| Date post: | 29-Jul-2015 |
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© Copyright Kim Tasso 2014www.kimtasso.com
RedStarKim Limited and Kim TassoManagement and Marketing in Professional Services – Legal, accountancy and property markets
2014 Retrospective and 2015 Plans
There are links to further information at http://www.kimtasso.com/whats-new/work-update/
© Copyright Kim Tasso 2014www.kimtasso.com
January – Book publishing
My book for Legal Monitor on “Rainmakers and Trailblazers: A step by step guide to business development for lawyers” was published and I was delighted to receive some glowing reviews:
• Thomson Snell & Passmore and Rix & Kay http://www.kimtasso.com/two-book-reviews-rainmakers-trailblazers-business-development-lawyers/
• Russell-Cooke http://www.kimtasso.com/book-review-rainmakers-trailblazers-step-step-guide-business-development-lawyers/
• DWF http://www.kimtasso.com/book-review-rainmakers-trailblazers-business-development-lawyers-dwf/
• Irwin Mitchell http://www.kimtasso.com/book-review-rainmakers-business-development-lawyers-geoffrey-lander/
• Charles Christian, former barrister and editor of Legal IT Insider http://www.kimtasso.com/clown-fish-book-review-rainmakers-trailblazers-business-development-lawyers/
The book can be ordered here http://legal-monitor.com/rainmaker-unique-practical-guide-business-development-law-firm-partners
© Copyright Kim Tasso 2014www.kimtasso.com
February – Journalism and Content Creation
• As well as continuing as commissioning editor, I wrote several articles and book reviews for Professional Marketing magazine
• What a lot of blogs!– 80 on management and marketing in the
professions – 20 as KimT (Kids in London) for the leading
entertainment site All in London – 30 as MayB on London events– 20 as London DogBlog for All in London– 17 restaurant reviews and lots of bar/pubs
reviews
• I also wrote a number of practice notes for Lexis Nexis on subjects including:
– Strategy and marketing planning– Client and referrer relationships– Marketing information systems
© Copyright Kim Tasso 2014www.kimtasso.com
March – Developing case studies
• Researching, writing and gaining approval for case studies to use in:– Articles and blogs– Training courses– Workshops
• Covering the following sectors:– Accountancy– Legal
• Especially family law
– Property
© Copyright Kim Tasso 2014www.kimtasso.com
April – Researching markets and client needs
• Research and analysis underpins all good strategy:– External environment– Demographic trends– Technology disruption– Competition– Markets– Client needs
• As well as being a key element in:– Branding and differentiation– Client service excellence– Pricing strategy– New service development– Relationship management– Key Account Management (KAM)
• For public consumption (see the blogs), I provided insights into the following:
– Accountancy sector– Legal sector
• Law firm strategy and finance• Legal clients• Legal panels
– Property sector• Especially technology in property marketing
© Copyright Kim Tasso 2014www.kimtasso.com
May – Selling and relationship management
Several consultancy projects – and training and coaching programmes – focused on sales and relationship management, including:
• Account management
• Business development
• Cross selling
• Delegation and project management
• Emotional intelligence
• Influence
• Leadership
• Negotiation
• Networking
• Presentation skills
• Relationship management
• Systems and technology
• Writing
© Copyright Kim Tasso 2014www.kimtasso.com
June - Property Marketing
• For the inaugural Estates Gazette Property Marketing Conference, I did a fair amount of research which included a number of interviews with leading experts
• There is a series of blogs summarising my talk and the main interviews:– Branding– Community, content and the user experience – Digital or non-digital?– Drones and virtual tours– Experiential marketing and augmented reality– Online communities and content management– Social media– Video and video-seeding
© Copyright Kim Tasso 2014www.kimtasso.com
July - Strategy
• Throughout the year, I completed numerous strategy review projects for commercial organisations, law practices and accountancy firms
• Business planning and segmentation were key themes
• I also developed a new training course entitled “Being more strategic”
• I participated in a leading business school’s growth programme for growing businesses
• And I reviewed a couple of great strategy books
© Copyright Kim Tasso 2014www.kimtasso.com
August - Creativity
• While I continue to run workshops for professional service firms and their marketing teams to help them with innovative strategy and campaign creation, I can’t reveal much about them as they are confidential
• So instead, I produced a series of seven blogs looking at different aspects of creativity– Seven steps to become creative – Creativity personality profiling– Update on brainstorming techniques– Enhancing creativity using Leonardo da Vinci’s
seven methods– Books on creativity– Doodling is good– Creativity and good and bad stress
© Copyright Kim Tasso 2014www.kimtasso.com
