S t y l e G u i d e

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I n d e x BRAND OVERVIEW ...............4 LOGO ........................................5 WHAT NOT TO DO ................6 SPACING ..................................7 TYPOGRAPHY ........................8 SIZING ......................................9 COLORS ................................. 10 COLLATERAL ..................... 11-14

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B R A N D O V E R V I E W

THROUGH COACHING, TRAINING AND CONSULTATION, FORWARD MOVEMENT, INC. EMPOWERS INDIVIDUALS OF ALL AGES TO ACHIEVE SUCCESS THAT’S BALANCED AND TRANSFORMATIVE.

FOR EMPLOYERS, FORWARD MOVEMENT, INC. CREATES SERVICES TO HELP CREATE SUPPORTIVE AND DEVELOPMENTAL WORK ENVIRONMENTS FOR VALUED EMPLOYEES AND ULTIMATELY HEALTHY AND PRODUCTIVE ORGANIZATIONS.

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L O G O DIFFERENT VARIATIONS

THIS LOGO WAS MADE IN ITS ORIGINAL VERSION,A BLACK A WHITE VERSIONAND ALSO A SPONSORED BY VERSION.

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W H AT N O T T O D O W I T H T H E L O G O WHILE WORKING WITH THE FORWARD MOVEMENT, INC. LOGO THERE ARE SOME THINGS YOU SHOULD AVOID. NEVER STRETCH THE LOGO OUT HORIZONTALLY OR VERTICALLY. DO NOT PLACE THE LOGO ON A SOLID BACKGROUND, ONLY SOLID, LIGHT TONED COLORS WILL DO. LASTLY, DO NOT CHANGE THE COLOR OF THE LOGO. THE COLORS GIVE TO IT ORIGINALLY WERE DONE FOR A REASON AND THEY SHOULD NEVER BE CHANGED.

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S P A C I N G WHILE PLACING THE LOGO ALWAYS MAKE SURE THAT THERE IS AT LEAST A HALF INCH GAP AROUND THE WHOLE LOGO WHEN THE LOGO IS PLACED AROUND OTHER OBJECTS THERE SHOULD BE A HALF INCH GAP BETWEEN THEM.

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0.5 in.

0.5 in.

T Y P O G R A P G H YAdobe Caslon Pro

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AaAdobe Caslon ProABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

S I Z I N G WHEN SIZING THE FORWARD MOVEMENT, INC. LOGO IT SHOULD BE SCALED CORRECTLY. NOTHING SHOULD BE STRETCHED OR PULLED. YOU MAKE SCALE IT TO ANY SIZE POSSIBLE.

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4.5 inches X 4.1 inches

3 inches X 2.7 inches

C O L O R S

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C=43% M=11% Y=50% K=0%R=152 G=189 B=149PANTONE 558 CHEX #98BD95

C=25% M=100% Y=100% K=26%R=150 G=26 B=29PANTONE 7427 CHEX #961A1D

C=24% M=23% Y=80% K=0%R=200 G=181 B=85PANTONE 7751 CHEX #C8B555

C=64% M=37% Y=42% K=6%R=102 G=133 B=134PANTONE 5415 CHEX #668586

C=20% M=16% Y=16% K=0%R=202 G=201 B=201PANTONE 420 CHEX #C9C9C9

C O L L AT E R A L PUTTING THE IMAGES INTO A REAL LIFE PERSPECTIVE CAN BE AN EYE OPENER. HERE ARE SO EXAMPLES OF HOW AND WHERE THE LOGO CAN BE PLACED.

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5 6 8 W A L L I N G T O N D R I V EN E W L E N O X , I L 6 0 4 5 1

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Lonnetta Albright • lonnettaalbright@gmail.com • LonnettaAlbright.com • (815) 555-0000

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