Kia Green Car Roadmap & Future Products

Garrett OnoProduct Strategy & Regulatory Compliance ManagerKia Motors America, Inc.

PEVC Member MeetingJuly 19, 2016

Kia’s Green Car Roadmap

2Soul EV

Optima HybridOptima Plug-in Hybrid

Optima Hybrid

Niro Hybrid Utility Vehicle

Fuel Cell More Electrified Vehicles (TBD)

Niro Plug-in

New Kia Eco Brand

FUEL EFFICIENCY & LOW EMISSIONSTHROUGH ADVANCED TECHNOLOGY

2017 Optima PHEV• SOP:Sept• MSRP:TBD• Markets:– CA,OR,EastZEVstates

• 27-mileAER,600-mi.range• 40MPG,99MPGe• 202HP*2.0LGDI,6-A/T• 3hourrechargetime• Refineddynamics• What’scool:o UVOTelematicso CarPlay,AndroidAutoo Safetytech:AEB,FCW,LDWS

9.8kWhbatterydoesnotintrude

*154HPICE,67HPe-motor

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CUV Tech

Function/Utility MPG

New Niro Combines Best Attributes with Emotion

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COMBINESATTRIBUTESFROMPRIUS,C-MAX,ANDSMALLCUVsà ADDSEMOTIONTOUTILITYANDEFFICIENCYà Design/emotionasdifferentiatorfromPrius,C-MAX,HyundaiIoniq

ProductConcept

Exterior: Crossover CUEs Exude Sporty Style

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•Crossovercues– Cladding,slightlyhigherrideheight– Largewheelopenings

•FamiliarKiacues– Grilletheme– Windowgraphic(DLO)

Niro: Hybrid Crossover

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• Strategy:emotion,efficiency,utility• 50-MPG• SOP:Late2016– OnsaleQ12017• PHEV:Fall2017•MSRP:TBD• Power:146HP• 103HP1.6LGDI4-cyl.,43HPelec.motor• Battery:1.56kWhLithiumIonPolymer• 6-DCT

•What’scool:o Uniquedesign/styleo Drivingfeelo 50-MPGo Interiorspace/functiono ECODASo AppleCarPlay,AndroidAutoo SmartCruiseControlo Safetytech:

AEB,FCW,LDWS

Colorproposal– notfinal

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Kia Niro 7

Thank You 8