bottom of the pyramid.Village health nutrition day: The Village Health, Sanitation and Nutrition Committee (VHSNC) is an agency set up by the government to monitor and address health and hygiene-related issues in villages. KGVK Health team reviewed the government modules for VHSNC and found that the biggest challenge was to motivate them for monthly meetings and healthcare monitoring mechanism. KGVK decided to train them as per the government guidelines and create an effective monitoring tool Village Health Dashboard so that VHSNC may get all the information from one source instead of a cumbersome reporting structure. The training modules covered topics such as rural health problems, public health delivery structure, public health programmes and functioning, health and information rights of the people, and the role of VHSNC. The training programme a pilot project -- comprised of the following key steps: KGVK appointed five village Sparks, one for each cluster Post-training at KGVK, the Sparks compiled basic data about their areas of operation The data collected was shared with members of the VHSNC over a half-day orientation sessionThe project revealed that VHSNC functioning could be improved significantly through training and mentoring, especially if there is active facilitation from the government in terms of resolving implementation problems as and when identified. For example, the communitys interaction with KGVK facilitators had revealed that VHSNC formation via a government order had resulted in some unwilling members getting in and some active community members being left out from VHSNC. To resolve this issue, the government issued an order allowing district health officers to add active community members to VHSNC after taking consent of the existing members. This order also permitted the unwilling members to withdraw from VHSNC if they so desired. Responding to the communitys long standing grievance of community members not holding any responsible positions in the VHSNC, the government instituted another change by which only community members could preside in all VHSNC meetings and they would also be one of the signatories to the bank accounts, along with the ASHA or ANM. This Order was seen as a step in the right direction by community members in involving them in the VHSNC functioning.Total Education management: The programme has a one-point agenda to improve the quality of education from the pre-primary levels right up to Adult Education. Initially implemented in 3 villages, the programme has now been embraced by communities across the region through model schoolsThe TEM programme aims to develop a framework for education that covers every stage in the life cycle. It features modules that have been tailor-made to meet the needs of the various age-groups. To make the system work and to ensure maximum impact, educators and teachers are also trained in modern tools of learning, ensuring efficient and impactful knowledge assimilation.Farm based intervention: To help people sustain economic gains in the long run and to address this, KGVK and Axis Bank Foundation joined hands to promote sustainable livelihood in different project areas of Jharkhand. The programme aimed at enhancing the income of the households by at least 50% through different income generating activities and providing financial inclusion to the community stakeholders at the end of the project. A choice of livelihood options in a basket of different interventions under Farm, Off Farm, Non-Farm / Skill based sectors was made available to the community. The project aimed at supporting 52,650 households in its intervention areas. Along with this, emphasis was laid on strengthening of Village level institutions, i.e., Self-help groups through various capacity building programmes and livelihood activities.Community participation: Impact measurement and community participation are two key aspects of TVM. Every initiative is implemented by means of an 80:20 model where 80% of the workforce is derived from within the community and 20% is made up by KGVK personnel

9) Customer Segments:KGVK specially works in the field of development in rural area. Where, it targets different group of people of age group. There are basically three segments as follows;Children:-KGVK has targets rural children in order to give them fundamental education. It runs schools (Anganwadi centers) in different villages. Where children can easily attend the classes as schools are in villages itself. Parents have no issues sending their children to nearby schools. These schools help parents not to bring and drop their children for the school every day. Children can go to school and come back by themselves. In this anganwadi centers children age group of 1-5. To make up for a lack of play kits in these centre, KGVK arranged for these items to be made available to the children, as a tool to motivate them and increase attendance. The play kits helped improve gross and fine motor skills, listening and speaking skills and also enhanced the cognitive & non-cognitive skills of the children.

