autumnnewsletter

the evolution ofprintI recently sat talking to my dad about how the printing industry has changed over the years. For those of you who don’t know, my father Derek established Kingfisher over 30 years ago in 1982. He recently retired and handed the running of the business over to the second generation of the Bellotti family.

The comparisons to our industry from when he ran

Kingfisher Print & Design ten years ago are

unrecognisable. I joked that in the time he would have

had to get a quote back to his customers we would have

quoted the job, received and approved the artwork,

printed and delivered it! After much heated discussion

we agreed this is actually a true fact.

Dad said in the ‘good old days’ he would receive an

enquiry from a customer and it wasn’t uncommon not to

respond for at least three days, with print deadlines

averaging seven to ten days. Today our average print

turnaround is three to four days.

In the ‘good old days’, as long as your customer service

was slightly better than your competitor it was deemed

acceptable. We are now, rightly so, benchmarked against

the service you would receive in a top restaurant and if

you have any online ordering it needs to be of Amazon

standard - and why not!

Printers are offering a service so why shouldn’t it be the

best. Why shouldn’t we give first class customer service

all of the time? Our aim is to do this - there is always

room for improvement but on the whole I would like to

think that our approach to customer service is one

that would rival any other service driven industry.

Print is evolving. Customer demands are increasing,

and we need to not only keep up with these, but also a

step ahead by continually presenting new and innovative

ways that print can be used.

Our recent move into web2print with our communications

tool kit is testament of how we want to make sure we are

evolving too. We know we need to make the ordering

process as slick and efficient as possible and ordering

online is the way many of our clients are now choosing

to buy print. In my humble opinion the key to making this

type of process successful is to offer a brilliantly simple

solution which is user friendly without the danger of

becoming a faceless online company.

Many of you have told us that our strength is in our

people - we’ve made sure that the guys here at

Kingfisher, with all the years of print knowledge & design

experience, will work alongside our online solution to

ensure you get the best possible service.

AUTUMN 14

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request a quote If you’d like some more information about any of our services, or would

like a quote for a print project - get in touch:

T 01803 867087 E estimating@kingfisherprint.co.uk

latesttweets

@KingfisherPD Fantastic

and very thought-provoking.

Thanks for sharing.

@printweek PrintWeek

Sharing the retro

#typography #type love -

see it on @KingfisherPD’s

Pinterest

@womenartdealers

Women Art Dealers

@KingfisherPD Jenny is a

legend with circles!

@bendaviestruro Ben Davies, Savills

We’ve just taken delivery

of our first 8 page

digital print brochure

from @KingfisherPD -

looks good, thank you!

@KF_Hampshire

Knight Frank Hants

Kingfisher Print. Awesome

quality. Awesome value.

First class print co!

@Luke_Tom - @KingfisherPD @AbsoluteTorquay @baypaUK LukeTom.com

be socialKingfisher Print & Design

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Lots of our clients already use our online artwork portal to upload and

approve artwork ready for print. Print ready artwork is uploaded to a link

that is sent out by email, on receipt of an order the files are uploaded,

preflighted and approved 24 hours a day - without the need to wait for

anyone from Kingfisher Print & Design to intervene. One of the benefits

is that they can have this process completed in the time they would

have saved the files and sent them across for us to check! This solution

is great for agencies and the clients we work with who produce their

own artwork. So what about our end users who rely on us, or an agency

to create branded print ready artwork. Well this is where our web2print

communications tool kit comes in.

Many of our customers are multi-site organisations who have a

strong brand that can be in danger of becoming diluted across the

organisation, and costly to keep updating with redesign and amendments.

Our web2print site has been built to accommodate each and every

element of an organisation’s marketing material – regardless of whether

it’s printed or not. We understand that a brand needs to be consistent

across a number of different medias and our rules based system allows

this - saving a lot of time and money.

A rules based system basically means that you ‘set’ the parameters of

how big (or small) each product can be designed and printed, what

strap lines, fonts & pictures can and can’t be used and which offices are

authorised to order what products. It is this type of system that allows us

to keep interacting with our customers - finding out how their marketing

tools need to be used and to offer quick and simple ways to amend and

order them.

