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kind spotting an illustrated guide tocelebrating the kindnessaround you
kind spotting an illustrated guide tocelebrating the kindnessaround you
Since day one, KIND has been on a mission to make the world a little kinder. We call this the KIND Movement. Over the years, we’ve tinkered with different ways of bringing this mission to life and have learned a lot about the magical power of kindness: to enrich both the person being KINDED as well as the one doing the kind act. This year, we reached an important milestone: our community has inspired and performed more than one million kind acts. But we’re just getting started! We hope to make kindness a state of mind. Our next step on this journey is to make it more fun to spot and celebrate kind acts, big and small, every day. Join us by recognizing kindness towards you and those around you. We hope you have a #kindawesome time helping us make this world a little kinder, one act at a time.
Daniel LubetzkyCEO & Founder, KIND
kind spotting\kīnd spätiŋ\the act of observing and celebrating kind acts between humans within their natural habitat—yay!
This book is a collection of kind acts and some of the places you can find them. Use it as a guide to celebrate the kindness that’s happening all around you every day.
Happy kind spotting!
table of kindnesschapter 1: kind spotting at home
chapter 2: kind spotting on the job
chapter 3: kind spotting online
chapter 4: kind spotting on the road
chapter 5: kind spotting at the airport
chapter 6: kind spotting in the city
pg. 8
pg. 16
pg. 28
pg. 36
pg. 46
pg. 56
kind spottingat homeIt’s where the heart is, so naturally it’s a great place to start spotting kindness.
chapter one
getaway greenthumbin’While the neighbors are on vacation, one very watchful eye keeps the houseplants happy and well hydrated.*
*Act is only kind if greenthumber is invited into home. In all other occurrences, contact authorities immediately.
kind spotting at home
other getaway niceties
feed the cat
get the mail
sidewalk saviorSnowy suburban sidewalks are nothing to smile about. Spot this kind samaritan as they burrow a way to snowless sanctity for all their neighbors.
kind spotting at home
hot zone helpThis caretaker serves hot tea in a common cold world.
kind spotting at home
kind spottingon the jobWhile you aren’t supposed to play games on the clock, you’re totally allowed to spot kindness in between spreadsheets.
chapter two
SERIOUS
hold it!One strong arm extends bravely to keep the 8:30 am Monday morning meeting from disastrously turning into the 8:35 am Monday morning meeting.
kind spotting on the job
SERIOUS
other hand-saving elevator savers
briefcase KIND® barcrutch “Serious BusinessMagazine”
Office conversations around the world would run dry without the swift action of this water cooler crusader.
changing the coolerkind spotting on the job
“I have a really big water bottle and I don’t have to feel guilty about filling it up!”
- Kevin, Designer
“If the water cooler was empty, I’d have nowhere to discuss last night’s episode of Vampire Zombie President.”
- Nick, IT Department
“Suzanne’s arms are so strong!”
- Heather, Human Resources
“This water is good!”
- Aaron, Marketing
the coworkers love it
Doors open at 8:30 am sharp, Monday thru Friday. Except when Carol’s driving—she runs a little late. Woo!
carpool party!!!!!!!!!!!!!kind spotting on the job
other carpool parties
motorcycle & sidecar
clown car
newly leased sedan
bicycle built for three
Those noble few, brave enough to stand before their uncertain peers and say, “Today, let’s do Thai.”
taking the lunch leadkind spotting on the job
2
1
3
4
5
6
7
DeloresPasadena, CALast seen feeding almost expired parking meters with quarters from her floral print coin purse.
EdmundAbington, PARecently spotted stacking the deck in his grandson’s favor while playing W-A-R. He still won.
CharlieDetroit, MIIdentified as the sole perpetrator of holding the door for a bus-load of tourists exiting a rest stop.
caught being kindkind bit
2
1
3
4
5
6
7
Hermelinda Jacksonville, FLSuspected of bringing snacks for her entire office after getting through a big project.
Caramel Almond & Sea Salt KIND® bar Atlanta, GAAccused of selflessly offering itself to a man who didn’t have lunch before his 3-hour meeting.
FrankBrooklyn, NYBusted giving the neighbor’s dog a treat every time they rode the elevator together.
kind spottingonlineThe internet is a constantly expanding interconnected web of kindness ready to be spotted. Well, kindness and cat videos.
chapter three
2524
crushing the coolerAquia consequi aut id ut minci aut apelese ctempor esequod qui accae ipsum fuga. Nequiandi nonse consequide omnis dolorum et fugit optae volo con nobit elestis sinctur? Natem voluptae simpos as ipsam quis ad quam, con et, occus.Picatem oloreicia doluptae lab in perrorempor repedit auta dollore nisquodia quat rerspienda plam que res mi, sequam volorem faciendis del ius dolorit dolupta tesequi aniste moluptas illorist.