To extend the knowledge-base, teachers from KGVK Gurukul visited the centre and shared information with the Sahiyas and Sevikas on how to make effective use of the play kits and learning aids. Activity based classes like story telling sessions and action song, drawing & coloring classes were also initiated to develop observation power, and inspire creativity in the young children.Youth:-From the beginning, KGVK has established Capacity Building measures as the foundation of its development initiatives in Jharkhand. There are number of programs for the youth, like knowledge transfer and skill development program. Conducting these programs is to go for sustainable development. This is the reason it targets the bottom of the pyramid. This skill development programs includes;1. Solar lantern repair work shop for boys2. Football academy for girls3. Mobile repair course for boys 4. Spoken English course for girls and boys 5. Tailoring course for girls6. Hand pump operator7. Carpentry

Adults:- As far as adults customers of KGVK are concerned, they also share good number of share in the organization. The customers of KGVK are involved in different activities and programs run by the organization. They are as follows;1. Making incense stick for women 2. Interns in the organization for different institutions for research students 3. Handicraft making4. Mushroom making 5. learning appliqu work6. Duck Rearing7. Vegetable cultivation8. Goat Rearing9. Apiculture10. Pig Rearing11. Kantha Embroidery, Artificial Jewelery12. Hospitality Management13. Smokeless chulha making KGVK produces number products through different SHGs and its associates. These products are follows;Agriculture machines like Weeder- For paddy and dry land Drum seeder For paddy Line maker- It helps to maintain the distance between two plants Paddy thresher Maize Sheller, etc. Agriculture seeds/fertilizer like Paddy Maize Vegetable seeds Fertilizer, etc.As above mentioned all the agriculture related equipments are produced by KGVK. So KGVK covers farmers segments as customers of its products. Who are the value creators of KGVK?There are numbers of people involved in value creation for the organization. Basically their boards of governors who create value in participating different conference like CII of India. There are numbers of employees in the organization; they also play a vital role in creating value for organization. Their behavior with customers and the way they handle the situation, it does create value. KGVK has different branches of development in the rural area like education, sanitation, health, skill development, women empowerment etc. So these are the factors, which create value for the organization among the beneficiaries as well as in the society. As far as agriculture is concerned, its all products are very useful in the village farmers, weather it is equipments or seeds or different crops. Value creation is a collective effort from both the sides, organization side, which produces the products, as well as customers side, who consumes the product and give feedback in terms of word of mouth in the peer groups and in the society. For whom are we creating value?It is very obvious that every organization has its own motive to give services in any field. As KGVK targets villagers, it is necessary create value for them so that they can believe in organization. It is possible only through good services to the society who are underprivileged. By doing these, the organization creates or gets created its own value among the society. Who are our most important customers?There are different customer group in the in the market like Mass market, Niche market, Segmented etc. Mass MarketThe mass market is the group of end consumers, who occupy the overwhelming mass of a bell curve for common household products, i.e., they could be tagged as being "average". Yet, this group consists of such a wide variety of people; their desires towards a certain product may be totally different from each other. Often competition to supply the large market is fierce but relatively easy to enter because of the mass amount of Consumer Park available. Niche Market Aniche marketis the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as thepricerange, production quality and thedemographicsthat is intended to impact. It is also a small market segment. For example, specific markets like seeds, agriculture equipments, fertilizer, etctarget a niche market of farmers.

