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KINDLY CHECK OUT DIS 2ONLY

FOR UR KNOWLEDGE


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PUBLIC RELATIONS


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The Story Begins


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A Few Days BackAt Milan Subway


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History Repeats ItselfOn 15thJuly09


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Water Water Everywhere


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The Rope Was Cut


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We Are Happy To HelpAircel


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A SolutionAnd CSR

*CSR-Corporate Social Responsibility


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People Using Aircel BoatThats What They Called It !!


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Reaching Destinations


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Under The BridgeTrying To Rescue


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And Finally


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Everybody Talking About


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TATA NANO


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WORLDS CHEAPEST CAR- TATA

NANO-

THE PEOPLES CAR


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INTRODUCTION

Dream-dream and dream, because dream gives vision,

vision gives thoughts and finally thoughts lead to the action".

By India's former President Dr. A.P.J. Abdul Kalam

Dreams also give you an idea to change yours and other life.


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An idea can change

your LIFE

An idea can also

change OTHERS

life


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SEEDS OF THE DREAMS

Mr. Ratan Tata


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Motivational words said by Dr. A.P.J. Abdul Kalam goes

exactly with Mr. Ratan Tata, Chairman of Tata group, who in

the year 2003, dreamt of producing a safe, affordable Car for

the common man.

Finally after the wait of five years, crossing all financial andtechnological barriers, Ratan Tata kept his promise and

unveiled Tata 'Nano' on 10th January 2008, at the 9th Auto

Expo 2008 in New Delhi.

Tata Nano, cool & smart, launched by Tata Motors is world'scheapest Car with a price tag of $ 2500


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1 December 2009 36

Tata Nano Car


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DESCRIPTION ABOUT NANO

The project has literally become India's claim-for-fame in the

international-media due to

Tata Motors' innovation in developing the car, as well as

keeping it low in price.

The car itself is expected to boost the Indian Economy

create entrepreneurial-opportunities across India,

expand the Indian car market by 65%.

Mr.Ratan Tata, Chairman of the Tata Group and Tata Motors,

who has described it as an eco-friendly "people's car".


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cont

Nano has been greatly appreciated by many sources and themedia

for its low-cost andeco-friendly initiatives which include using compressed-

air as fuel and an electric-version.

Tata Group is expected to mass-manufacture the Nano in verylarge quantities,

particularly the electric-version, and,besides selling them in India, to also export them world-

wide.

The Tata Nanoisa rear-engine, four passenger


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Specifications of Tata Nano.

The Standard Variant of the Car has a dealer price of rupees one lakh (US$2500) and is the cheapest car in the world. (Transport costs and Value-

Added Taxes exclusive)

A four-door car that can seat four-five passengers.

It conforms to all the emission standards as well as the Offset and SideCrash norms followed internationally. It is also compliant with the Bharat 3 norm and the Euro 4 norm with

respect to keeping pollution at bay.

A 33-bhp car with a 624 cc engine.

It will provide a mileage of 23 km/litre. The Nano Car will have two variants - a Standard and two Deluxe (AirConditioned) versions.

There is no power steering in the car.


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MODEL VERSIONS

Basic Tata Nano Std priced at 1,23,000Rupees (1700 Euros).

Deluxe Tata Nano CX at 1,51,000 Rupees (2100 Euros) has air

conditioning.

Luxury Tata Nano LX at 1,72,000 Rupees (2400 Euros) has air

conditioning, power windows and central locking.


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DESIGN

The Peoples Car,designed with a family

in mind, has a roomy

passenger compartment

with generous leg spaceand head room.

It can comfortablyseat four persons.

Four doors with highseating position make

ingress and egress easy.


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ENGINE

A variomatic gearsystem.

It is coming up as gearless or rather with an

automatic gear

transmission.

This helps to improve

the efficiency & mileageby magnifying the torque

output.


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FUEL EFFICIENCY

A rear-wheel drive,all-aluminum, two-

cylinder, 623 cc, 33

PS, multi point fuel

injection petrol engine. This is the first timethat a two-cylinder

gasoline engine is

being used in a car withsingle balancer shaft

for same gas emission

as scooter.


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SAFETY AND COMFORT

By adhering to the fact thatless weight requires less power,

the 1 lakh car is made of light

weighing steel.

This has made the Tatas comeup with a cheap alternative

with out compromising on

safety and performance


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WHAT MAKES IT SO CHEAP !

The Tata Nano uses plastics and adhesives rather than welding.

Introducing the car with an artificially low price through govt-

subsidies and tax-breaks,

Using vertical-integration, or partially using inexpensive

polymers or biodegradable plastics instead of a full metal-body.

It has no AC, no power steering, no power windows, no power

bells and whistles.


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cont

The Nano's boot does not open, instead the rear seats can be

folded down to access the boot space.

It has a single windscreen wiper instead of the usual pair.

Its door opening lever was simplified.

It has 3 nuts on the wheels instead of the statutory 4 nuts.

It only has 1 side view mirror


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SUPPLIERS TO TATA

NANO1. Bosch

2. Caparo

3. Continental4. Delphi

5. Denso Fag

6. Ficosa

8. Freudenburg

9. GKN

10. Itw Deltar

11. INA

12. Johnson Controls

13. Mahle

14. Saint gobain


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1 December 2009 Tushar Rastogi 48


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SAFETY

For Tata Motors, safety is of paramount importance. This

avenue provides no room for the slightest margin of error.

