Citrix Desktop Virtualization The virtual desktop revolution is here… for everyone Damjan Mirtič; Regional Manager - South East Europe Grega Zoubek; Lead Systems Engineer - South East Europe

• Citrix Systems Inc

• Desktop virtualization • Models

• Benefits

• Considerations

• Why Citrix

• Use cases, References

• Demonstration

Agenda

$1.9B revenue in 2010

7000 employees worldwide

10,000+ partners in 100 countries

100% of Fortune 500

250,000+ customers

#1 Desktop & App virtualization

75% of internet users

80% of Public Clouds

Top 5 SaaS vendor

© 2012 Citrix | Confidential – Do Not Distribute

Can later access

apps and files

seamlessly from

any device,

anywhere

An executive

whose work is

interrupted…

© 2012 Citrix | Confidential – Do Not Distribute

High-definition video conferencing Collaborate with anyone, anywhere—face to face in HD video

© 2012 Citrix | Confidential – Do Not Distribute

Secure by design

Follow-me data fabric

1011011010 SSL 1011011010 SSL 1011011010 SSL 1011011010 SSL 1011011010 SSL 101101110 SSL 1011

Desktop & app virtualization

Easy online meetings

Secure file sharing and sync

Follow-me data services

Client virtualization

Secured enterprise access

Cloud user provisioning

Universal client

Network connectivity

Datacenter and cloud services

Traditional Windows Deployment

16-bit/32-bit

Client components

Desktop apps

Web Browser

Costly to manage and support Difficult to secure Limited in accessibility

Server component

Web apps

Custom apps

Desktop

Data Center

Centralize and host in data center Easier to install, manage and support Secure—Apps and data are protected

Application & Desktop Delivery

Application Servers

XenApp environment

Server component

Web apps

Custom apps

Data Center

Desktop

Client component

Web browser

Desktop apps

Virtualization – Why?

What do I want to achieve?

• Lowering TCO

• Centralization

• Security

• Disaster recovery

• Business enabler

• Executive mobility

• What is the Business-case?

A Better Approach: Centralize, Virtualize, Deliver on demand

• Move applications and data from individual machines to the data center

• Maintain and test in one secure place

• Deliver instantly and on-demand to any device, any where

Separate applications and operating environments

Corporate Office Branch Offices Remote Worker Mobile Worker

Contract Worker

Data Center Back-up

Data Center

• Cost of existing model

• Moves, adds, changes take days

• Application compatibility

• New OS migration

• Constant HW refresh with limited gains

• Limited workplace flexibility

• Executive mobility

• Security restricts mobility and devices

• Cloud

Life Was Simple in the PC Era

Corporate Apps & Storage

Corporate PC

Now the Cloud

Era is Here

3 Devices per employee

50% Employees work in multiple locations

200% Growth in SaaS and mobile app

usage by 2015

82% Of Fortune 500s use unmanaged

cloud storage

Corporate Apps

& Storage

Corporate PC

BYO Phone

SaaS Apps

Mobile Apps

Data BYO Tablet

Would you rather manage devices or apps/data?

Source: Citrix Enterprise Mobility Survey

8%

49% 43% Apps/Data Devices

&

Apps/Data

Devices

8%

Devices

Cloud Container

Desktop Mobile

Web/SaaS Data

Access Based on Device, Location, Network Control of Apps & Data Based on Role

Mobile Container

Policy

Identity

Corp Data

Enterprise Mobility for All Apps, Data & Devices

Unified Storefront

Unified Storefront

Unified Storefront essentials

Any device, personal or business

Self-service app store

Follow-me apps and data

Single sign-on

Automated provisioning/de-provisioning

Secure access with contextual controls

Citrix NetScaler

Citrix Branch Repeater

Citrix Receiver

Ensuring Desktop Virtualization Success Building the right network infrastructure

Service Delivery Network

Access Gateway

Performance Security Availability

Huge interest in Desktop Virtualization: 2 major concerns remain: Licensing & TCO

Source: Goldman Sachs IT Spending Survey, January 2010.