SegmentedSegmented marketis amarketing strategythat involves dividing a broadtarget marketinto subsets ofconsumers,businesses, orcountriesthat have common needs and priorities, and then designing and implementing strategies to target them. Market segmentation strategies may be used to identify the target customers, and provide supporting data forpositioningto achieve a marketing plan objective.In the context of KGVK, segmented market is very important as we have already discussed about the market types. Challenges There are lots of challenges in implementing the plans in the remote villages, where people do not accept new things easily. There are difficulties like; Teaching small children in the village Changing their attitude of not going school Conducting skill development program in the village without electricity Selling modern agriculture equipment People are rigid, they do not want to change their traditional cultivation methods or equipments Less number of participants in the vocational programs Competitors of KGVK in the field of seeds, fertilizers, and agriculture equipments

10) Channels:CommCare Dimagi: CommCare Dimagi is an open-source mobile health platform designed for data collection, client management, decision support, and behaviour change communication. CommCare consists of two main technology components: CommCare Mobile and CommCareHQ. The mobile application is used by client-facing community health workers in visits as a data collection and educational tool and includes optional audio, image, and video prompts. Users access the application-building platform through the websiteCommCareHQwhich Dimagi operates on a cloud-based server.CommCare supports J2ME feature phones, Android phones, and Android tablets and can capture photos and GPS readings. CommCare supports multi-languages and non-roman character scripts as well as the integration of multimedia (image, audio, and video).CommCare mobile versions allow applications to run offline and collected data can be transmitted to CommCareHQ when wireless (GPRS) or Internet (WI-FI) connectivity becomes available.Samasya Samadhan Samuh: one of the very first measures undertaken by KGVK in the region was to develop a system of Quality Circles. People of the community were encouraged to work in teams and collectively arrive at best possible solutions that would be of benefit to the entire community.Over the years,the idea of Quality Circles has evolved. Now known as Samasya Samadhan Samuh (Problem Solving Group), it is being effectively used to identify problems and implement interventions in a timely, efficient, and effective fashion by the people themselves.Community ownership has indeed come to define the unique model of sustainable development that KGVK has propagated through TVM.KGVK Shalini Hospitals: The Shalini Hospital Network established its first hospital at village Rukka in the year 1988 to provide referral and primary services to the villages around. Since then, another hospital has been added under the Shalini Network to provide access to over 150 villages.Over the last two decades Shalini Hospitals have carried out more than 13,000 successful deliveries, around 1,500 cataract operations, and has annual footfall of more than 12,000 patients. A well trained team of 50 health professionals are working towards delivering quality health services to patients who walk into our hospitals at Rukka and Narayan Soso every day.Best practices in the hospital combined with our public health experts, auxiliary nursing midwives (ANM) and well-trained cadre of community health workers help address healthcare issues in an effective and comprehensive manner. Some of the partners include the Government of Jharkhand (GoJ), LifeSpring Hospitals, University of Washington and independent healthcare professionals.Vocational Training School: Vocational Training School has been established with a vision to discover individuals from the local communities who can be groomed to become the agents of change. To make any development process sustainable, it is imperative to find and train individuals from the local communities who can then be groomed to become the agents of change. KGVK has always believed that leaders and entrepreneurs from the bottom of the pyramid must be trained continuously so that people from the grassroots are empowered and become self-reliant.However, the imparting of skills to members of the local communities and identification of their inherent abilities and resourcefulness is a task fraught with logistical and infrastructural challenges. TVM Gurukul is a step towards taking on those challenges with a clear focus on enabling and empowering capable individuals to take charge of their own development.KGVK operates a vocational training school with structured courses on community para-professionals in healthcare, water harvesting, agriculture and animal husbandry that help take the TVM programme forward into the villages. Apart from this, it also provides NIOS-certified courses in rural development, technology in development, etc.To help rural youth grab the opportunities in the hospitality industry in the region, a new course in hospitality management has just begun with a plan to expand to other areas like retail, sales & marketing and customer service. These programmes are supported by Axis Bank Foundation and Austrian Development Corporation, with guest faculty from organisations in and around Ranchi.Self-help groups: To conduct all its activities and implement in the village KGVK takes help of the village self-help group to ensure community participation in every activity and also to assess the villagers on different