Kiev2009 presentation- piet bakker

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MediaNext, Kiev, October 21-22 2009

New media / new journalisma Central European context

Piet BakkerHogeschool UtrechtASCoR, University of Amsterdam


Outline

I. Media trends: print, tv, onlineII. The central European contextIII. Journalism 2.0


I. Media TrendsNewspapers Europe

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Free dailies worldwide


Paid-free substitution?

x

x

xx

Media use issues

Fragmentation The 28-35 audience Online / Cross Media

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Fragmentation

TV: more channels, 24 hours, cable,digital channels

Print: paid newspapers lose circulation Internet: use growing, mobile, high

competition, time short spans


Dutch internet use

Reach Dutch newspaper websites

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Cross media business

Digital challenge– serving existing audiences better

Losing off line footprint– finding new (younger) audiences

Costs savings– printing, distribution, digitalization, UGC


Digital platforms, integrated newsrooms by multi-skilled professionals


Integrated newsroom

Full integration: transferring theoff line business model tointegrated business model

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ConvergenceCross media


Quality journalism is notcheap, and an industry thatgives away its content issimply cannibalizing its abilityto produce good reporting.


Off line revenue

Online usage

time

Cut costsRaise pricesUnbundle

Raising CPMNon-ad revenuesOnline payment modelsRegistrationSubscription (eReaders)

€

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Off line

Online Both

Multi-media users?

The audience


Online / off line (spain)

2.400.0002.200.000El Paìs

2.700.0002.700.000Marca

810.0002.700.00020 Minutos

Online (monthly)visitors

Off line (daily)readers


Alternative approaches

Online only Separate / stand alone models Lowering average costs Rethinking all online / online first strategies Legal issues: attribution & plagiarism Partnerships, outsourcing Non-digital expansion

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II. Central European context


Ownership

Foreign investment in (print) media Free daily newspapers Party / interest group print media


Foreign investment German

– Axel Springer (Poland, Hungary),– WAZ (Hungary, Bulgaria, Croatia, Romania, Serbia, Macedonia)– Rheinische Post (Czech Republic)– Verlagsgruppe Passau (Poland, Czech Republic, Slovakia)

Austrian– Styria (Slovenia, Croatia, Montenegro)– Voralberger (Hungary, Romania)

Swiss– Ringier (Serbia, Romania, Ukraine, Slovakia)– Edipresse (Poland)

Nordic– Schibsted (Estonia, Lithuania)– Sanoma (Russia)– Bonnier (Estonia, Latvia)– Metro International (Russia, Croatia, Czech Republic, Hungary)

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What model?

LatviaThe re-integration of the Latvian media into theNorth/Central European (DemocraticCorporatist) model of media system.

(Dimants, 2008, p. 39)

AlbaniaPublishers and newspaper owners continuedto dictate news stories to serve their politicaland economic interests.

(World Press Trends, 2007, p. 141)


A hybrid model

Mixed ownership models in all countries– Leading to ‘unfair’ competition on advertising

Journalists expect “total freedom” ... but– Commercial pressure– Audience orientation– Professionalism rising


Variations

Foreign ownership dominating– Hungary, Croatia, Bulgaria, Czech Republic,

Slovakia Mixed models

– Poland, Romania, Baltic countries

Low foreign ownership– Russia, Belarus, Ukraine, Albania

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UGCCommentsBlogsRSSTwitterVideoMaps

III. Journalism 2.0


User generated content


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Comments


Blogs


RSS

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Twitter


video


Maps

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www.newspaperinnovation.comMonthly FDN newslettermail: [email protected]

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Kiev2009 presentation- piet bakker

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