Print is evolving and so are we. We are not going to hide behind the

changes to our economy or our industry and use it as an excuse not to

move forward. We want to embrace these challenges to make our

organisation more customer focused and at the forefront of the print

and communications industry.

Ross Bellotti, Managing Director

AUTUMN 14

kingfishergallery

Primary & Secondary Prospectus by Plymouth School for

Creative Arts

© Stephen Prior

Size: 310mm x 230mm portrait

Pagination: 4pp cover + 16pp text

Stock: 250gsm FSC uncoated

150gsm FSC uncoated

Inks: CMYK

Finishing: Fold, stitch, trim & pack.

Halcyon Palms Brochure by Barrasford and Bird Worldwide

Size: 210mm x 210mm

Pagination:

4pp cover + 20pp text

Stock: 300gsm silk

170gsm silk

Inks: CMYK

Finishing: Spot UV & foil outer

cover (foil - WGC 020 (Blue)).

Fold, stitch & trim.

Adult Learning Guide by Exeter College

Size: A4 portrait

Pagination:

4pp cover + 36pp text

Stock: 250gsm silk

130gsm silk

Inks: CMYK

Finishing: Matt laminate outer

cover, score cover, fold, stitch,

trim and pack.

4

25 January 2014 £3

Match Sponsors

vOspreys

Associate Match Sponsors

SCHOOL PROSPECTUS 2014/15

Plymouth School of Creative Arts22 Millbay Road, Millbay, Plymouth PL1 3EG

Find us

Follow us

Connect with us

Sponsored by

plymouthschoolofcreativearts.co.uk info@schoolofcreativearts.co.uk

+44(0)1752 221927

We would love to hear your views and opinions on our vision for this innovative new school in Plymouth, and we will be arranging events over the coming year to keep you involved. Visit our website for information, follow us on Facebook and Twitter and join our mailing list.

“I was given a choice at school: pursue either arts or sciences. There was no happy medium on offer for a boy who enjoyed solving problems and making things with his hands. I stumbled across my flair for design engineering by mistake. Forty years on, I’m passionate about it. And I realised what I missed out on at school.”

James DysonDesigner and entrepreneur

PSCA08 Prim & Sec Prospectus 6.indd 4-5 18/09/2014 12:09

Local Views by Knight Frank

Size: A4 portrait

Pagination:

4pp cover + 12pp text

Stock: 350gsm FSC silk

170gsm FSC silk

Inks: CMYK

Finishing: Fold, stitch, trim &

pack by kind.

HP-Brochure-2014.indd 1 22/09/2014 10:43:38

local ViewSUSSEX • 2014

315535 Country View WEST SUSSEX.indd 1 28/08/2014 15:49

AUTUMN 14

short and leisure courses

Professional and accredited courses

adult learninG

Guide2014-2015

explorer offsetAfter a good few months of testing uncoated

paper stocks through our digital press we are

all in favour of using and recommending

explorer offset for the majority of our uncoated

digital printing. Explorer offset is a FSC® mix

credit, bright white paper and board with

excellent opacity, bulk and surface

smoothness - all of which have been

engineered to provide super print quality.

For quick turnaround digital jobs we hold stock of 110gsm,

160gsm and 300gsm and for litho printing we can order a

comprehensive range from 80gsm through to 400gsm.

we lovepaper

Order your kingfisher calendarsNow is the time to order your complimentary 2015 calendars, planners and scribble pads.

Last year we were inundated with

orders from our customers for

our complimentary large (A2)

and small (A4) wall planners,

desk calendars and large (A3)

scribble pads. We hope they’ve

adorned your walls, desks and

fridges well in 2014?

After finding them really useful

in the office we have added A5

notepads this year too!

We are asking you to get your

orders in nice and early - by

17th November so we can make

sure everyone receives their

freebies in early December.

Email your requirements to

sarita@kingfisherprint.co.uk –

we are happy for you to order

enough to go right around your

offices, so please share this with

your colleagues! All we ask is you

order responsibly.