parameters after training is imparted to them.TVM Gurukul: The Gurukul Schools are the learning lab for practicing the Total Education Management (TEM) integrated education model promoted by KGVK.The TEM approach provides a child a very holistic curriculum, well-structured training & learning materials, labs with high speed broadband, LED TV and laptops, and a continuous learning environment. Some of our funding and knowledge partners include the World Bank, CfBT Advisory Services and independent education experts. Learning from the schools help our our highly competent staff engage with Government schools, in improving the schools holistically.Dairy Farms: The in-house dairy shed has 100 cows and experienced staff to manage them. Best practices in livestock management, feed management, shed management, etc are being practiced by an experienced set of dairy professionals. These practices are then taken to the community through the formation of milk associations, along with services like AI, feed, para-veterinary and advisory services.Each of these farmers is exposed to our demo farm and allowed to interact with our professionals, thus giving them the confidence to take best practices back to the village. The training provided to small dairy farmershelpsthem meet the benchmarks of excellence in dairy management.11) Value Propositions:At KGVK, it is an integrated approach thats driving the march towards sustainable rural development and with its Total Value Management the value it delivers to the customers are: Confidence to explore new opportunities Productivity enhancement of the village produce Grassroots intermediary support mechanism Meaningful contribution towards safeguarding the future of my community as a Sahiya (Health facilitator in village) More comfortable, productive, and healthy lifestyle. Women Empowerment: Achieve economic and social self-reliance, awareness about rights, active participation of women in development activities Knowledge transfer and skill development These values delivered to the customers aims to solve the benefit people in terms of: Man days employment generated Drinking water facilities Water conservation Health care services Means of alternative energy Allows children to study after sundown Education facilities Employment opportunities to Women Inclusiveness for the people. To expand and consolidate improved practices, disseminate knowledge, augment skills, enhance entrepreneurial opportunities, and generate socialBundles of products and services are KGVK offers to help solve these problems: Health Camps Insect control measures Village Health, Sanitation and Nutrition Committee (VHSNC) for health, nutrition, and sanitary conditions Energy Inclusion pillar Solar micro-grid Power Plant Solar Charging Stations Transparent Roofing Sheets Total Education Management (TEM). Adult Literacy classes Vocational courses School Management Committee (SMC) Training Different interventions under Farm, Off Farm, Non-Farm / Skill based sectors SHG for Women Employment Capacity Building Programmes (TVM Gurukul) Start Towards English Proficiency STEP12) Costs Inherent in Business Model:1)What are the most Important Costs inherent in our Business model?Cost of Employment:KGVK has a policy of hiring a person from community from every village as Rural Service Provider & similarly Animators, Health workers etc.Cost of TechnologyThe business is heavily dependent on technology, as its important part is to give vocational training to farmers & youth the new technological farming practices & all the new interventions through computer education for which it has big buses with 10 computers fit in to it & 5 persons in to the buses to teach the villagers. It makes the community persons at par with the technological advancement.Cost of adhering to Government regulations and policies KGVK being registered under the Societies Act & KGVK Agro Ltd being registered under Companies Act & also being the part of CSR activities of Usha Martin Limited, it had to adhere to certain government laws & policies.Cost of Dairy Development Expenses: KGVK has established a Dairy plant with an capacity of around 80,000 Litres/Day & it has to incur the costs related to procurement, processing, packaging & distribution. The dairy plant has been increased from its previous capacity of 15,000 Litres/day. Cost of Village Agriculture & other Product:KGVK has to bear the cost of production of USHA Agricultural Implements & the seeds production. Also the other input products given to villagers like for example Smokeless Chula, Transparent Roof Sheet, Solar Light & various other products under various key activities of Total Village Management(TVM) Model. Cost of Training Programme & Education Activities:t major cost activity is also training villagers for various activities like veterinary services, capacity building, skill development, women empowerment & other key activities undertaken like demonstration of On-Farm, Off Farm & Non-Farm Activities.Cost of Community & Health Centre Programme:One of the major costs under this section is running of Shalini Hospital. The Shalini Hospital are the medical services being provided to the community persons at very cheaper rate in dorr steps maintain the best quality possible. Cost of Village Development & other Activity Expenses:The major costs also include activities related to village development through SRI promotion i.e. providing livelihood opportunities to individual farmers, Natural Resource Management (i.e. Water, Forest, Land, Individual, Cattles (Animals)). Cost of Administrative & other Expense:These expenses include 20% of the total expenses & cannot