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A} v`y gq g`amlk Jakfcayhl~ cdafh} `km A v`y
`d~l`mq nlfakkakf }e fl} `k akjdakf ec hay (Sao`qG`ddq`&y! cd`gneq`k} rl~yek`da}q+ ]hl &vev& dlsld eci|y}egl~ y`}ayc`i}aek r~esamlm nq `k Akma`k ~|k`a~dakl v`y iegglkm`ndl+
' @ f|ly} vhe }~`sldlm nq Jakfcayhl~ @a~dakly$ ak >223
@yaml c~eg }hl c`yiak`}akf mlyi~ar}aek ec }hla~`a~i~`c} cdll} `y &C|kdakl~y&$ Jakfcayhl~ @a~dakly h`ymlslderlm `km agrdlglk}lm ` klv `km hafhl~ dlsld
ec i|y}egl~ yl~sail `i~eyy g|ih ec }hl Akma`ky|niek}aklk}+
' Rl}l~ Gaddl~$ Ma~li}e~ G`~jl}akf$ Yjq}~`x$ ak >223
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999
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===
Ak}lf~`}lm G`~jl}akf Iegg|kai`}aek Y}~`}lfq
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Samle' Reya}aekakf
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Iegg|kai`}aek Slhaidly
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Cd`yhq @msl~}aylglk}y Yrekye~yhary
Yafk |r va}h ARD `y }hleccaia`d |gra~l r`~}kl~ ce~ }hl
yl~aly ak ` ^y+023 i~e~l ml`d
R~ag`~q yrekye~ ec Akma`&yekdq C0 }l`g ' }hl Ce~ilAkma` Ce~g|d` Ekl ]l`g
G|d}a'ql`~ r`~}kl~yhar ml`dva}h ]eqe}` Ge}e~yre~} }e nl
`k eccaia`d r`~}kl~ ec }hl
]eqe}` C0 ~`iakf }l`g
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R~lyy
Iegrl}a}aeky `km p|azzly va}h c~ll JC@}aijl}y `y r~azly lky|~l i|y}egl~ ak}l~ly}
Klvyr`rl~ `my @mm~lyyly nq M~+ G`ddq` Yrlia`d eccl~y `km c`~ly
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R~lyy R~ak} @my
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Akmlrlkmlkil M`q$ vhl~lnq JC@&y
}~`mlg`~j ~lm i`~rl}y d`am e|} ak
ye|}h G|gn`a |rg`~jl} Akex
g|d}ardlx }e vldiegl gesalfel~y }e
G`kf`d R`kmlq? ]hl ^ayakf
Glgnl~y ec Jakf Id|n i`k ~lmllgr~asadlfl Jakf Gadly `} C`gl @md`ny
g|d}ardlxly
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8/3/2019 Kingfisher- Integrated Marketing Communication
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Ylkye~q N~`kmakf
Iede~ ec He|yl ~lm Lxe}ai fe|~gl} gl`dy @}}~`i}asl i`nak i~lv ak mlyafkl~ |kace~gy Rl~yek`d yi~llky ce~ l`ih yl`}
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Nldev ]hl Dakl
Geml~`}l r~ail reak}y ' yrlia`d$ y`gl'm`q ~l}|~k eccl~y ce~n|yaklyy }~`sldl~y$ vhe |y|`ddq ~l}|~k va}hak }hl m`q
Yrlia`d c`~ly ce~ Ilk}~`d fesl~kglk} `km mlclkyl rl~yekkld `km}hla~ c`gadaly
I|y}egazlm }e|~ r`ij`fly ak iedd`ne~`}aek va}h s`~ae|y y}`}l}e|~ayg ne`~my
Ieky|gl~ iek}ly}y vakkl~ }`jly hegl ` n~`km klv ]eqe}`Akkes`
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E|} Ec Hegl
]~`kya} slhaidly `} `a~re~}y N`ijda} ]~`kyda}ly Yhev Vakmev Radd`~ ya}ly Redl Jaeyjy N`ff`fl ]~eddlqy @l~e'N~amfly \karedly Y}|kkl~
N`ijda} ]~`kyda}ly
Radd`~ ya}ly
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>2>2>2
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^l}`ad Glma`
R~lylkil ak |rg`~jl} y}e~ly dajl Vly}yaml `kmYherrl~y& Y}er
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}aijl}akf ilk}l~y
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>>>>>>
Ml`m Yr`il % \kiekslk}aek`d Dei`}aek
D|ff`fl }~eddlqy Yli|~a}q ihlij g`ihakly ]eadl}y Ygejakf ~eegy
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>9>9>9
Yeia`d$ L}hai`d # Dlf`d Ayy|ly
@gn|yh G`~jl}akf
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>=>=>=
