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Kick-Starting Creativity -
Without Screwing Up the Idea!
A Special Presentation to
AAF-Northeast Arkansas
August 23, 2012
by
Joe Fournet
copyright 2012 Ideas & MORE, all rights reserved
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Handouts & Take Aways
Helpful Stuff - - websites & books
Top Tips
39 Around-the-Web Ways to Kick-Start
Highlights, SlideShare, PodcastQuestions throughout
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The iCloud: Its not what you think
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Some Creativity Stuff
What is creativity
Power of ideas
Capturing creativity
Presenting the iKit
Warp Speed Thinking
Drill Down Techniques
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Smore Stuff
What to do with those ideas you generate?
Idea Wall
Idea Tub
What makes for a creative environment?
SuckLess mentality
Dead cat
Things to ponder & Wrap up
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Warning!
You are now entering
The
Creativity Zone
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Creativity
Creat ivi ty seems al l about
thought and concepts .
So, what is i t real ly?
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What is creativity?
Creat ivi ty is the spark - the spark
that igni tes what you say and how
you say i t .
Or . . .
what you do and how you do i t .
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What does creativity mean to you?
OK, who wants to be first?
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Creativity . . .
should be
synonymous
with a popular 4-letter word
that begins withF . . . U . . .
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Creativity . . .
Relax!
Were talking
FUN!
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Creativity Insights
Creativity is a state of mind
When the mind has fun, creativity is
boundless
Creativity occurs when people perceive
there are no limits.
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More Creativity Insights
Creativity can be defined as the ability to see, feel, touch,
think and imagine what one has not seen, felt, touched,
thought or imagined before.
Creativity the sudden cessation of stupidity.
My favorite definition:
Intelligence having fun.
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A Fickle Mistress
Creative is a fickle mistress; she will not be rushed or
forced, she will not answer simply because your or I call;
It isnt always the clients fault that the work sucketh.
-- D. Walker, Brown & Browner
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Be like Harley
Creativity as a weapon of business is under-
leveraged not for lack of ideas, but for lack of courage
to use them or refusal to give up on them. The phrase,We dont have time for creativity, is not something you
would ever hear in the most successful businesses.
-- Mark-hans Richer, SVP/CMO
Harley-Davidson
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Youre creative if . . .
You have the ability to challenge your own
imagination and stimulate thoughts to lead you to
a new level of solution.
Were all creative because . . .
Each one of us represents a different perspective, a
different creative slant.
However . . .
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Adobes State of Create
Global benchmark study on attitudes and beliefs about creativity
Surveyed 5,000 adults in five countriesUS, UK, Germany, France, Japan
Less than half described themselves as creative
Only 1 in 4 believe they are living up to their creative potential
Yet, 76% of Americans feel that being creative is valuable
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Workplace Creativity Gap
Defined by the increasing pressure to beproductive rather
than creative at work
Average employee spends 25% of workday creating
Many did not recognize they were creating in non-
conventional positions
Universal concern: Educational systems stifling creativity
US takes creativity for granted
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Any Questions?
Well?
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Ideas
i
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Power of Ideas
Simplest idea, creatively and smartly executed, can
differentiate the forgettable from the memorable.
Ideas + Creativity = Logic + Magic.
Best results = ideas are media and discipline neutral.
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Dont Let Execution Bury Idea
Even when strategy is clear, message can still be diluted if the
creative is too cute, too complex or just plain dumb.
The computer and software are just tools to enhance the idea, not to
compete with, replace, or screw it up.
Technology notwithstanding, be able to jot down your thoughts on
paper or the infamous cocktail napkin.
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Technology in the Clouds
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Earthly Insights
Agencies and Clients should only care about two things:
How to make the idea work and be relevant.
Be creative business thinkers as well as storytellers in
relating to audiences.
Ideas must be clear with basic value explained in 20
seconds; borrow an 8-year old--if she gets it, u r ok.
