Kindle Fiverr Sales Explosion Explode Your Kindle Sales Just Using Fiverr!

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The Ultimate Book Selling Plan?

Got 5 bucks in your pocket? Then get ready – because what I’m

going to show you is going to blow your mind.

I would almost say that this is a dream come true. While most

indie authors are struggling, the people who are utilizing the

techniques I’m about to reveal are secretly experiencing success

with their books.

They are writing books and launching them, paying only a few

bucks, and in some cases, putting a grand or more in their

pocket just from using fiverr as a traffic source!

Imagine, no more fighting for sales, top rankings in Amazon, or

begging for reviews. No need to do anything but put a book on

Amazon and throw down a Lincoln to get it selling! I’m

going to show you exactly how.

Granted, there is a lot more you can do that takes zero money and

just a few minutes of set up that will further grow your book sales.

I’m also going to walk you through that as well.

Proof This Works:

Don’t take my word for it. There are plenty of examples of people

who have successfully used these techniques to achieve book

sales.

Here is a quick story of Sylvia Hubbard, a mystery-romance

author who, well…made an extra 1000 bucks from buying

two fiverr gigs.

She had never thought about using fiverr to promote her book, as

she mainly used it to get covers made. After asking around, and

hearing some good success stories, she took the plunge and

started researching the best gigs for her niche. She came up with

two, through them 5 bucks each, then forgot about it.

Soon after she was checking her sales stats and was shocked to

find that she had made an extra grand from her book release,

above and beyond what she normally does. She credits fiverr for

the sales, because that’s the only thing she did different.

Since then, Sylvia has been using fiverr to drive more traffic to her

books and says it’s one of the best “bang for your buck” marketing

strategies.

Advantages of Fiverr

There are several key advantages of using fiverr to promote your

book:

- It’s fast and affordable

- Much lower capital risk

- You can use it to test your book for bigger/more expensive

marketing campaigns

- Results are almost instant. You’ll know immediately if it’s

worth it.

- You can test your book. This is probably the most

important – you can cheaply test your book, the cover, the

title, the description and more, finding out what works best

without breaking the bank. You can then scale up

The advantages are numerous. Even if you don’t follow everything

I show you inside, it’s would still be worth it to utilize fiverr just to

test your book.

Hold Your Horses, I Know This is Exciting But…

Before you go running off to fiverr to promote your books, there is

a few things you should know/do before you begin promoting.

Things like:

- What fiverr gig you should choose

- How to prep your book for a promo

- The best way to launch your book to maximize sales

- How to go from one shot success to long haul wealth

Ignore the stuff above at your own peril. While it’s certainly

possible to run a successful fiverr book promo, if you don’t do the

things above, you’ll be leaving a lot of cash on the table.

With that said, let’s dive in and I will show you the exact steps to

running an excellent book promotion campaign!

4 Key Ingredients for Maximized Success

There are four ingredients that I feel are of vital importance for a

long term, successful publishing business with Fiverr as your

traffic source.

Here they are:

1. Properly “tuned” Amazon book page

2. Coordinated Book Launch

3. Long term audience gathering

4. Backlist sales

Each one is both a “step” and an “ingredient” as you will see. And

of course, all of it centers on fiverr. (Though you could use any

traffic source, fiverr is the focus here)

Let’s look at each one in detail.

Tuned Amazon Book Page

Before I dive in, I want to explain why you need a tuned page.

Simple. Your promotion will drive traffic and sales, and in turn,

raise your rank for both keyword searches and the top sales in

your categories.

This helps with long term sustained sales. High rankings equals

more organic traffic which equals more sales growth, which of

course means Amazon is more likely to promote you inside the

also bought section and other sections of their site/email list.

How To

Utilize your primary keyword inside your title and description.

The keyword you are targeting for rankings inside Amazon. For

nonfiction, this could be something like:

Dog Training 101: How to Potty Train Your Dog

The keyword would “dog training”. If you are wanting to grab a

top spot in Amazon for the search term dog training, then

including that in your title is important.

Same goes with the description. Be sure to use “dog training” a

few times in the description as well, as well as tags and proper

category placement.

Here is a fiction example:

Murder He Said: A Murder Mystery Novel

The keyword is “murder mystery”. When people search for fiction,

then tend to search for specific genre’s they are wanting to read.

So “murder mystery” would be an excellent keyword if you are

targeting the people who want to read that type of book.

Of course, you would also put it in the description.

What Keyword to Choose?

How do you select a primary keyword for your book? Base it on

traffic potential and ease of rankings. Here is how we find

this information:

1. Get a Google Adwords account. It’s free. (You need to enter a

credit card during set up as well as some ads, just don’t

activate the campaign and you won’t be charged)

2. Hit the keyword planner and let Google find keywords for

you.