Es dolessi tiatqui voluptior sed untem quibustiscia plamustrum qui quo volupti bla volorrovid quam quatum.
The kind troll lurks online waiting for a post to pounce on—with smiley faces and kind comments of course.
kind trollingkind spotting online
2524
crushing the coolerAquia consequi aut id ut minci aut apelese ctempor esequod qui accae ipsum fuga. Nequiandi nonse consequide omnis dolorum et fugit optae volo con nobit elestis sinctur? Natem voluptae simpos as ipsam quis ad quam, con et, occus.Picatem oloreicia doluptae lab in perrorempor repedit auta dollore nisquodia quat rerspienda plam que res mi, sequam volorem faciendis del ius dolorit dolupta tesequi aniste moluptas illorist.
Es dolessi tiatqui voluptior sed untem quibustiscia plamustrum qui quo volupti bla volorrovid quam quatum.
“You would post this … because you’re awesome!”
“Guy above me is awesome for liking this too”
“ :) ”
A simple click on one, mostly unrecognizable photo, and this mom’s heart melts a little bit more.
liking mom’s photoskind spotting online
mom’s favorite filters
add thumb un-focus crop recklessly post twice
telescopekind ahoy!
x-raysee the kindness insidemonocle
the fancy kind
magnifying glass for the smallest acts of kindness
tools of a kind spotterkind bit
spy camcovert kind spotting
night vision goggleskindness doesn’t sleep
camerasay, “kind!”
dronemilitary-grade kind spotting
kind spottingon the roadBuckle up, check your mirrors, and keep your eyes on the road—because there’s kindness coming your way.
chapter four
classic! kindnessThe oldest kind act in the book (this book): Helping the elderly cross the street.
kind spotting on the road
suburban street kind
incredibly busy street not advised
busy streetvery kind
elm street runnnnnnn!!!
kind crossings
kind spotting on the road
With nothing more than a gesture and simple depth perception, an un-parallel park is narrowly avoided.
back up backup
the “Perpendicular Park” the “Not a Spot”
parking without “back up backup”
the “It Fit”
STOP STOPSTOP
STOP STOP
The universal gesture of automotive kindness. Let’s see it in action.
1 2 Raise left hand out windowSlow vehicle to a stop
g’aheadkind spotting on the road
STOP STOPSTOP
STOP STOP
3 4 SmileMove hand left to right in a gesturing motion
the “smoke signal”the “stone tablet”
[thanks]
thanks through timekind bit
Dearest Reginald, thanketh thee for mailing me that funnyeth photograph. Doth hath no idea how much l lol 'deth.
Sincerely,your bro,Bartholomew
the “quill and parchment” the “smartphone”
thanks
kind spotting at the airportThere’s a whole world out there full of kindness to spot—just don’t forget your passport.
chapter five
see ya later toilet paperAn embarrassing bathroom souvenir is removed in an instant with a big step from one little strappy shoe.
kind spotting at the airport
Moon Landing1969 CE
Tutankhamun1320 BCE
King Arthur480 CE
famous tp removals
make way for the middleThe middle seat comes with enough baggage. These select-premium-upgrade fliers sacrifice their armrests in the name of kindness.
kind spotting at the airport
for the familyFlying is already stressful enough, without being separated from your family. Thankfully, there are kind people willing to play musical chairs at 30,000 ft to make sure row 25 is a family affair.
kind spotting at the airport
dwi’nhoffi
dy het!
i likeyour hat!
saya suka topimu!
flott húfa!
awusemhle umqwazi wakho!
m’agrada el teu barret!
gostei do seu chapéu!
kindness in any languagekind bit
ich mag deinen
hut!
我喜欢你的帽子!
j’aime ton chapeau!
¡me gusta tu sombrero!
мне нравится
ваша шапочка!
pidän hattu!
kind spotting in the cityA higher population density just means more chances to spot something kind.
chapter six
open sesameAlakazam! No, it’s not magic—it’s just someone opening the door for a stranger. It’s easy, it’s on the way, and of course, it’s kind.
kind spotting in the city
buzzbackThe best things in life are free, or more specifically, about $2.00. Except when this kind line-goer decides to pass a cup back. Boom!
kind spotting in the city
a kind powerupWhen phones are running on empty, this kind stranger appears with a full heart and a spare charger.
kind spotting in the city
common culinary clingers
the hard truthA long day averted with one mildly awkward conversation from a kind person.
kind spotting in the city
seeds and nuts
kale, spinach, swiss chard, and other trendy leafy greensa carrot
“Hey, you look really nice today.”
and the kindness continues
now celebrate the kind acts you spot
or, go online to howkindofyou.com to send one digitally
and we’ll send them a small token of our appreciation
give a kind-doer a #kindawesome card