exceed from 20% as most its expenditures comes from donor agencies & they have to abide by the rules of the donor agencies.2) Which key resources are most expensive?All the fixed assets created are most expensive i.e. Buildings, Machineries, Plants, Livestocks, Land, Vehicles, Mobile Communication & Training, Hospital, Ambulance etc.3) Which key activities are most expensive?Out of all the key activities undertaken the activities related to Community & Health Centre Programme are the most expensive ones.4) Is your business more Value driven/Cost Driven?The company has a lean cost structure as it facilitates in various activities for the improvement of the community. The business is Value Driven, is mainly driven through the values they want to transfer to the community & wanted community to believe upon. As the majority of the activities are for the empowerment of community people, the source of revenue being donor agency, the business is value driven & the donor agency too gives the money with relatedness to the same. Challenges: In containing costs respect to such a holistic approach of activities. Optimal utilization of resources as resources are limited (i.e. both fund & manpower) Administrative costs have to be limited to 20% is a big challenge as Donor Agency keeps this benchmark. Monitoring & Evaluation is also a challenge manually thus recently 11 months we have shifted to automatic accounting system & keeping data of the project also through software named CommCareHO.13) Revenue Streams:1. Value Customers are willing to pay for:The value for which customers are willing to pay is better life expectancies, productivity enhancements & technical support. The tag line of KGVK is Raising Hopes & Realising Dreams. This is what for which customers are actually willing to pay as KGVK raises hopes & helps to realise dreams i.e. make it possible for dream to come true.2. Value customers are currently paying for:Customers currently pay for dedication, their technical support, field work, valuing communitys ideas, helping in identifying skills & for the ease of service and luxury.. Hence, the customers currently are paying for valued customer experience.3. Payment methodThe payments method through which the individual of the community generally pay to the organisation are as follows:Cash: For certain products like Agricultural Implements & Seeds & other Inputs. Similarly for certain other products which are being provided to individual in subsidized rate of almost 90% rest 10% just to create a sense of ownership among them.Kind: They also pay in kind in terms of free labour work or providing some key resources or arranging them or helping in arranging them.Time: The second way in which the community personnel are paying to KGVK is through the time they spend in training & supporting activities after believing in the organisation.Implementation: They also pay in terms of actual implementation of the training activities in the field making the projects successful & ultimately allowing the release of funds from the Donor Agencies. The second type of customers set are the donor agencies & the Usha Martin limited for which it does the CSR activities. These customers directly pay in Cash in phases as the progress of projects.The third type of customers set is the Research Organisations they pay by providing reports after collection & analysis of data. 4. Customers preference for paymentAmong the current methods of payment the customers preference is to see immediate results by implementation of trainings provided or the new technological interventions made to them. The focus is mainly on Result part where as in most of the cases the results to be seen are not immediate & time taking with cascading effects.

5.Pricing The pricing of certain products sold are @ 90 % subsidized rate & the balance 10% amount collected is again used for community development activities for the particular community from where the amount was collected. The reason of collecting 10% amount is that anything for free doesnt pass on the sense of ownership which is most crucial value to be created for success of all other activities.

6. Dynamic PricingIt is 10% of total expenditure for product. Thus the price varies as per the products. All the services provided except the TVM Gurukul is free of Cost. The TVM Gurukul charges minimal amount so that the trainings are being valued. 7.Customer Reaction to dynamic pricingThe customers are sometime reluctant to pay the same & need to be convinced by explaining the benefits of the same by explaining them that the 10% of the amount is used for development of their community itself.8.Strategy to compete against the Government & other NGOsThe strategy to tackle competition from the government & other NGOs is partnership with them for various activities for example with Department of rural Development, Jharkhand for IWMP project.9.RevenueAs per data collected from 2013-14 annual report we found the contribution from various revenue streams as follows: Sale of Products (Seeds, Farm Equipments, Dairy Products) by KGVK Agro Ltd - 11% Training Programme & Education Activity - 15 % Community & Health Centre Programme - 21% Contribution from Donors - 52% Other Incomes - 1%10.Challenges: Donor Agency restrictions because of accountability issues. 52% of our sources are Donor Agency i.e. High Dependency on Donor Agencies, Out of 52% 30% is from Usha Martin Limited. In case of Govt. Projects the problems are also related to delay in fund transfer thus delay in activities. The co-ordination between schedule activities & fund transfers are difficult & lack of petty cash also creates problems.

