Kinetic Panel

April 2013

Kinetic Moving Minds Panel

• Regular consumer online survey

• 500 UK residents

• Surveyed from 15th to 19th April 2013

• Covering current issues affecting the moving world...−Smartphone apps, 2012 outlook (December ’11)−Bank holidays, summer plans (March 2012)−Urban experiences, shopping, summer habits/activities

(May 2012)−M-commerce, social activities (July 2012)−Mobile banking, digital formats, FOOH (September

2012)−Wi-Fi on the London Underground (November 2012)−Online shopping and innovations on the high street

(November 2012)−4G, holiday plans, health foods and shopping habits

(February 2013)

• This time...−Payment methods and confidence, mobile

couponing, trust in companies and the economy

Contents

• Payment methods

• Mobile couponing

• Celebrity brand ambassadors

• Trust and the economy

• Summer activities

• Mobile phones

• Future of OOH

Payment Methods

Cash and debit cards continue to be the main payment methods. Londoners are more likely to use new technologies

Q: What payment methods do you use when you are out shopping?Source: Kinetic Panel April 2013

Store Card

All adults

London Women

19%30%

21%

Tap to pay by card

All adults

London Men

9%

23%13%

Credit card

All adults

London 65+

54% 57%70%

Tap to pay by phone

All adults

London Men

3%

13%

5%

Debit card

All adults

London

91% 95%

Cash

All adults

London 25-34

97% 98% 93%

Younger audiences and Londoners tend to be the most comfortable with new payment technologies

Mobile ticketing

Mobile Wallet

Tap to pay by phone

Tap to pay by card

9

11

13

26

30

29

26

28

60

61

62

46

Comfortable Neither Uncomfortable

Q: To what extent do you agree that you would be comfortable with the following payment methods?Source: Kinetic Panel April 2013

38% 25-34

38% Londoners

16% Men

15% 45-54

13% 45-54

Tap to pay by card

Tap to pay by phone

Mobile Wallet

Mobile Ticketin

g

Though the benefits of mobile banking are understood by 42%, half require further info.

1/5 are already banking on the go.

42% agree that mobile banking and contactless payment is a quick and effective way for me to manage my finances when on the move

Q: Which of the following statements best describes your feelings towards mobile banking and contactless payment?Source: Kinetic Panel April 2013

53%

26% 21% 22%11%

Net total: 31% Net total: 25%

33

34

22

9 2

41

34

18

5 2

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Security is a strong barrier to mobile banking with over 2/3s having concerns

Q: Which of the following statements best describes your feelings towards mobile banking and contactless payment?Source: Kinetic Panel April 2013

Losing my bank card or mobile

phone

Security of the

Technology

Total Agree - 67% Total Agree - 75%

Security Concerns

Cashier in Bank

Sep-12

Apr-13

65+

32% 31%

44%

SMS Balanc

esSep-12

Apr-13

15-34

10%12%

15%

Online Mobile

Banking

Sep-12

Apr-13

18-24

28%24%

40%

Mobile App

11% 12%

23%

Online Desktop Banking

Sep-12

Apr-13

Men

70% 71% 76%

Q. Which method(s) do you prefer to manage/check your finances?Source: Kinetic Panel April 2013

When checking our finances we like to go online either via our desktop or mobile

Mobile Couponing

Mobile couponing and online shopping discount services are popular among younger audiences

Not in the past 12 months

1-4 times 5-9 times 10+ times

81%

14%

2% 2%

59% are aware of mobile couponing or online shopping discount services.

66% of 18-34s

Mobile couponing – used an average of

<once a year

Q. How often have you used the following in the past 12 months? Only those aware of mobile couponing or online discount shopping services.Source: Kinetic Panel April 2013

Not in the past 12 months

1-4 times 5-9 times 10+ times

55%

30%

7% 8%

Online shopping discount service - used an average of 1.9 times a year

27% of

18-24s

45% of

18-24s

Mobile couponing discount services are used mainly for enjoyable items such as eating out and clothing and footwear

Fitness

Holidays

Spa-beauty treatment

Other experiences

Cinema-Theatre-Comedy Club

Electrical goods

Clothing and footwear

Restaurant

11

24

24

33

35

40

53

53

Q. For what type of things, have you used either mobile couponing or online shopping discount services for in the past 12 months?Source: Kinetic Panel April 2013

%

The popularity of discount services is increasing

Mobile couponing

Online shopping discount service

60 51

31 43

9 7Less than you did a year ago

About the same as you did a year ago

More than you did a year ago

Those that have used mobile couponing or online shopping discount services in the past 12 monthsSource: Kinetic Panel April 2013

Would you say you are using these services…?

