Kiosk Proposals• Hot dog

o Self-op

• Kilwin’so Branded

• Bento Boxeso Healthful options

Hot Dog Cart

Location• The hotdog cart

will be located outside the Disney Pavilion.

• This location was chosen based on foot traffic and nature of the unit.

Cart Body :18 Gauge Stainless SteelCart dimensions: 40”w x 48”l x 24”hSinks: 3 sinks standard, extra can be addedCooler Storage Insulated top entry ice box for up to 98 sodasSteamers 5 steamers pans 1/3 size x 6Fresh Water Tank 5 gallonsWaste Water Tank 7 gallons

Carts

Willy Dog Hot Dog Cart

Pricing• Applegate - All beef

hotdog $2.99

• Applegate chicken or turkey hotdog $2.99

• Vegetarian hot dog –Yves Meatless Hot Dogs $2.99

Pricing JustificationFive guys & BurgerFi charge $3.69 for cheapest hot dog includes toppings, not including chips or drink

Creative Marketing Ideas

• Combo Special: 1 hot dog with 2 toppings,1 side, 1 Medium drink $5.00

• Promotions:o Meatless Monday: Vegetarian Chili Dogo Taco Tuesday: Hot dog dressed with taco

toppingso Wacky Wednesday: Design your owno Thriller Thursday: Jalapeño and Cheeseo Fruity Friday: Seasonal Fruit Relish

Condiments• Ketchup• Chili• Vegetarian Chili

Sauerkraut• Yellow Mustard• Specialty Mustards• Relish• Cheese• Jalapeño’s

.

• Guacamole• Tomatoes• Lettuce• Cucumbers• Coleslaw• Raw Onions• Sautéed

Onions• Turkey Bacon

Whole sale costs• Applegate beef hot dog

o $ 48/for case of 12 - $0.40 per hotdog

o 12 packages in each case -10 dogs in each package

• Applegate Turkey or chickeno $ 48/for case of 12 - $0.40 per

hotdogo 12 packages in each case -10 dogs

in each package• Yves Veggie Cuisine The Good Dog

o $58.75 /for case of 12 - $ 0.50o 12 packages in each case -10 dogs

in each package• Buns• Condiments

o Varies

First Year BudgetInitial start-up Expenses

Equipment $3,499

Supplies $1,000

Marketing $1,000

Salary Expenses $20,000

+20% added costs $5,000

Total Expenses $30,499

Profit• For Example

o 100 hotdog meals / day for $5.00• $500 / day

o 240 working days / year• $120,000 / year

• Annual overhead expense is estimated to be 34%

• Profit would be $79,200

Location in the hospital• Cart will be located outside the Welch Cafeteria.

Location was chosen due to its proximity to the Kings street parking garage and because it is centrally located in the hospital.

• This area sees a lot of foot traffic daily and it is easy access for customers. It is also located on the opposite side of “Market Place” which sells chocolates so there is no immediate competition.

Kilwin’s Display Options

Pricing• 9 piece box of assorted

truffles $14.50

• 12 piece box of assorted caramels $14.99

• Chocolate bars $4.99

• Fudge $8.99 (½ lb)

• Caramel Apple $ 5.49 each

Creative Marketing Ideas• Special baskets

Get Well Soon!

Possible Products Offered• Fudge• Caramel Covered Apples• Chocolate Truffles

Costs• Franchisee fee $40,000• 5 % royalties on gross sales• 1% national fund contribution (minimum net worth $500,000 for new investor)• Hospital will not make a profit if it buys a

franchise

• Would be most profitable to have local Kilwin’s franchisee rent a space from the hospital and set up their own cart

Bento Boxes

Location• By the Main Entrance to the left of

the Information Desk Above Lakeside Café

• Lakeside could prepare the Bento Boxes daily

Bento Box• Fruit• Vegetable• Protein• Grain• Dairy/Non-

dairy

Bento Box Examples• Fruits:

o Grapeso Apple sliceso Kiwi sliceso Orange sections

• Veggies:o Carrot stickso Celery stickso Salado Avocado

• Proteins:o Chicken salado Hummus dipo Cheese stickso Nutso Hard Boiled egg

• Grains:o Pasta saladso Pita

*Can easily be tailored to be vegan, vegetarian or H100. The options are endless!

Product Type• Bento Boxes are becoming a popular quick meal

choice. People are making them at home and purchasing.

Display Example• $1750• Refrigerated• On Wheels• Display Lights• Attendant will

retrieve the bento boxes for the customer

Pricing• Pricing• Bento box pricing $4.99-6.99• A box with more protein will be at the higher price

point

Price Justification• Pricing justification• Starbucks bistro boxes sell for $4.95 - 6.95

Start up costsInitial start-up Expenses

Equipment $2,350

Supplies $1,500

Marketing $1,000

Salary Expenses $20,000

+20% added costs $4,970

Total Expenses $39,820

Profit• For Example

o 40 bento boxes sold /day at $6.99 = $280.00o 240 working days x 280 = $67200o 67200 – 30 % expense = 67200- 20160=

47040 profit