• A2 Wall planner large

• A4 Wall planner small

• Desk calendar

• A3 Scribble pad

• A5 Note pad

getting inkedInk, or as some newbie’s to the print game call it - paint! Ink is something that, as printers, we take for granted that it will - a. work and b. cause us no issues. In most cases this is true but when you look at how press technology has changed ink is still trying to catch up.

Ink has changed massively over the

years - it was originally made using

loads of unsustainable products, crude oil being one.

We now have a product which is made of vegetable minerals

and sustainable components.

The down side to this is that the quality of the ink has not evolved as

fast as the press technology and this causes problems as the presses

now run superfast and the ink cannot always keep up! The original

mix was made from presses that would run at speeds of up to

10,000 sheets per hour but now our press runs at 18,000 sheets

per hour – a massive difference!

Running at high speeds generates heat from the friction of the rollers.

This makes the viscosity of the ink poor which in turn causes ink fly.

The viscosity of the ink means that when the inking rollers on the press

are spinning so fast the ink cannot hold on. You know when you are

down at the funfair on the waltzers and you are shoved into the corner

of the ride, usually by someone rather larger than yourself - well this is

the same effect, you want to stay where you started but you just can’t

hold on!

The ink flies off the rollers into tiny threads which float around and

normally stick to the nearest solid thing they can find - no not the printer

but the frames and guards of the press! Hence why when you look at a

multi coloured press the units have a tinge of the colours that are mainly

printed on them.

Ivan Percival, Print Room Team Leader

Read more print tales from Ivan on our blog kingfisherprint.co.uk/blog

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AUTUMN 14

wall planner

desk calendar

6

AUTUMN 14

The standard measurement of paper size uses the ISO system, most commonly the A Series.

This series of paper sizes is

based on proportion, so the

measurements of a sheet are

directly related to those of the

size above or below it.

Using standard sizes reduces

waste, and is good for the

environment. However, often

non-standard formats are chosen

for greater impact, to set a piece

apart from others: sometimes

a balance needs to be found

to create an exciting piece that

which has minimum impact on

the environment.

It is possible to maximise

resources: talk to us about how

to best use the space available

to keep costs — both to yourself

and the environment — down.

artwork tipThe units of measurement in paper are gsm (grammes per square metre). Suggested weights of paper:

Booklet Paper: Cover – 130-200gsm

Text – 100-150gsm

Leaflet Paper: 70-200gsm

Brochure Paper: Cover – 150-250gsm

Text – 80-170gsm

Business Card: 350gsm Board

Catalogue Paper: Cover – 115-250gsm

Text – 70-150gsm

Insert Paper: 80-150gsm

Magazine Paper: Cover – 170-250gsm

Text – 70-130gsm

paper sizethe A series

A0

A1

A2

A3

A4

A6

A5

ISO A series B series C seriessystem mm × mm mm × mm mm × mm0 841 × 1189 1000 × 1414 917 × 12971 594 x 841 707 × 1000 648 × 9172 420 × 594 500 × 707 458 × 6483 297 × 420 353 × 500 324 × 4584 210 × 297 250 × 353 229 × 3245 148 × 210 176 × 250 162 × 2296 105 × 148 125 × 176 114 × 162

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AUTUMN 14

artwork tipPaper over 150gsm needs to be scored to avoid cracking on the fold.

foldinggetting it rightThere is a huge range of ways paper can be folded to create interesting formats and reading experiences

A: 4-page standard fold

B: 6-page concertina fold

C: 8-page concertina with fold-in

D: Letter fold

E: 8 page roll fold

F: 8-page broadside

G: 12-page broadside concertina

H: 16-page broadside concertina with short outside fold

I: Double parallel

J: Triple parallel concertina

K: Gate fold

L: Double gate fold

M: Open gate fold

A B C D E

F G H I J

K L M

Kingfisher Print & Design Ltd

Wills Road, Totnes, Devon TQ9 5XN

T 01803 867087 F 01803 867088

sales@kingfisherprint.co.uk

www.kingfisherprint.co.uk