3. Look at their monthly traffic numbers. Save the list.

4. Head over to Amazon and start using that keyword list. Type

in the most popular (highest searches) into Amazon

kindle/books and see what comes up.

5. Look at both the number of competition as well as the

number of books on the first page with the exact

keyword phrase in the title.

So, if the keyword is “Dog Training”, you would look for the

keyword DOG TRAINING in the title – with the words

exactly as is, in the proper order.

Example: Dog Training 101 – that’s an exact match

Example: Dog Obedience: How to Train Your Dog – that

isn’t an exact match and isn’t counted.

6. Count the number of exact matches. If it’s less than half on

the first page, you’re good to go! If not, move on to the next

keyword.

The process above is excellent at picking a good keyword to

choose. You’ll know:

- What search term gets the most traffic

- What search term has the least competition

It’s not a perfect method by all means – Amazon doesn’t release

their traffic numbers per keyword obviously, so we need to use

Google. While it’s not perfect, it’s a close enough approximation to

know what is being searched for and what is not.

Further On Page Tuning

Before we move on, there are a few things I also want to make

mention of.

Your book cover is of great importance. I recommend that you

have someone make your cover (again, fiverr!). There are a few

things to keep in mind with your cover:

1. Look at the top selling books in your niche/genre. Emulate

those

2. Make it slightly different in some way – something that

stands out from the crowd of books.

3. Test, test, test. Get two or three book covers made and test to

see which one sells your book the best.

I highly recommend you read up on short ad copy or hire

someone to help you write up your description on page. I know –

you might be wondering why – the thing is, if people are on your

book page, they are interested in buying.

This is the chance to use your description to sell them.

The better the description copy is, the more likely your book will

sell.

Finally, getting reviews. You don’t need reviews to sell your book,

but it doesn’t hurt and it can help. If you feel you need reviews, try

to do an Author book swap. It’s where you swap reviews – you

read and review their book and they do the same for you.

There are also “professional reviewers” (not PAID, just

“professional”, as in they spend a lot of time reviewing books

because they enjoy it) you can find on Amazon to write up

reviews. Send them a copy and see what they think.

The process to find these reviewers is simple. Use your search

term, find the top books with a lot of reviews then click on the

reviewer’s name. A lot of reviewers will leave their contact

information on their profile. Hit them up with a copy of your

book!

Coordinated Book Launch

This sounds fancier than it really is. In its simplest form, you have

your fiverr gigs you purchased all promote on the same day. You

want to do that in order to drive as many sales in the shortest time

possible so you can take advantage of the way Amazon ranks

books. The more sales in the shortest time means the higher the

rankings. (Which of course means more organic sales)

However, there are some things we can do to increase the power

of the Coordinated Book Launch, and best of all, it’s free AND

requires little time investment!

Ultimate Coordinated Book Launch

Here is how I do my coordinated book launch.

1. Open the price up at 4.99 or higher a few days before launch.

(You do this to get the “normally 4.99” price anchoring from

Amazon)

2. Either drop the price manually OR join KDP Select and

utilize Amazon’s countdown deals, setting the countdown

deal to last 2 days, going from 99 cents to 2.99 or 4.99

3. If you have the cash, I would try to grab 3 promos from a

fiverr, since it would only be 15 bucks. (I have suggestions

listed below of who you should get them from) It’s idea if

they are all from the same gig. (Some gigs are willing to

promote you multiple days in a row, others are not. Talk to

the gig owner to see what they are willing to do)

4. Have one promo on the first day and two on the second day.

5. Be damn sure to put in your description (and maybe even on

your book cover) that the special ends “…On XYZ” or… “ends

Tonight!” and the price is going back up. You’ll see a huge

sales spike on the second day.

Done this way you will maximize the traffic coming in from your

paid promotion. You’ll make a ton of sales this way and it’s nearly

on command!

Long Term Audience Gathering

Otherwise known as “list building”.

Now hold your horses. From my general experience working with

authors, most seem to be against the idea of building an email list.

Not because it’s a bad idea – most authors agree they need an

email list. Most seem to dread the idea of setting one up, because

either:

- They don’t know how

- They feel it’s too expensive/too complex to set up

- Don’t want the extra work

I want to say that it’s neither expensive nor complex. You can start

for free and get help (again, for free) setting up. Once set up, it

runs practically on autopilot and it can make a drastic difference

in sales.

By adding an email list to your book plan, you are increasing the

value of your customer by about 6 to 12 fold. (That’s the estimate

from most market research firms) So if one customer spends 2.99

on a book (and you get about 2 bucks in royalties), that customer

will most likely make you 12 bucks overall (minimum).

That might not sound like much, but multiply that by 1000

customers on your list, and that’s a pay increase of 12,000

dollars!

