Kingfisher Franchise & Partnerships Pack

Kingfisher Franchise & Partnerships PackVersion 1: 2021

3 Who We Are

5 About Kingfisher

6 Where we are

7 Kingfisher banners

9 Kingfisher Banner Brand: Overview

10 Banner portfolio

11 Own Exclusive Brands (OEB): Overview

13 Range Development: Overview

14 Comprehensive range offer

15 Global Sourcing and Supply Chain: Overview

16 Product sourcing global capability

17 Responsible Business: Overview

18 Responsible business, ethics and sustainability

19 Partnerships Powered by Kingfisher: Overview

20 Powered by Kingfisher

21 Franchise & Partnerships

22 Brand, communications & marketing

23 Store design, format design, merchandising guidelines

24 Retail operating approach

25 Scaled Partnership Model: Overview

26 Scaled partnership and franchise model

27 Supply and distribution

28 Supply plus

29 Banner franchise

30 Contact us

Welcome to the Kingfisher Franchise & Partnerships Marketing Pack. This pack summarises the programme and introduces the ways you can partner with Kingfisher, one of the world’s leading home improvement brands.

We will take you through who we are, what we’re proud of, and how you can join us in on our mission to make better homes accessible for everyone.

2 Contents Who We Are OEBKingfisher Banner Brand Range Development Supply Chain Scaled Partnership ModelPartnerships PA

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BY KINGFISHER

Kingfisher Franchise & Partnerships Marketing Pack Responsible Business

Who We Are

3 Kingfisher Franchise & Partnerships Marketing Pack

We offer home improvement products and services to consumers and trade professionals who shop in our stores and via our e-commerce channels.

At Kingfisher, our purpose is to help make better homes accessible for everyone.

Kingfisher plc is an international home improvement company with over 1,370 stores in eight countries across Europe. Including B&Q, Castorama, Brico Dépôt and Screwfix.

Who we are

We are a UK-listed FTSE100 business with

£11.5bnturnover

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Contents Who We Are OEBKingfisher Banner Brand Range Development Supply Chain Scaled Partnership ModelPartnershipsKingfisher Franchise & Partnerships Marketing Pack Responsible Business

* Store numbers and countries correct as of December 2020, turnover 2019/2020 full year results.

About Kingfisher

£11.5 billionSales

8Countries

6 millionCustomers per week

£786 millionRetail profit

78,000Colleagues

1,360+Stores

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*Financial results full year 2019/2020. All other figures correct as of December 2020.

Where we are

UK & Ireland982 storesB&Q UK & Ireland 296Screwfix 686

Poland81 stores

France221 storesCastorama 100Brico Dépôt 121

Turkey125 stores50:50 joint venture

Iberia31 storesSpain 28Portugal 3

Romania35 stores

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*Figures correct at December 2020.

Kingfisher banners

Strong and distinct banners addressing

diverse customer needs

A simplified and balanced local-group operating model

‘Powered by Kingfisher’

General Home Improvement Discounter Trade Focussed

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Kingfisher banners

Differentiated Own

exclusive brands

(OEB)

Sourcing andbuying

Technology

and partnerships

servicesShared

Cul

ture

s an

dva

lues

excellence*

Centres of

Strong and distinct banners addressing

diverse customer needs

A simplified and balanced local-group operating model

Group ‘Sources of Power’

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*E-commerce, digital journey, data, store concepts, services and service platforms, supply chain.

Kingfisher Banner Brand Overview


Overview of our retail bannersBanner portfolioThe unique propositions of our retail banners are designed to support diverse customer needs. From the specific requirements of the home improvement and trade markets, to a strong discounter proposition. The OEB offer has been designed to best support the diverse needs of our retail banners.

General home improvement Discounters Trade-focused

B&Q is the largest home improvement and garden centre retailer in the UK, with more than 40,000 products under one roof.

Castorama With up to 50,000 products under one roof, Castorama stores offer everything that’s needed to make a better home and garden.

Brico Depot operates a low-cost formal offering customers the best quality-price ratio.

Screwfix is the UK’s largest multi-channel supplier of trade tools, plumbing, electrical, bathrooms and kitchens.

Average store size: 7,500 sqm Average # SKUs: 20–40k



Average store size: 65 sqm Average # SKUs: 10–35k

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Own Exclusive Brands (OEB) Overview


Own exclusive brands (OEB)Our OEB portfolio showcases our expertise in home improvement. Our OEBs are aligned to our distinct operating banner types to support positioning and proposition.

These brands are designed around customer needs and are home to exclusive and innovative products and ranges.

Created by our in-house design team or in collaboration with our suppliers, we use our expert knowledge and scale to create the best solutions for our customers.

To successfully introduce Kingfisher’s own exclusive brands to franchise markets, we will share with you the;

• Proposition of the brands

• Guidelines on brand application

• Any available brand assets

• A brand performance framework

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Range Development Overview


With over 15,000 Own Exclusive Brand products in the Franchise offer, we offer a comprehensive home improvement assortment.

The offer includes a broad variety of core categories and customer needs with full product ranges available.

Our ranges are continually reviewed to ensure they remain fresh and relevant.

Comprehensive range offer

OutdoorGarden storage

Furniture

Christmas

Garden tools

BBQ & Leisure

Watering

PowertoolsWorkwear

Hand tools

Hardware

Equipment

Workshop

Heating

CoolingElectrical

JoineryShowers

Sinks

Taps

Kitchens

Bathrooms

Appliances

Painting

Decorating

Décor

Wallpaper

Tiling

Lighting

Storage

Flooring

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Global Sourcing and Supply Chain Overview


Western Europe UK, France and Poland

Near sourcing Turkey and Romania

Far sourcing Hong Kong, China, Vietnam, Indonesia, India and Brazil

Product sourcing global capabilityOur global sourcing and supply chain provides access to our innovative and affordable products from all around the world.