14) TVM Model Analysis:Sustainable development is a critical need for a developing country like India. However, existing models of sustainable development seem to be ineffective. In the rural context, this could be due to lack of ownership by the community.KGVK has developed the philosophy of Total Village Management (TVM) and implemented it as an integrated and sustainable development model that encompasses natural resource management, health, education and livelihoods to ensure empowerment and socio-economic transformation at the grassroots. Overall, the process is designed to generate community ownership by ensuring participative planning, implementation and auditing of the development agenda at the level of the village. It is based on application of successful business practices in a phased manner to build capacity and generate returns in a timely and effective manner.In 2008, KGVK developed this integrated approach, called the Total Village Management model (TVM). It is based on strong business principles adapted to the rural setting. It focuses on eight key areas: natural resources management, education, renewable energy, livelihood, women's empowerment, capacity building, resource mobilisation, infrastructure development, and health, nutrition and sanitation. All TVM efforts have 90-day implementation cycles, at the end of which impact is measured. Today, all KGVK projects are based on the TVM model.It works on eight pillars (of which I will go into more depth in other posts regarding some of these) to alleviate poverty. These 8 pillars include: Natural Resource Management Health, Nutrition and Sanitation Energy Inclusion Livelihood and Market Linkages Womens Empowerment Capacity Building Resource mobilisation and infrastructure development.Though these expansions are well planned, there are two major obstacles:1.Difficulty in obtaining credit by farmers for buying cattle, equipment, etc.2.Difficulty in disbursing cash payments to farmers from whom KGVK purchases milk and Agricultural ProduceThe basic issue is that majority of the state is still financially excluded and does not have access to financial services.15) Primary Data Collection:A) Dr. Arvind Sahay (Hierarchical Level: Change Maker):As we received information related to the 9 sub parameters through the Annual Reports of KGVK i.e. 2013-14, 2012-13, 2011-13. We restricted our questionnaire to be open ended to very few fields. This was a Telephonic Interview with prior approvals on questions through mail. The Questionnaire & the translated summed up answers are as below:1) Sir, you were also working in Corporate World in your initial days & then different social sectors throughout your life & then joined KGVK in the year 2009. How do you think KGVK is different from Corporate Sector & to that of other Social Organizations?Ans: All social sectors are very similar to Corporate Sector in terms of operations. The corporate sector has got Human Resources & the main challenge in case of Social Sector is to find the proper Human Resources, you need to create them but what happens is those persons choose you as a stepping stone to jump to the Corporate Sector.KGVK has a got a holistic view & works in a Tribal sector which is different from my past experiences & it has been nice working with KGVK since. Every organisation has its different culture & the culture of KGVK indulges lot of culture of Corporates thus making it different form other Social Organizations. 2) What are the main challenges you feel in terms of financial resources?Ans: Containing Costs & Getting Donors for projects. In Case of govt. projects co-ordination of scheduled activities & fund transfer is a big issue.3) What are the activities performed by the Key Partners?Ans; Basic function of our key partners is provide us with resources.4) What is the motivation for your partners to select KGVK as implementation partner?Ans: The reputation which KGVK has been able to build through its dedicated work for empowering community to select its own future for the past 42 years.5) What is the value do you deliver to your customers (here we are referring to the community as throughout the document)?Ans: Hope of looking forward to future of their own choosing.6) What services are you providing?Ans: Holistic Services through the TVM model.7) What need of customers do these need satisfy?Ans: Better Life, More Income, Productivity Enhancement & many more.8) What kind of customer relations have you established?Ans: Participative & in some projects we have developed it to Personal Assitance.9) Are these relationships affordable to you?Ans: The relationships are costly but are important in terms of future relationships.10) Who are your most important customers?Ans: The community especially the tribal & women.11) How do you reach customer & why do customer perceive you to be reliable?Ans: The channel we