Here is what you do:

- Go to mailchimp and sign up for a free account. It takes all of

two minutes to do.

- Set up a new email list. They have plenty of tutorials on their

site, and you can always hit up support for more help.

- Quickly write up an incentive for people to join – for a

nonfiction book, maybe additional tips or tricks to help

them. A fiction book, maybe some backstory, a short story

from another characters perspective or the first chapter to

the next book in the series.

- Set up an optin form. Mailchimp has a self-hosted option –

no need for a website! (Though I talk about that in the next

chapter)

- Put in one follow up email (that they get immediately after

sign up) that provides them the bonus immediately.

- Put the link to your optin form inside the book. The front

and back. (Just a quick side word: there are some authors

who have experienced a negative ranking side effect of

having an email collection link inside their book. However,

you aren’t relying on Amazon to drive traffic, instead on

Fiverr, this isn’t as big a concern. I encourage you to test for

your own results)

That’s it.

Now you may ask – what about other follow up messages? You

don’t have to have a follow up sequence. In fact, you can add them

later – I instead encourage you to just get the basics set up and

start collecting customers. Then you can announce a new book to

them as well as running a fiverr promotion and dramatically

increase your book launch sales!

Turning This Into A Successful Business – Backlist Sales

Your backlist is just a list of books you have written in the past

that is capable of being sold. Your backlist is vital to building a

self-sustaining business rather than a few one off burst of sales.

Generally your backlist is where you will make the most money, as

your front end books, ie – the books you are currently promoting

– are going to be less expensive and used to gather leads into your

email list which will promote your backlist of books.

Reasons why you would do this is obvious – I mentioned above.

But another reason is to make those 5 bucks stretch. If you’re

paying for traffic, then you better make every penny of

that ad money spent working for you!

Again this process is simple and runs on autopilot when set up. If

you’ve set up an email list like I mentioned above, then most of

this work is finished. All you have to do is add a few things.

Nonfiction:

Write up a few follow up emails that mention additional products

they can by that are related to the first book. If it’s dog training,

then other dog training books you’ve written, or healthy eating for

dogs, or a dog “how to make your own dog biscuits”, something

like those. Just have it send out every few days.

Fiction:

You have two options with fiction:

1. Promote your backlist of books in a series. So say you have a

murder mystery series of books and the first book is 99

cents. You would pour the most promotion into it simply to

gather leads on your email list. Then, your follow up would

promote book 2, 3 and 4.

If they buy and get on book 4’s list, then you know they will

probably be interested in other books in a similar genre as

this series, so if you have another murder mystery book but

that’s not in the first series, you can promote it here.

2. Mix and match. You could mix it up and promote various

books in no particular order.

Either way works. Again, I wouldn’t get picky on setting this up.

You have time to work and improve your system as time goes on.

Just focus on getting a few emails set up in your system.

And don’t worry about “email copy”. For now, just put in

something like:

“A new chapter in the quest for the truth! Will Bertha discover her

sisters killer?

The next book in the Murder He Said series is available for

immediate download! You can pick it up here at this price.”

Seriously. Simple. And effective. If your audience loved the first

book in the series then most of the selling for the second, third,

and forth is already finished.

With this done, you’ll be on your way to building a successful

business instead of a one shot wonder. Now let’s look at Fiverr

specifically.

Fiverr Gigs

You might be wondering why I shared all of the above instead of

focusing on Fiverr. Well, the answer is simple. If you are paying

money to promote, no matter how much or how little it is, you

need to make sure you are making those dollars turn into the

biggest ROI possible. That’s why I feel the stuff I’ve shared above

is vital. It goes beyond Fiverr, making this into a business.

Okay, so let’s talk Fiverr. There are a few things I think you should

think about and set up before you purchase the gig.

Here they are, in no particular order:

1. Communicate with the gig owner first to make sure he’s

available on the days you want. (This might mean you may

have to set up your promo/launch a week or two in advance)

2. Communicate with the gig owner to make sure your book’s

topic/genre fits with this audience. Ask him for either

proof or examples of past promotions or some

numbers behind previously related book

promotions.

3. Try to verify his claims. If he says he has 5000 facebook fans,

twitter fans, and emails, see if you can find him on Facebook

and twitter to verify.

4. Don’t give him a blind link to your book! Make sure he uses a

tracker of some sorts – like a link shortener that tracks

clicks. If don’t, you won’t know if he sent you any traffic at

all!

List of Verified Fiverr Gigs

Here is a list of verified gigs you can use to promote your book. All

of them have proof behind them that they work and are effective.

(Beyond just the reviews, I’ve gone out of my way to check into

them.)

Note: I would still communicate with the gig owners about

optimal book niches/genres to promote to make sure your book is

a good fit. Don’t want to waste time and money!