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Responsible Business Overview


Responsible business, ethics and sustainability

To be referenced against current governance schedule.

Supply chain workplace

Wood and paper

Ethical sourcing

Health and safety

Product quality

Human rights

Diversity

Information security1

537

26

48

Working with Kingfisher means you’ll be part of our efforts to make sure we are a responsible business. Our responsible business strategy is split into four priorities, colleagues, planet, customers and communities. Each of these areas are underpinned by processes and policies that focus our efforts and ensure we are the best we can be.

Below are the main responsible business policies that would be part of our franchise and partnership agreements.

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Partnerships Powered by Kingfisher Overview


With partnerships powered by kingfisher, you can be part of this. There are lots of reasons to be excited about a partnership with the Kingfisher group. Here are just a few of them;

• In-house design and style teams developing credible and complete own exclusive brands with quality and sustainability built in

• Insight driven approach drives customer-centric journeys and solutions

• Well established retail banners operating across diverse markets and customer segments

• Complete home improvement projects and ranges – décor, outdoor, bathrooms, kitchens, storage, tools and hardware and more

• Significant new product development pipeline showcased through two annual product shows

• Highly effective sourcing and supply chain capability. Flexibility to meet individual partner needs

Powered by KingfisherCreating, supporting and growing strong Partnerships Sourcing supply

and distributionOwn exclusive brands

(OEB) a

nd product

ranges

Reta

il ba

nner

s,

oper

atin

g m

odel

and

cultu

re

End to end customer

proposition

centric offe

rCustomer

expertise

knowledge and

Industry leader

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OEB = Design, Style, Quality and Sustainability

Store Architectural Design and Planning

Range and Space Planning

Banner and OEB Brand Guidelines and Assets

Marketing Guidelines, Assets and Planning

Governance and Audit

Franchise & PartnershipsWe will create, support and grow strong partnerships with your business through our offer.

The Kingfisher Franchise & Partnership programme provides a fully supported, end to end model to enable partners to build a successful franchise business with us.

Range and Product Sourcing and NPD

Global Supply Chain and Distribution

Store Equipment and Procurement

Visual Merchandising

Range and Product Content

E-Commerce Capability

Banner Culture and Operating Model

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Brand, communications & marketing

Banner brand Product content and range communications E-commerceOwn exclusive brands Marketing

Brand Comms Marketing

End-to-end brand and customer communications solution

Provide quality guidelines and assets

Secure system to share content easily

Ongoing support and training to deliver ambition

1 32

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Store design, format design, merchandising guidelines

Exterior store design Store layout Category layoutInterior store

design Space planning Product layout

Store propositional design

(Banner franchise)

Format design

(Banner franchise)

Visual merchandising and planning

(Supply plus)

End-to-end store experience, planning, macro and micro merchandising solutions and guidance

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Retail operating approach

Recruitment Induction, learning and development CommunicationDeployment Operation

Recruit and inductDeploy and

developOperate and communicate

End-to-end people and role planning, team creation, store opening, people development and operating plan

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Scaled Partnership Model Overview


Whether you want access to our own exclusive brands and products through Our Supply & Distribution offer, an integrated retail and customer solution through supply plus or a retail brand banner franchise through the banner franchise option…

Our franchise and partnership model is flexible and scalable. We will work with you to define the right partnership agreement for you and your business.

Scaled partnership and franchise modelFully supported tiered options

Supply anddistribution

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Supply and distributionWhat’s on offer to our partners

Rang

e an

dpr

oduc

t conte

nt

OEB, range and product

sourcing and NPD

and distribution

Global supply chain

Exclusive access to thousands of products across over 25 Kingfisher product brands

• A strong portfolio of leading brands developed for both home improvement and trade customers

• Access to complete ranges and individual products including special buys

• Ongoing access to new product ranges developed by our Group Range Team showcased via regular product shows

• Competitive cost prices across all ranges and offered with attractive MOQ’s

• Product supply and distribution

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Supply plusWhat’s on offer to our partners

OEB

bra

nd g

uide

lines

co

nten

t and

ass

ets

merchandising

and visual

Range planning

procurement

design and

Retail form

at

Global supply chainand distribution

OEB range and

product sourcing

and NPDMarke

ting and

communications

support

• All the core elements of the supply and distribution offer, paired with an integrated, multichannel retail and customer solution

• Retail format development, support including category space planning and visual merchandising

• Own exclusive brand implementation support, guidelines and content and assets

• Marketing and communications support

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• Banner operational capability via partner embedded team

• Banner people culture, recruitment, deployment, engagement and training

• Business planning cycle including trading and marketing

• Store opening and operating standards

• E-commerce and digital capability

• Retail processes and procedures

• Delivering change and promotional execution

Banner franchiseProviding and supporting operational excellence

Global supply chain

and distribution

and

proc

ure

me

nt

design

, pla

nnin

g

Store

arc

hite

ctur

al

contents and assets

brand guidelines

Banner and OEB

E-co

mm

erce

ca

pabi

lity

Banner culture and

operating model OEB range and

product sourcingand NPD

planning capability

communications and

Marketing,

me

rchandisingp

lanning and visual

Fo

rmat design,

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Kingfisher.com/partnershipsor contact [email protected]

Contact usFind out more by registering your interest at


http://Kingfisher.com/partnerships

mailto:partnerships%40kingfisher.com?subject=

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Kingfisher Franchise & Partnerships Pack

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