Kill Team is our new, self-contained, fast-paced Warhammer 40,000 skirmish game based on the Warhammer 40,000 rules. In Kill Team, small bands of elite warriors fight for supremacy in different environments. It will be very popular with all existing fans of Warhammer 40,000 as it is a new, fast-paced and fun way of playing Warhammer 40,000. Games only take about 30-60 minutes to play and do not take up much room. Also, some potential Games Workshop customers might find skirmish-style games appealing. Customers interested in Kill Team will engage with our products in several ways. They will have to buy either the great value Starter Set or the Core Manual to get the rules so they can start playing straight away. They may then… 1) Buy one of the new Kill Team box sets to get a ready-made and deadly Kill Team. 2) Buy one or more existing Warhammer 40,000 plastic box sets to make their own Kill Team for one of the 16 Factions presented in the box. 3) They will Buy one or more of the new Kill Zone box sets which give them exciting rules for fighting in different environments. The great news is that we have big plans for additional Kill Teams, Kill Zones and Expansions for many months to come. KILL TEAM DEMO AND LAUNCH ACTIVITY PACK MANAGER’S GUIDE
Transcript
Kill Team is our new, self-contained, fast-paced Warhammer 40,000 skirmish game based on the Warhammer 40,000 rules.In Kill Team, small bands of elite warriors fight for supremacy in different environments.
It will be very popular with all existing fans of Warhammer 40,000 as it is a new, fast-paced and fun way of playing Warhammer 40,000. Games only take about 30-60 minutes to play and do not take up much room. Also, some potential Games Workshop customers might find skirmish-style games appealing.
Customers interested in Kill Team will engage with our products in several ways.
They will have to buy either the great value Starter Set or the Core Manual to get the rules so they can start playing straight away.
They may then…1) Buy one of the new Kill Team box sets to get a ready-made and deadly Kill Team.2) Buy one or more existing Warhammer 40,000 plastic box sets to make their own Kill Team for one of the 16 Factions presented in the box.3) They will Buy one or more of the new Kill Zone box sets which give them exciting rules for fighting in different environments.
The great news is that we have big plans for additional Kill Teams, Kill Zones and Expansions for many months to come.
KILL TEAM DEMO AND LAUNCH ACTIVITY PACK MANAGER’S GUIDE
TO HELP YOU MAKE THE MOST OF YOUR RELEASE WE HAVE PRODUCED SEVERAL SUPPORT ITEMS.
KILL TEAM POSTER PACKThis Pack contains one A2 and two A3 Launch Posters that you can use to advertise the launch in your store/store windows.
KILL TEAM STICKER ROLLThis pack contains a roll of 100 32mm easy-peel stickers that you can use to label existing Warhammer 40,000 products that can be used to make up Kill Teams. This will make it easy for your customers to see which boxes to buy!
We have added a list of these products at the end of this guide.
KILL TEAM DEMO AND LAUNCH ACTIVITY PACK (THIS PACK)
What is in this Pack?
• 100 x Kill Team Launch Day Invites• 1 x Window Poster• 1 x Try It Here A4 Sparkle Barker• 1 x How to Run a Kill Team Build Session Guide• 1 x How to Run a Kill Team Paint Session Guide• 1 x How to Run a Kill Team Demo Session Guide• 30 x Kill Team Paint Reward Cards• 30 x Kill Team Build Reward Cards• 30 x Card Victory Point/ Command Points Spinners• 100 x Kill Team Logo Button Badges
THIS PACK CONTAINS EVERYTHING YOU NEED TO:1) Advertise that you are running Kill Team demos and activities in your store and invites to get all your customers to come to the launch.
2) Run Kill Team demos in your store – Use the How to Run a Kill Team Demo Guide to help you do this alongside the sample of the Starter Set.
3) Run a four-week Kill Team Build and Paint Activity in your store to help customers put together their Kill Teams ready for battle (and ready for the Kill Team Organised Play if you are Running it – see below).
Here are some suggestions on what you could do in your store with the contents of this pack:Run one or more organized Kill Team Building Sessions – Use the How to Run a Building Session sheet in the Pack to help you do this.
Run one or more organized Kill Team Painting Sessions – Use the How to Run a Paint Session sheet in the Pack to help you do this.
Reward everyone who buys any Kill Team products with a Kill Team Button Badge.
Reward customers who build a new Kill Team with a Kill Team Build Reward Card (this will give the customer an advantage in the Organised Play Activity if you are running it).
Reward customers who paint a new Kill Team with a Kill Team Paint Reward Card (this will give the customer an advantage in the Organised Play Activity if you are running it).
Reward Every Customer who Build AND Paint a new Kill Team with one of the awesome Command Point/Victory Point Spinners.
We advise that you run these activities for 6 weeks i.e. from 28th July to 8th September, (but if you have a sample you could run it from the 21st July).
