KIDsorted ���

KIDsorted ���

1 Confidential ���

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KIDsorted is a marketplace ���

for parents to discover and book local activities for their children based on age, interest and location ���

for providers to use the booking system to reduce time spent on manual processes and to market their offering to a relevant audience

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If you don’t happen to bump into right person, you would never find out what’s happening for your child.

- Mother of 2 year old (Google employee/ex-McKinsey)

Would love to receive recommendations for activities with

kids depending on weather. - Mother of 2 year old (Investment Banker)

Parents: It’s difficult to figure out what’s available for children depending on age, locality, interests and time

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My background is not in IT and marketing and want someone to

take care of it. Have been researching solutions for a while.

- Rachael (Little London School of Music)

I spend marketing money on magazines but these are going to

parents that aren’t in my neighborhood.

- Cornelia (Dove Art Studio)

Providers: A) There aren’t many online options to target customers locally. B) The systems to enable online booking for

service providers aren’t accessible

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eBay EU, Silicon Valley start ups: Go.com, Covia, Istante

INSEAD MBA & Forte Foundation Scholar (France) BSC in Computer Science from Delhi University (India)

eBay UK, Stella & Dot EMEA, mytheresa, Boutique1, Dubai.

BSC in Business Management from Babson College (MA) Fashion degree from Parsons School of Design (NY)

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Anshu Julia

“We are the customer”

! Knows how to use “social selling” to drive growth

! Loves working with sellers & brands to create a win-win set up

! Knows how to build a great customer centric product with focus on mobile

! Loves analytics and using numbers to drive business decisions

The team is best placed to solve these needs with10+ years each of marketplaces, technology and e-Commerce experience

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Increase # of classes

Attract parents

Increase # of transactions

Onboard Providers

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Focus is on supply side first to kick start the marketplace flywheel

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We have made significant progress on sales funnel and have started testing marketing tactics

Contacted

Interested

On boarded

6% 28%

May ‘14 Jul ‘14

Increase in conversion driven by: 1.  Improved sales pitch 2.  Launch of editorial site

Sales conversion

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0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

UK US DE FR Total

Tuition Products Classes

$m

Source: Kidsorted team, 2014. Based on: • According to TalkingTots parents survey in UK (2008), parents spend 650 GBP of activities • UK parents spend 6 bn GBP on tutoring (Telegraph); DE spend is 1.1 mio Euros (Sueddeutsche) • UK births and demographic data

Addressable market size of >$100 billion

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Julia Brucher julia@kidsorted.com +44 7824 705255

Anshu Goel anshu@kidsorted.com

+44 7595 875307

We are raising angel round of £250K round of which £150K is available for SEIS (rest will come

from SF/EU angels)