September - Training courses for fee-earners
Some of the topics covered in training:
• Business development (marketing and selling) skills
• Campaign development
• Client care and retention
• Cross selling
• Effective delegation and feedback
• Introduction to negotiation skills
• Leadership development
• Management skills
• Marketing and business development writing workshop
• Networking, selling and relationship management skills
• Overseas secondments
• Perfect pitches
• Presentations
• Referrer and intermediary relationships
• Segmentation and targeting
• Strategy workshop
• Thought leadership for beginners
© Copyright Kim Tasso 2014www.kimtasso.com
October – Training for marketing and BD professionals
• Being more strategic
• Boosting problem solving, creativity, innovation and entrepreneurial skills
• Conflict resolution and negotiation
• Dealing with “difficult” people
• Developing coaching and mentoring skills
• Future Marketing Manager
• Getting it past the partners – All about buy-in
• Helping fee-earners prepare the perfect pitch
• Integrating marketing with selling and relationship management
• Managing change and leadership
• Marketing and BD planning in a nutshell
• Marketing and business development writing workshop
• Personal Impact: Assertiveness, confidence and effectiveness
• Practical and professional skills for marketing/business development assistants
• Proactive Marketing Executive
• Time, project and campaign management
• Towards KAM – Helping fee-earners with client relationship management
• Up to speed in digital marketing and social media
© Copyright Kim Tasso 2014www.kimtasso.com
December - Coaching and Counselling
• As a qualified professional coach-mentor, I worked with a number of lawyers, accountants and marketers on a coaching basis during the year
• I updated the popular coaching and mentoring training skills course and wrote some training guides on basic coaching skills
• To add to the leadership and business development coaching services, I also developed the career coaching service
• I also wrote about some career related events for marketers in the professions, commented on the new Chartered Institute of Marketing (CIM) professional qualifications and commented on marketing salaries
• Some of you may know that I am training to become a psychodynamic counsellor. During the year I completed my Level 2 Counselling Skills and embarked on Level 3
© Copyright Kim Tasso 2014www.kimtasso.com
And for 2015?Yes, there is a plan! But it’s fluid as things change so fast. But here are some of my shareable thoughts:
• Campaigns, content creation and curation– As social media and digital marketing continue to grow, no doubt my writing skills will be put to good use in developing
integrated campaigns and creating high quality content– Towards the end of 2014, I completed my first ghost-writing assignment – a chapter – and hope to move onto larger
projects (a whole book?) in 2015
• Selling and relationship management– Further work on extending client listening into key account management programmes– Continuing my passion for all things selling, I’ll be developing new skills courses around consultative versus insight
selling for professionals
• Innovation and entrepreneurship– I may produce a further series of articles and blogs on creativity as the last one was so popular – I will be working with Cambridge Marketing College on delivering the new Chartered Institute of Marketing (CIM)
professional marketing diploma course on innovation and entrepreneurship which will require me to prepare new research and case studies. And probably some work on new service development and pricing too
• Psychology, coaching and counselling– Continue my formal training to become a psychodynamic counsellor – Promote the new career coaching service alongside the existing leadership and business development coaching services – And I may get round to writing another book that builds on the 40 page guide to communication, understanding
differences, managing conflict and negotiation to include other psychological insights for business and personal life
• Strategy and business management– I will continue to work with existing and new clients on strategic stress-testing and focus and build a new guide to strategy
development in professional service firms– During 2014, I participated in a leading business school’s award-winning strategy and management development
programme for the owners of growing businesses. I hope to develop my role in such activity. Definitely watch this space!
© Copyright Kim Tasso 2014www.kimtasso.com
Except where I have permission on my web site or for social media recommendations, I don’t disclose the names of my clients.
However, I’d like to say “Thank you” to them for their continued support and
wish them well for 2015
© Copyright Kim Tasso 2014www.kimtasso.com
Kim Tasso BA(Hons) DipM FCIM MIDM MCIJ MBA MBPsS
RedStarKim Limited
199 Argyle Avenue Whitton
Twickenham TW3 2LR
Telephone: 020 8898 0631
Mobile: 07831 687882
Email: [email protected]
www.kimtasso.com
Twitter: RedStarKim
