KidSport™ Canada 2010 Report We believe that no kid should be left on the sidelines and all should be given the opportunity to experience the positive benefits of organized sport. KidSport™ provides grants to remove financial barriers that prevent kids from playing organized sport. • Since 1993, over 250,000 Canadian kids have received KidSport grants to cover the cost of sport registration fees or equipment. • In 2010, KidSport™ chapters disbursed $4.5M in grants ranging from $250 to $750 to approximately 50,000 kids from coast to coast to coast. • There are 10 provinces, 1 territory and over 175 community chapters involved in fundraising efforts thanks to the active involvement of over 3,500 volunteers across Canada. • Approximately 12,980 males and 7,737 females participated in over 40 winter and summer sports during 2010. KidSport is helping Canadian kids become healthier and more physically active through sport. Donations Corporate Support Grants 2010 KSC Revenue Sources $1,727,800 Dear KidSport, “Thank you so much for helping me pay for my boys to play hockey. I am a single mom with five kids, so it’s hard to enroll all of them in sports. My boys live to play hockey! If they have hockey on the weekend they can just hardly wait to get through the week. They are learning how to be team players and making lots of friends. Thanks again!” - KidSport Parent Dear KidSport, “ I’m so glad and happy to be in lacrosse. I’ve learned so much already. My coaches are very nice and patient and teach me lots. All my teammates are my friends. Thank you for letting me be in lacrosse and making more friends.” - KidSport Kid Dear KidSport, “A lot of kids don’t have opportunities in sports, and it’s one of the reasons why I recently signed on with KidSport to raise money to help pay for entry fees into sport and clubs. Hopefully, those kids will fall in love with a sport like I did, and become an Olympic champion.” - Denny Morrison 2010 Olympic Gold Medalist 65% 27% 8% SEPTEMBER 2011
Transcript
KidSport™ Canada 2010 Report
We believe that no kid should be left on the sidelines and all should be given the opportunity to experience the positive benefits of organized sport.
KidSport™ provides grants to remove financial barriers that prevent kids from playing organized sport.
• Since 1993, over 250,000 Canadian kids have received KidSport grants to cover the cost of sport registration fees or equipment.
• In 2010, KidSport™ chapters disbursed $4.5M in grants ranging from $250 to $750 to approximately 50,000 kids from coast to coast to coast.
• There are 10 provinces, 1 territory and over 175 community chapters involved in fundraising efforts thanks to the active involvement of over 3,500 volunteers across Canada.
• Approximately 12,980 males and 7,737 females participated in over 40 winter and summer sports during 2010.
KidSport is helping Canadian kids become healthier and more physically active through sport.
Donations
Corporate
Support Grants
2010 KSC Revenue Sources $1,727,800
Dear KidSport,
“ Thank you so much for helping me pay for my boys to play hockey. I am a single mom with five kids, so it’s hard to enroll all of them in sports.
My boys live to play hockey! If they have hockey on the weekend they can just hardly wait to get through the week.
They are learning how to be team players and making lots of friends. Thanks again!”
- KidSport Parent
Dear KidSport,
“ I’m so glad and happy to be in lacrosse. I’ve learned so much already. My coaches are very nice and patient and teach me lots.
All my teammates are my friends. Thank you for letting me be in lacrosse and making more friends.”
- KidSport Kid
Dear KidSport,
“ A lot of kids don’t have opportunities in sports, and it’s one of the reasons why I recently signed on with KidSport to raise money to help pay for entry fees into sport and clubs. Hopefully, those kids will fall in love with a sport like I did, and become an Olympic champion.”
- Denny Morrison 2010 Olympic Gold Medalist
65%
27%
8%
SEPTEMBER 2011
We believe strong communities are built by communities with corporate investment in kids.
WestJet “Care for Kids” PartnershipThrough the gift of flight and charity of choice events, WestJet ensures KidSport™ kids are able to fly to tournaments and camps.
Loblaw: Loblaw’s Give a Little, Help A lot CampaignFor two consecutive years, Loblaw hosted an annual week-long in-store campaign that contributed more than $310,000 to KidSport. All donations raised by the community stay in the community to help kids play organized sport.
J.W. McConnell FoundationKidSport Canada has worked closely with the J.W. McConnell Foundation since 2008 to provide leadership, mentorship, physical activity and sport opportunities to families accessing the Food Bank in Surrey, BC, and refugee youth through the Youth Sport Navigator Program.
Human Resources and Social Development CanadaThrough the Social Development Partnerships Program (SDPP), the Federal Government has provided a three-year grant to KidSport™ Canada. The funding is to support bilingual website development and address cultural barriers to sport participation.
Wonder+ Wonder+ believes that healthy children contribute to the development of healthy communities. During the 2010 Olympics, Wonder+ donated 10¢ from the purchases of its products in stores to KidSport for a total of $70,000, and an additional $30,000 to Quebec.
Cenovus EnergyCenovus Energy expanded its support to KidSport during the 2010 NHL hockey season by generously donating one KidSport-branded rink board during each of the Edmonton Oilers’ home games. One of the games was televised on TSN, raising KidSport’s profile in Canada and the United States.
KidSport™ Canada also thanks TELUS, United Way, Agenda Sport Marketing, WinSport Canada and Inventa for their generous support.
Youth Sport Navigator Project
The Youth Sport Navigator Project ran from June to August 2010 in Surrey, BC. Adult Sport Navigators worked with refugee youth to help them become youth leaders and mentors to their peers. The youth participated in a variety of sports, volunteered weekly and organized community events including the Fair Trade Soccer Match. The project expanded in 2011 with further support from the McConnell Foundation, Purdy’s Chocolates, the Federal Government and the Wendy Ladner-Beaudry Fund. More than 45 youth have participated in the project.
WestJet is the official airline of Team KidSport.
“ We are proud to be associated with excellence and with positive role models that can inspire a kid to believe in themselves.”
Ferio Pugliese Executive VP, People & Culture, WestJet
KidSport Canada and 15 Olympic Heroes Launch Community Initiative “Playground to Podium”
On July 13, Calgary families and young fans were invited to meet more than 15 of Canada’s brightest summer and winter Olympians, including 2010 Olympic medalists Jon Montgomery, Maëlle Ricker, Charles and François Hamelin, Denny Morrison and Kristina Groves. Despite the cool wet weather, hundreds of Calgarians met their favourite Olympian, had their photo taken and received autographs.