BKnights:

https://www.fiverr.com/bknights

I’ve mentioned him before in other guides. He runs an excellent

promotional business and a lot of people vouch for him.

Marketing Ebook

https://www.fiverr.com/marketing_ebook

This is probably one of the best “hidden gems” I’ve found. They’ve

generated over 300,000 dollars in revenue for their clients JUST

through fiverr! Everyone talks about BKnights…but no one really

mentions this gig. Go use it!

Promote your Romance book!

https://www.fiverr.com/andreacoventry/promote-your-romance-

book

Strictly for romance authors, this one is another hidden gem. She

can pump a lot of traffic if you have a romance book!

Free Promo

https://www.fiverr.com/thedesertgirl

If you have a perma free (or temporary free) book that you are

using to capture leads, then this is a good option. She does have a

99 cent promo special, but I haven’t investigated that or tried it

yet. I can only speak for the free promo.

These are some of the best, but it isn’t a complete list, obviously. I

do have more, however, that I’ve either tested or researched. If

you would like a bigger list of gigs, join my Kindle Fiverr

mastermind!

Click here to check it out!

FAQ

Q: Should I create new pen name/email list for each book, book

series, or niche/genre?

A: I would create a pen per genre or related genre. So if you do

murder mystery, I would have a pen name for all your mystery

related books. That way you can promote to your list for ALL

books in the genre.

A new genre, say romance or science fiction, would be a new pen

name with a new email list. (Note that you won’t need a new

account, just a new list with a new name attached to it. No need

for another account)

Q: What is the perfect follow up sequence/promotion method

with my email list?

A: There is no such thing as a “perfect” follow up with email. It

depends on the genre/niche, the person running the list, the

products in the funnel, etc.

Regardless, stop focusing on “perfect” and focus on “taking

action”. It might be imperfect, but a small list of highly excited

customers can be worth gold, even if tiny.

So go get it built! You will improve it with time. (And in fact, that’s

the only way to know how to improve – take your time with it)

Q: What is the easiest, fastest way to start with only 5 bucks and

no time/money for setting up an email list?

A: Simple:

1. Use BKnights. Most guaranteed

2. Simple low priced, manual launch (no KDP Select, manually

change the price to 99 cents).

3. Reinvest the profits from your first launch back into a

website/email list later on.

4. Again, take imperfect action now!

Q: You mentioned “price anchoring” and “setting the price to 4.99

or higher”. What is price anchoring and why?

A: Price anchoring is an attempt to establish perceived value of a

product at a particular price point. For example: if your book is

listed at 4.99 “normally”, but on sale for “2.99”, then the 4.99

price is “set” as an anchor in the prospects mind.

This means they think your book is “worth” 4.99 because it’s the

very first price they see, and assume that it normally sells for 4.99.

So, seeing 2 dollars off encourages them to buy because it’s being

sold for “under value”.

While this works for any book (or any product), it works

extremely well when you have a lot of reviews and history behind

your book because previous prospects have seen it selling well for

that price.

I talk about the price anchoring strategy in my Mastermind Class.

Be sure to check it out.

Q: Okay, so I understand that to get people on my email list, I

need some sort of “ethical bribe”. I understand it for nonfiction. In

fact, that seems easy. More help/info/etc. But what about fiction?

I really don’t see how you can do that for fiction.

A: As I stated in the main guide, there are things you can giveaway

as a bribe to get on a list.

- The first chapter of the next book in the series

- Another book containing backstory or world building

documents

- A short story about another character in the main series.

- A short story about the main character in the series that’s not

included in the main books.

- Coupon codes/free sneak previews of future books

- Or any combination of the above

Q: Man the whole setting up the list seems like a lot of work. I

have to sign up, write some more stuff to give away, set up the

optin form, write up some emails…

A: Oh come on. It’s not THAT much work. The most time

consuming part would be the ethical bribe. However, once you

have finished doing all that…it’s FINISHED.

I mean, sure, you might go back and tweak/add some follow up

emails or you might write some more broadcast emails to

announce you have a new book, but besides that, it’s finished.

And the thing is, you’ll reap the benefits for a long time! You’ll

pump out #1 bestsellers because of your email list! Every book you

add, every customer you gain on your list improves your business.

I mean, imagine writing a singe email in just 10 minutes, hitting

send, and watching your new book soar to the top spots in

Amazon, selling hundreds of copies in the first few

days…without paying a dime! That’s the power of email

marketing and that’s what is holding you back from being a

powerhouse indie author.

Again, don’t overcomplicate it! Just set up your forms, a email to

give out the bonus, and put the link in your book for now. That’s it

– won’t take that long to do. Simple, imperfect action. You can

do it!

That’s all for right now. Remember to check out the Mastermind

here for more selling strategies, proven fiverr gigs, review swaps

and more!