Celebrity brand ambassadors

A third of 18-34s agree that if a celebrity they admire was promoting a clothing range this would make them more likely to look at the collection

Source: Kinetic Panel April 2013

Make you less likely to look at that clothes

collection

Make no difference

Make you more likely to look at that clothes

collection

7%

78%

15%

If a celebrity who you admire and think has a good sense of style was "the face" of a clothing brand would this…

27% of

18-34s

A third of 18-34s are aware of Beyonce’s tie up with H&M which has been widely reported in the press

All adults Women 18-34 London

18%20%

27% 28%

Did you know that Beyoncé is going to appear in some

outdoor billboards as part of a "Beyoncé as Mrs. Carter in H&M" advertising campaign?

Source: Kinetic Panel April 2013

Trust and the Economy

We’ve become even less trusting of companies, with the exception of retail where trust has remained level. Trust in Supermarkets has decreased 27%

Utility/energy companies

Government

Finance

Media

Telecoms

Travel firms

Cars

Entertainment

Airlines

Other retail

Supermarkets

Local brands

0% 10% 20% 30% 40% 50% 60% 70%

9%

9%

12%

12%

16%

20%

23%

24%

24%

29%

35%

44% Apr-13Sep-12

Q. To what extent do you have trust in companies and institutions in the following sections?Source: Kinetic Panel April 2013

0%

10%

20%

30%

40%

50%

60%

18-24

25-34

35-44

45-54

55-64

65+

Younger audiences are likely to be the most trusting, older audiences the least

Q. To what extent do you have trust in companies and institutions in the following sections?Source: Kinetic Panel April 2013

Just over half of us view the recent budget announcements as having little impact on our personal finances. Younger audiences are least likely to know the impact of the announcement.

6%

33%

54%

8%Better offWorse offAbout the sameDon't know

Source: Kinetic Panel April 2013

18-24 25-34 35-44 45-54 55-64 65+

6% 11% 9% 5%

25% 19%41%

45% 42%26%

52% 60%43% 52% 51%

72%

17% 10% 7% 3% 1% 2%

Since the recent Budget announcements in March 2013 do

you think you are?

Overall we are planning on being more frugal this year

Q. In 2013 do you think you will be doing more, less or about the same of the following compared to 2012?Source: Kinetic Panel April 2013

Attending sporting events

Attending cultural event

Shopping for computer and IT related equipment

Clothes and/or footwear shopping

Going to pubs/restaurants/bars

Food shopping

Socialising with friends and family (not at home)

Going on holiday

Socialising with friends and family (at home)

-12

-10

-20

-24

-21

-9

-10

-16

8

16

16

26

30

28

16

19

25

10

4

5

6

6

7

7

9

9

18 More

Less

Net

Summer Activities

Plans are already being made for the summer, the majority of which involve UK destinations

Q. What activities are you planning to do this summer?Source: Kinetic Panel April 2013

Holiday in the UK

Visit a UK tourist

attraction

Holiday abroad

Visit London

for leisure

purposes

Attend the

theatre

Attend a music

festival or major

concert

Attend a major

sporting event

Watch a sporting event on

a big screen in a public space

55%

46%41%

26%22% 19%

13%6%

60% of

35-44s

27% of

18-24s20% of

Men

64% of

35-44s

25% of

Women

Mobile Phones

The Operating System and brand are key factors when purchasing a new phone

Source: Kinetic Panel April 2013

Thinking about the next time you

purchase a mobile phone how

important are each of the following?

Operating System

Brand of phone

Bluetooth

GPS

50%

61%

10%

16%

32%

37%

48%57%

35% 43%

20%

30%

41%

54%

Adults

18-24

Future of OOH

1/3 see mobiles as being the most important piece of technology they own in the future

Source: Kinetic Panel April 2013

In the future I expect I will be able to interact with most advertising wherever I see it

In the future my mobile phone will be the most important piece of technology I own

In the future I expect some digital screens will show me ads that are relevant to me and what I’m doing

In the future I expect I would buy a product or service via a digital poster screen

In the future I expect to be able to access the web wherever I am out of the home

18%

29%

76%32%

28%21%

In the future some digital screens will recognise who I am

Summary

Summary

• Cash and debit cards remain the key payment methods. Newer forms of payment such as contactless payment are being used by Londoners and younger audiences

• Security concerns are cited by over 2/3s as a barrier to using new payment and banking technologies

• Over half are aware of mobile couponing and online discount services. Younger audiences are big users of these services with 45% having used online discount services 1-4 times in the past year.

• Restaurants and clothing/footwear are the most popular expenditures discounts are used for.

• A third of 18-34s agree if a celebrity they admire was promoting a clothing range this would make them more likely to look at the collection.

Summary

• We’ve become less trusting of companies and institutions, younger audiences tend to the most trusting

• Most people see their finances as being ‘about the same’ as a result of the recent budget announcements

• This year we are planning on doing more socialising at home

• During the summer 60% of 35-44s are planning on holidaying in the UK, 64% are planning on visiting a UK tourist attraction

• When it comes to purchasing our mobile phones the operating system and brand of phone are key factors.

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