follow is main part & ensures that our message reaches the customers 7 they buy our ideas, services & products.B) Mr. Saurabh Kumar (Hierarchical Level: Project Change Maker)We kept the same questionnaire for him with a very few modifications. The questionnaire & translated summed up answers are as below:1) You have been in Corporate Sector for past 9 years & what difference you find in the working style in Social Sector?Ans: I believe both are similar but the main challenge for us to bring corporate work culture in social welfare sector 7 this can ultimately lead to development. After me joining to KGVK since 12 months we have already started the same. The first step was creating an accountability system & bringing Information System in to operations. Currently both are going simultaneously but I believe by October 2015 we would go fully automatic.2) What are the activities performed by the Key Partners?Ans: I believe except providing us the resources the key activity they are doing is believing us & keeping faith on us.3) What is the motivation for your partners to select KGVK as implementation partner?Ans: Values, Beliefs, Working Style & Success Rate4) What is the value do you deliver to your customers (here we are referring to the community as throughout the document)?Ans: Better Life with increased income from different sources by giving them choices.5) What services are you providing?Ans: Holistic Service with 8 Pillar Model i.e. TVM model.6) What need of customers do these need satisfy?Ans; Financial resources & Technical Support & guidance are the key needs of our customers as per me.7) What kind of customer relations have you established?Ans: We dont enforce our views on them but listen to them. To listen to them you must have a very close relationship with them so as to ensure they will share their views wit you.8) Are these relationships affordable to you?Ans: In monetary terms I would say Yes but it has been very costly as it has taken around 42 years of KGVK working in the area to ensure their participation.9) Who are your most important customers?Ans; All the vulnerable, underprivileged people of the society/community.10) How do you reach customer & why do customer perceive you to be reliable?Ans: It is the channel which differentiates others from us. Our channel consists of community persons itself that too women of the society. I dont know about your region but here women are the most active community of the society. If you want ot intervene they must be your first target. This is what is allowing us to get faith of people.11) What are the various challenges you feel are there for implementation of these kinds of projects?Ans: I believe every activity we perform is a challenge in itself & a great way of learning & insights to be ued in the future cases.C) Mr. Jageswar Mehto (Hierarchical Level: Field Change Maker)He is a person who coordinates the work at the field level. Thus our questionnaire was different for him as follows:1) Why do you think people believe in KGVK?Ans; One of the oldest organisation in the region & havent failed people from 42 years.2) Why do you think people buy the ideas, services & products of KGVK?Ans; They have got faith or believe upon KGVK as they have listening about the same from their fathers even grandfathers in some of the cases.3) You mentioned in the same village where government failed for implementation of IWMP but KGVK has spent 3.5 Crores & empowered community with 70% utilization of fund would you like to share why did KGVK succeed in selling same ideas where the Govt. failed?Ans; It is our commitment to work & way of working which led to our success where even the government failed.4) What makes KGVK believe that people are empowered?Ans: In telephone you wont believe come 7 see ask Somnath & Brijesh about their experience. I believe it would answer your question.5) Give some comments on the channel of distribution of Services.Ans: Having community people at the end of the channel is what is our unique feature & makes us successful.

D) Mrs. Rita Devi (Hierarchical Level: Rural Service Provider)She is a person from the community itself 7 works for promotion of ideas & implementation of same for KGVK on part time or contract basis. She is the channel distribution of Ideas in Kuchu village where the Mr. Jageswar Mehto claims KGVK to be successful after governments failure. The questionnaire asked to her as follows:1) What makes people to believe in KGVK?Ans: Because my father also believed in them & I have also seen them working.2) Why do people buy the products of KGVK?Ans: Past Experiences3) What are the values do you receive from KGVK?Ans: Ability to choose of my own.16) Secondary Data AnalysisSecondary Data Annual Reports & Company Website Business Model Canvas Challenges faced in Every Parameter

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