55% of respondents believe TCO is hindering desktop virtualization adoption

63% of respondents believe MS VECD/VDA is hindering desktop virtualization adoption

Expense of Microsoft software licensing policy

TCO story is still in question

User experience concerns

Management software for virtual desktops not mature

High upfront data center build out costs

Traditional desktop model is good enough

63%

55%

50%

42%

36%

21%

The last mile to the user Support Monitoring Brokering

Secure Remote Access

WAN Optimization

Apps

User Settings

OS

App Delivery

Desktop Provisioning

Virtual Desktop Hosting Infrastructure

Virtual Desktop Users Access Devices

User Profiles

client server

Leadership in Desktop Virtualization space EdgeSight performance

monitoring Desktop Delivery Controller

Apps

User Settings

OS

XenApp

Provisioning Services

XenServer

Virtual Desktop Desktop Appliances

Profile Management

Desktop Receiver

Virtual Desktop

Agent Access Gateway Branch Repeater

(Hyper-V, VMware, Blades)

Desktop Director

Will desktop virtualization really fit

every user?

Cost? Scalability?

User Experience?

• university lab • training center

• finance • operations • marketing • administration

• offshore workers • outsourcing • contractors • branch offices • teleworkers

• sales • executives • field service

• factory worker retail clerk

• bank teller • credit card call center

Temporary Users Knowledge Workers External Contractors Road Warriors Task Workers

Understanding FlexCast

Hosted Shared Hosted VDI Streamed VHD Local VM Apps

• Secure • Best TCO • Terminal Services

• Secure • Personal • VMs or Blades

• Secure • Runs Locally • Provisioning

Services

• Secure • Mobile • Synchronization

Services • Offline

• Secure • Single instance

App Management

WinFrame

MetaFrame

MetaFrame XP

Presentation Server

XenApp

20 Year History

Applications

• Centralized Application Management

• Centralized Application Delivery

• Self service apps 24 x 7

• Granular access control

• Secure by design

• User Experience

• XenApp - The de-facto standard in on-demand app delivery

Innovative and flexible options for app delivery

Offline availability

Local apps use application streaming to deliver the

application into an isolated environment on the users PC to eliminate application conflicts

and provide users with a seamless experience even when

offline. Fat clients required.

Streamed VM Hosted

Reduces validation cycles, faster time to market

VM hosted are isolated and stored on a virtual desktop,

virtual machine or blade PC to ensure virtually 100% app

compatibility, reduced validation cycles and a faster time to market – even with

“problem” apps

Server Hosted

Best user density and scalability

Server hosted apps are centrally stored on the server and continue to provide the

lowest TCO, the highest level of security and access on any

device even across low bandwidth connections

Hosted virtual desktops, VMs or blade PCs

Deliver apps to any device - including virtual desktops

Users Apps

Citrix XenApp Windows Application Delivery System

Delivers all Windows applications, client/server and desktop, to office and mobile users

• Performance – 2X and more for difficult networks

• Cost – reduces operating costs 30 – 50%

• Agility – one copy of your applications

• Enhanced Security

• Best user experience on LAN and WAN

• Available from Any Device

1,000,000 Servers • 100 Million Users • 99% Fortune 500

Understanding FlexCast

Hosted Shared Hosted VDI Streamed VHD Local VM Apps

• Secure • Best TCO • Terminal Services

• Secure • Personal • VMs or Blades

• Secure • Runs Locally • Provisioning

Services

• Secure • Mobile • Synchronization

Services • Offline

• Secure • Single instance

App Management

1 User pro Blade PC

VM VM VM VM

1 User/VM 50-60 VMs pro Server

W2

K8

W2

K8

W2

K8

Hypervisor

40 Users/VM 500 Users pro Server

VM VM VM VM

W2

K8

Hypervisor

Blade Blade Blade Blade

Blade rack

Apps

User Profile

OS

Windows Server 2008 R2: Desktop Centralization Choices

Windows Server 2008 R2 Session Virtualization Windows 7 Desktop or Virtual Desktop (VDI)

Operating System One

Operating System Two

Server Hosted Desktop Virtualization (VDI)

• Moving a client OS to datancenter • Good for power users, knowledge

workers requiring personalization • Windows 7 or XP – licensing (SA or

VDA) • Useful for Apps not supported on

server OS or RDS/TS • TCO depedent on standardization

(storage) and OS. • 50 users per single server.