N|zz
Rl~yek`d yldli}aek ec i`nak i~lv nq M~+ G`dd`q` S`dlk}akly M`q eccl~ r`yylkfl~y ie|dm vak `ma`gekm ek lsl~q JC@ cdafh}
YGY Ce~v`~makf Iek}ly} rl~yek va}h gey}k|gnl~ ec ce~v`~my vaky ` fac}
JC I`dlkm`~ Y}~`}lfai r`~}kl~yhary ' r~egey va}h G`d`qya`
]e|~ayg }e e~f`kayl ` fedc }e|~k`glk} ce~ ILEy ak
Mldha
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>3>3>3
Ma~li} G`~jl}akf
D`|kihlm Jakfcayhl~ Ca~y}$ ` r~ak} i`gr`afk }e r~ege}l a}y ca~y}id`yy yl~sail
Deq`d}q r~ef~`g%c~lp|lk} cdql~ r~ef~`g Nl}}l~ jkevk `y }hl Jakf Id|n Jllr glgnl~y ieky}`k}dq |rm`}lm ek }hl ekfeakf `km
|riegakf eccl~y
Eccl~ yrlia`dazlm eccl~y }e yrliacai glgnl~ r~ecadly `gekf}hlg mlrlkmakf ek }hla~ ak}l~ly}y dajl }aijl}y }e }hl`}~lyi~llkakfy$ c`yhaek yhevy$ yre~}y yi~llkakfy l}i+
Ma~li} g`adl~y De|kfl Ie|rekakf
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>6>6>6
Mafa}`d Iegg|kai`}aek
Vln >+2 C|dd cdlmflm r~lylkil ek }va}}l~ Aky}`k} |rm`}ly `km glyy`fly `ne|}
r~ege}aeky `km e}hl~ d`}ly} klvy
Iegg|ka}aly ek rer|d`~ yeia`dkl}ve~jakf ya}ly y|ih `y C`ilneej$
E~j|}$ Cdaij~ `km Qe|}|nl
Ekdakl Ndefy Ekdakl iek}ly}y
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>1>1>1
N~`km @gn`yy`me~ Mllraj`
R`m|jekl
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R~em|i} Megly}ai # Ak}l~k`}aek`d @a~ ]~`kyre~}
Yl~sail+ 6= megly}ai mly}ak`}aeky # 9
ak}l~k`}aek`d mly}ak`}aeky ak 9
ie|k}~aly `i~eyy @ya` # L|~erl+
Ek 9 Ylr}lgnl~ >228$ Jakfcayhl~ @a~dakly nlf`k a}y ak}l~k`}aek`d
erl~`}aeky nq iekkli}akf N`kf`de~l }eDekmek
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R~ege}aek
Lslk}y # `msl~}aylglk}yG|d}ardl }e|ih reak}y # cakl~ r~ege}aek`d
yl~saily ve~jakf ce~ }hl r~ege}aek`d `i}asa}aly+
Deq`d}q # c~lp|lk} cdql~ r~ef~`gy `~l `dyei`~~alm e|}+
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9=9=9=
R~ail
Hafhl~ akiegl f~e|r `y vldd `y }hl |rrl~gammdl id`yy n`ijf~e|km+]hl qe|}h # }hl hafh dacly}qdl ylfglk}y+Yli @$ yli N* yeiae liekegai id`yy g`akdq ak
}hl `fl f~e|r ec >
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Ak'cdafh} Lk}l~}`akglk}
Dasl ]S va}h 03 ih`kkldy va}h dasl `km lxia}akfiek}lk}
Jakfcayhl~ ~`mae va}h dasl 02 ak}l~k`}aek`d ~`maeih`kkldy
Ak cafh} lk}l~}`akglk} g`f`zakl Ha!Nda}z Jamy samle ih`kkld Jamy `i}asa}q g`f`zakl Da}dl vakfy ak `yyeia`}aek
va}h V`d}z Mayklq
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Jakfcayhl~ ak'cdafh} salv
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^liegglkmlm Ih`kfly ak AGI Y}~`}lfq
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=2=2=2
F~llk Iegg|kai`}aek
Il`yl `dd yrekye~yhar }al'|ry va}h Ce~g|d` 0 }ere~}~`q jakfcayhl~ `a~dakly ylkya}asa}q }ev`~m
lksa~ekglk} ih`kfly+
@yyeia`}aek ec Jakfcayhl~ @a~dakly va}h }hl@cce~ly}`}aek r~ef~`gy i`~~alm e|} `i~eyy }hl
ie|k}~q
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=0=0=0
@mma}aek`d Y}~`}lfaly
Mek} |yl ~l}`ad yr`il `y g`~jl}akf slhaidl Yl~sail eccl~lm ay ke} agr|dyl n|qakf Lccli} }hl r~lga|g ag`fl ec Jakfcayhl~ @a~dakly
Aki~l`yl }hl \y`fl ec ^`mae$ Vln >+2%9+2 `kme}hl~ lgl~fakf%|kiekslk}aek`d glma` ce~g`}y `y
}hl iegg|kai`}aek slhaidl
\yl Sa~`d g`~jl}akf ce~ p|aij `km vamlyr~l`m ~l`ihec r~ege}aek`d yihlgly
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=>=>=>
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