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Kim Kester 2016 American Honey Queen
Speaking to the Media Kim Kester 2016 American Honey Queen Who Am
I? National spokesperson for beekeeping industry
Central Wisconsin Bachelors from University ofWisconsin Madison
Pursuing Masters at Iowa StateUniversity in AgriculturalEducation I
serve as a national spokesperson for the beekeeping industry. This
year is my job to travel the country and share my knowledge about
pollination and honeybees with the public. I am originally from
central Wisconsin where grew up on a small hobby farm. We had a
little bit of everything horses, poultry, even llamas. No one was
really too surprised when I set up my first two hives of honeybees.
My bachelors was earned at UW-Madison in dairy science and poultry
science, and I am currently pursuing a masters at Iowa State
University in Agricultural Education. Media Training Recently
completed one week of training
Gained valuable skills forinteracting with media I spent a week in
training after being selected as American Honey Queen. We focused
very heavily on media training. We learned how to prepare
ourselves, maintain control of an interview, and get out a positive
message to the public. Why give presentations or talk to media?
Purpose The day is coming! People recognize you as a
beekeeper
Our responsibility to provideaccurate information Be prepared!
Radio, TV, newspaper,beekeeping meetings Why do we need to know
this? The day is coming! If it hasnt happened already, there will
come a time when you will be approached by TV, radio, or newspaper.
People recognize you as a beekeeper and will look to you for
answers about beekeeping and the industry in general. As
beekeepers, it is our responsibility to provide accurate
information to the public. Preparing for an Interview
Determine your audience Age range Specific interests Develop an
outline Can be added to as necessary Altered to suit audience Helps
you stay focused Keep it simple! The first step is to prepare for
your interview or interaction with the media. If possible,
determine your audience. This may include the target age range, or
whether the group has specific interests or professions. Develop
and outline based on any audience information you have and what
beekeeping or honey information may apply to them. The interviewer
may also be able to provide some guidance with regards to specific
content they are looking for. Preparing for an Interview
Ask yourself some questions Who? What? When? Where? Why? How? What
do you want the result to be? Ask yourself a few questions. Who,
what, when, where, why, and how? These may seem like common sense,
but its a great start for establishing a basic foundation of what
you are going to talk about. Also ask yourself what you want the
result of the interview or presentation to be. Do you want the
public to visit your booth at the farmers market and buy local
honey? Do you simply want to inform the public about honeybees? Or
maybe you want the public to take more action or responsibility
with protecting the honeybee. These are all things to consider when
creating your outline. Example Outline The queen is the motherof
the hive. All of theother bees are herchildren. A queen canlay up
to 2,000 eggs perday, and she has anaverage lifespan of 2 3years.
She relies on acourt of attendant beesto care for her. Introduction
3 Types of Bees Queen Drone Worker Pollination Hive Structure
Outlines do not need to be too complicated. If you have too much
information on your outline, it may result in plain reading or
droning. Instead, use words or phrases that will help prompt your
thought if you get lost. Here is an example. The line simply says
Queen. You know the information, so all your need is a reminder and
you can jump into The queen is the mother of the hive. All of the
other bees are her children. A queen can lay up to 2,000 eggs per
day, and she has an average lifespan of 2 3 years. She relies on a
court of attendant bees to care for her. With just a one-word
prompt, I was able to fill 15 to 20 seconds. During the Interview
Express key messages in sound bites Be quotable
Do not repeat negative orincorrect information Example: Killer bees
vs.Africanized honeybees Keep it positive During the interview, try
to express your key points in sound bites. Unless they are airing
the complete interview, your responses will likely be cut. It is
important to be quotable and do not repeat negative information.
For example, someone may ask you if killer bees are a problem in
your area and should people be concerned? Do not repeat killer
bees. Begin your response with Africanized honeybees. You may even
place a little extra emphasis on Africanized to indicate the
correct term without saying directly to their face, Thats wrong. We
want to keep the interviews positive if possible. In the case of
the Africanized bees, perhaps highlight their honey producing
abilities. Do not be afraid to say I dont know. You dont want to
provide incorrect information or speculate. During the Interview Do
not be afraid to say I dont know
Use your discretion for topicsand content Pace yourself! During the
interview, try to express your key points in sound bites. Unless
they are airing the complete interview, your responses will likely
be cut. It is important to be quotable and do not repeat negative
information. For example, someone may ask you if killer bees are a
problem in your area and should people be concerned? Do not repeat
killer bees. Begin your response with Africanized honeybees. You
may even place a little extra emphasis on Africanized to indicate
the correct term without saying directly to their face, Thats
wrong. We want to keep the interviews positive if possible. In the
case of the Africanized bees, perhaps highlight their honey
producing abilities. Do not be afraid to say I dont know. You dont
want to provide incorrect information or speculate. You are in
Control! Connect with the Audience
Confidence is important Speak as an equal Do not drone on if
yourlisteners seem uninterested Ask questions, initiateinvolvement
Be flexible! Reporters can throw you acurve ball Add Visual
Interest Jars of honey Beekeeping equipment
Posters or photos PowerPoint Observation hive After the Interview
Leave behinds Thank the interviewer for their time
Honey Recipe brochures Additional information Thank the interviewer
for their time After your interview has wrapped up, it never hurts
to have leave behinds. This could be anything from a honey bear,
honey recipe brochures, or additional information about any topics
covered in your interview. Lastly, thank the interviewer for their
time. They gave you time on their radio show, TV segment, or column
space in their newspaper. Every bit of time is an opportunity to
spread information about our industry. American Honey Queen Program
Objectives Promote honey and the beekeeping industry
nationwide
Increase consumptionof honey Teaching students andpublic
aboutimportance ofhoneybee pollination Selection Interview process
Marketing presentation Professionalism
Beekeeping knowledge Communication skills Marketing presentation
Professionalism Promotions School presentations Fairs and
festivals
Interviews with media Beekeeping meetings Social media Our Work in
Numbers $500,000 average media attention garneredfor industry
7,500,000 average people reached witheducational messages 340
average collective promotional days eachyear Program of American
Beekeeping Federation
National organization with 1,200+ members Acts on behalf of the
beekeeping industry toaddress issues affecting the interest
andeconomic viability of various sectors of theindustry Work toward
better education andinformation Ensure the future of the honeybee
Funding Annual quilt raffle Auctions Donations Follow Our Travels
Facebook YouTube Blog AmericanHoneyQueen
American Honey Queen Program YouTube AmericanHoneyQueen Blog
BuzzingAcrossAmerica.com