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Check Your Ego!
Creative people are 50% ego and 50%
insecurity. They need to be constantly toldtheyre good and theyre loved.
--Lee Clow,Worldwide Creative Director,
TBWA Chiat-Day
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Soooooooooooooooooo,
Never fall in love with your idea!
Theres always a better one
around the corner.
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Creativitys Cardinal Rules
Dont ever underestimate the power of yourmind or imagination.
In order to innovate or create, move
beyond the conventional.
To hell with the status quo (attitude)
Reality check will come, trust me
Dont be afraid to ask . . .
Why, why not, or what if?
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Questions??
???????????????????????
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Capturing Creativity
How do you
do that?
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Presenting the iKit
Ye Olde Creativity Survival Kit:
Makes you feel creative, think creatively
Warp Speed Thinking
Drill Down
Idea Tub
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Warp Speed Thinking
Generating ideas at breakneck speed by
capturing one idea (single word or two or
phrase) per Post-it Note in answering simplequestion to solve a problem.
No time to analyze or judge or be fearful!
Strive for 50 ideas in 5 minutes
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Drill Down Technique #1
Trying to hit THE idea from a standard approach
After eliminating duplicates . . .
Select best half from your Post-its
(you only have 2-3 minutes)
Select half of those until youre down to 5.
Select 2, then 1.
Is it the best one? Supposedly. But wait . . .
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Drill Down #2
Trying to hit THE idea from a different perspective
Select 5 best ideas from Post-its (2-3 minutes)
Surprise!
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More Drill Down #2
After you have selected and discarded all Post-its until
youre down to one,
consider this . . .
Is it the best one? Its definitely one you would not have
paid any attention to were it not for this exercise.
It may be the hidden gem.
Consider doing BOTH techniques with different groups
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Idea Wall & Idea Tub
Idea Wall - anywhere your Post-it Note ideas can gathertogether in one place
Idea Tub - physical place, thing or electronic file where allideas ever submitted are collected and organized in a manner
thats easily accessible
Remember:Bad ideas are forgotten; good ones need storage
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Creative Environment
Dont manage creativity; manage FOR creativity
Environment must be open and receptive toexploring new ideas
Acknowledge them as achievement & worthy ambition
Be prepared to take risks
What toys do you have?
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Youre going to screw up!
So it comes with being daring that youre
going to screw up. But Id rather apologize
than to be so timid as to not try and do
anything smart or brave.
-- Lee ClowWorldwide Creative Director
TBWA/ChiatDay
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Failure is an option
You cant have success unless youre prepared to have failure
As soon as you say failure is not an option, youve just said
innovation is not an option.
Have the courage and guts to accept failure. Build it into your
culture as part of the process; dont ridicule it, embrace it.
Adopt Pixar Studios SuckLess mentality.
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What To Do With A Dead Cat
Do not bring a DEAD CAT without a shovel!
Never present a problem without bringing the shovel:
At least two possible solutions.
You save time if one of these is adopted, andyou get to share your
creative thinking while learning whats important to management.
Remember,you may not know all there is to know.
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Its time now for . . .
O d d b a l l
O b s e r v a t i o n s
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Oddball Observation #1
When it comes to applying yourself and
being focused:
Its okay to be orderly in your normal life,
but be violentand original in your work.
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Oddball Observation #2
The key to accomplishing anything great
is being too stupid to realize
it cant be done.
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Oddball Observation #3
There will be mistakes made.
According to Scott Adams, The Dilbert Principle:
Creativity is allowing yourself to make mistakes.
Art is knowing which ones to keep.
Copyright 2012 Ideas & MORE, all rights reserved
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Thank You, AAF-NE Arkansas!!
Please send your donations to:
Joe Fournet
Ideas & MORE
www.ideasnmore.net
Twitter: @ideabeagle
281-980-1802Copyright 2012 Ideas & MORE, all rights reserved
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