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Inclusion needs Commitment Not Just Equipment KILIAN FISHER, UFIT PROJECT MANAGER, IHRSA INTERNATIONAL PUBLIC POLICY ADVISOR, MD KF INNOVATIVE BUSINESS LTD UFIT LAUNCH - 19/10/2015
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Inclusion needs Commitment Not Just EquipmentKILIAN FISHER, UFIT PROJECT MANAGER, IHRSA INTERNATIONAL PUBLIC POLICY ADVISOR, MD KF INNOVATIVE BUSINESS LTD
UFIT LAUNCH - 19/10/2015
AIM OF SESSION:
To give some “Take Aways” to help YOU have More effective facility utilisation, marketing and more
#letsinclusivizefitness
UFIT LAUNCH - 19/10/2015
Industry ChallengesRegulation/ Legislation eg ADA (USA)
Insurance
The Physical aspects of the Building
Human Resources
Financial Resources
FEAR!
UFIT LAUNCH - 19/10/2015
Marketing
Programming
Training
Sales
Retention
Attracting a New market
Marketing- What is it?So How do we do it?
Inclusive Marketing Plan linked with the UTMF
Use Tool such as PR Smith’s SOSTAC© Model
Precision marketing
UFIT LAUNCH - 19/10/2015
Key Marketing elementsAdvertising & Promotion- targeting
Images /Media used- adapt/ Videos
Colours , audio etc
Testimonials
Outreach
UFIT LAUNCH - 19/10/2015
UFIT LAUNCH - 19/10/2015
UFIT LAUNCH - 19/10/2015
Key Marketing elementsSegment Segment Segment
BUT Inclusive?
What?
How?
Who ?
UFIT LAUNCH - 19/10/2015
Key Marketing elementsWhere?
Out reach – disability service providers/
community associations
Online and offline Marketing
Digital marketing & social media
UFIT LAUNCH - 19/10/2015
Trained Staff
Mainstreaming Diversity
Inclusive
Most effective use of what you already have
Programming
UFIT LAUNCH - 19/10/2015
TrainingKCS
Initial
CPD/Ongoing
Upskilling
Mentoring
UFIT LAUNCH - 19/10/2015
C
M
Y
CM
MY
CY
CMY
K
U FIT Framework Banner for printing.pdf 1 25/09/2014 20:37
UTMF
SalesADAPT THE TOOLS: Data Capture
Landing Pages
Mobile
Online Booking
Membership online
Email marketing
Marketing Automation
Images and Video- Type and How
Youtube 2nd biggest search engine in the World
UFIT LAUNCH - 19/10/2015
RetentionUsers /Members
PWD- Loyalty
BUT How do we increase retention?
Staff Recruitment & retention - calibre- KCS
Training- Investment
Programming- Inclusive and adapted where necessary
Welcoming Culture
Interaction with ALL Users/Members not just the 20%
UFIT LAUNCH - 19/10/2015
Big Data
Remarketing
Facebook adverts /boost posts- targeted
Linkedin adverts- targeted
Email precision marketing
Segmentation- Precision Marketing for the Fitness Industry
Sent
Opened
Clicked
Shared Forwards
Unsub
Key statistics for this campaign: click a number for more details
3,002 Delivered 99% Bounced 1%
31% (914) Web views 1
1% (19) Total clicks 19 Clicks to opens 2%
0
1% (16) Complaints 0% (0)
Campaign results updated Sat 17 Oct 2015, 11:44 Email this report
NEW Fri 9th oct All invites View campaign
Send time: Sun 11 Oct 2015, 15:25
Subject line: UNESCO & UFIT Announce US President's Council
Speaker in Marseille- You are invited
From: Shauna Kearney ( [email protected] )
User: KILIAN FISHER
Web link: http://sut5.co.uk/l/c.php?c=30656&ct=66044
Sent 3,002
Opened 31%
Clicked 1%
Unsub 1%
Campaign views over the first 24 hours
Additional reports
View campaign activity over first 48 hours
Compare this campaign with others
View bounces by domain
Create a list of subscribers who performed particularactions
Generate a subscriber interaction report for thiscampaignYou can download your report below once it has
Email opens Web views
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Views
Link statistics: view overlay of these statistics on your campaign
http://www.eventbrite.ie/e/ufit-…h-conference-tickets-17306681751
Link ClicksWho
clicked?
19 view
alirlQkE9NrYz0PV0-rI2nbYx4DgUe7L 0 view
KF Innovative Business Ltd
KILIAN FISHER - Ufit
Home Collect Create Send Share Analyse
UFIT LAUNCH - 19/10/2015
Engagement
Listening/Monitoring
Reacting
Amplifying
Social media using effectively for precision marketing
Must develop: Digital Marketing Strategy Social Media Strategy Tools/Platforms Resources Innovative Programmes Training SO WHERE TO FROM HERE?
Recap
UFIT LAUNCH - 19/10/2015
Questionswww.justdoufit.com
IHRSA Contacts: Kilian Fisher or Helen Durkin EVP
vimeo.com/ufit
Managing Director, KF Innovative Business Ltd &
IHRSA International Public Policy Advisor
+353894322125
+447077085352
www.ihrsa.org
www.justdoufit.com
Follow: IHRSA, UFIT and Kilian on Facebook, Linkedin, Pinterest, Instagram
pages on Google+ and Youtube
Kilian Fisher