Desktop Virtualization comparison Session Virtualization • Built on the Microsoft Terminal Services

(Remote Desktop Services) platform • Users share one configuration of a

Windows Server desktop via independent sessions

• Look and feel of Windows 7 • RDS CAL Licensing / Perpetual • Strong IT control over the configuration,

and personalization is minimized or disallowed

• Model is attractive due to the maturity of the technology, its massive scalability and low TCO - up to 500 users could share a single server.

Any device, Anywhere with Receiver™

Thin & Diskless PCs PCs & Macs Tablets Smartphones

•Leverage the latest devices with a universal client •Enable end-user flexibility, choice and productivity •Secure application data with XenVault™ •Simple, fast, self-service installation and auto-updates

http://www.chicagonow.com/blogs/chicago-techy/samsung-galaxy-tab.jpg

Performance, QoS, Bandwidth

• Enhanced QoS

• Multi Stream ICA

• multiple TCP & optional UDP connection

• 4 classes of service prioritized independently from each other

• WAN acceleration

Which devices Citrix recommends? Citrix Ready is a verification program for partners to demonstrate interoperability between their products and Citrix products.

The Thin Client category of Citrix Ready allows partners the option to test their devices to achieve basic Citrix Ready status or the more stringent HDX Ready status

http://www.citrix.com/site/resources/dynamic/salesDocs/Citrix_ClientFeatureMatrix.pdf

Which devices Citrix recommends?

HDX SoC

• highly flexible HDX Ready SoC reference architecture

• based on industry standards

• leverages off-the-shelf components

• powerful, hardware-assisted HDX optimizations

• initiative to dramatically reduce the cost of high-definition zero clients, ultimately breaking the sub-$100 price point.

Why Citrix?

• Where does Citrix fit?

• Microsoft

• VMWare

• ...

Microsoft RDS / Citrix XenApp

VMWare

• VDI

• Applications

• WAN • Performance

• QoS

• Security

• Vendor lock-in

• Cost (TCO)

• Any device, any where

Provisioning a new hire Setting up an employee app store

Self-service access

On-the-go Follow-me apps & data

SmartAccess Controls

Employee status change App & data wipe

License management

Provisioning a New Hire

Adds employee to Active Directory

Automatically assigns new hire to sales role

Role-based apps

For IT

Provisioning a New Hire

For the end user

Logs into Receiver

Sees unified app store with easy self-service

Subscribes to apps

Enterprise cloud storage immediately available

On-the-go Follow-me apps and data on any device

SmartAccess context-aware controls

Access Your Apps, Data, and Desktops

From Any Device

User authorization required

Mobile device access

Allow local storage

Offline access allowed

Restrict document sharing

Printing allowed

Edit data

SmartAccess

Policy Controls

Account disabled

App accounts & data access

instantly wiped

3rd party SaaS app licenses

instantly re-claimed for

replacement

Employee Status Change

How to get started? The proven expertise and practical guidance needed for success

Assess Design Deploy

Assess your unified

storefront requirements:

• Apps to deliver?

• Devices used to access?

• Ability to share and sync

enterprise data?

• Security requirements?

Architect your unified

storefront to easily extend

your existing Citrix

infrastructure to securely

deliver all apps and data to

any device without

disrupting your users.

Start by adopting your

unified storefront to deliver

existing virtual desktops and

apps, then easily extend it

when the time is right to

include web apps, SaaS

apps, native mobile apps

and enterprise data.