It has a strong passenger compartment.

Tubeless tyres further enhance safety.

Passes crash tests and Side impact test

It has 2 A-pillars on one side to better meet safety norms.

No airbags as airbags are still not a required feature in India.

Safety features such as crumple zones, intrusion-resistant

doors, seat belts, strong seats and anchorages.


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TARGET MARKET

The low-cost car is clearly intended for the masses.

For the family of four that would otherwise ride on a scooter,

Its also attracts the small cars buyers like Maruti 800, bike

riders etc.


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MARKETING STRATEGIES

For marketing strategy Tata had use conventional media in an

unconventional manner.

Nano isnt big on advertising. There are no TV campaign,

Only innovative use of print, radio and other media, particularly the web.

The Tata team was working on Nano news in papers,

Nano breaks on radio,

Nano appearing in the form of messages or ticker news on TV,

Online Nano games,

Nano chat rooms on the Net,

Nano pop-ups on major websites and

Nano conversationon Facebook, Orkut and blog spaces


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PROMOTIONAL TAG LINE.

Have Fun, Pay Less, get morewith Tata Nano


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ONLINE MARKETING

Website: www.tatanano.com

The major sections of

the site are:

a. Galary (both pictures

and videos).

b. Game (rather Link to

a nice virtual driving

game by Zapak).

c. Community.

d. Why Nano?e. Booking Details.


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SOCIAL MEDIA

Facebook

Blog

Orkut

YouTube


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Nano Game.

The game by

zapak was a

great move to

spread word

about the car.


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OFFLINE MARKETING

Collaborations: Tata partnered with a few banks for releasing

application forms.

Leveraging Existing Infrastructure: People can find Nano

merchandise, application forms and demo cars in TataIndicom, Titan, Croma and Westside stores. Tata Indicom is

also offering a money-back offer with every application form.

TV: Tata didn't invest heavily into TV commercials.

Instead of anchors saying well be back after a short break on TV

channels, now theyre saying, Well be back after a Nano break.


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PRINT MEDIA

The grand launching ceremonyof Tata Nano was covered by all

kind of media personal. It was a

front page headline in many

leading newspapers.

International motor show at

Geneva where Mr. Tata shows

the Nano in front of international

media.

Business tycoon like Mr. Tatawhen delivered the first Nano to

a comman person, itself it makes

a big news.

REACTIONS ABOUT NANO


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REACTIONS ABOUT NANO

"It's a good historic moment for the Indian auto industry and also a proud oneindeed that an Indian company took a step forward on this road. Its an upgradationfor an auto wheeler rider to by a car now.

Rajesh Jejurikar, Managing Director, Mahindra and Renault's.

"It's good product but it's still too early to say whether it will overtake the 800because it caters to a totally new market segment.

Said Jagdish Khattar, Former MD ofMaruti Udyog Limited

"Meeting the proper quality standards and safety is not feasible at all in such amodel.

Andreas Prinz, Managing Director (Passenger Cars), Volkswagen Group SalesIndia.

"I think it is a great thing for India because mobility is giving new opportunities. Ihope Tata drives to great success with the Rs one lakh car, but it is not included inour plan.

Thomas Kuehl, Board Member, Skoda Auto India.
http://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.html


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FUTURE OF NANO

World is getting tougher day by day being unique is acompetitive advantage. Expectations to Nano has proved this .

As customers gain more power, they will demand more

tailoring and value-added service to meet their needs.Companies that innovate on this dimension are likely to berichly rewarded.

So as per this presentation, conclusion can be draw as a futurecar not only of Indian but also if exported than could be to theworld.


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PROBLEM

A Tata Nano caught fire in front of the police headquarters on

Sunday night. The fire control room received a call at 8.15pm

following which two fire tenders were rushed to the spot.

Its two occupants, siblings Nishant and Suman, managed to vacate

it quickly as huge flames enveloped the car and charred it. Thereason of the fire, extinguished in about 15 minutes, is not known

yet. This is the second Nano to have caught fire in Delhi In August

2010, the first Nano caught fire in the capital. The company had

earlier been forced to conduct an inquiry whether there was a

technical problem with their model after two other Nano cars hadcaught fire last year.


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TATA NANO IN SRILANKA

The revolutionary Tata Nanos fire problems simply dont seem to end. Now,

another Tata Nano has reportedly caught fire in Sri Lanka, leading to the car beingcompletely gutted by the ensuing inferno. The Tata Nano involved in this fiery

mishap was a cab that was being used by a Taxi company in Sri Lanka called the

Budget Taxi. Incidentally, Tata Motors has just started exporting Nanos to Sri Lanka

in May this year and the latest incident of fire, whatever the cause may be is a

serious concern for Tata as it seems like the last straw to break on the camels

back.


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VIDEOS

NEWS ON TATA NANO

STORY BOARD


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Questions forAudiences???

Will the Nano

succeed?

What do you think? Isthe Nano a car of the

future?

If you are the group

head what would youdo?

Date post:	04-Apr-2018
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