8/13/2019 kiranastore-130322104558-phpapp02

1/28

Group MembersRitwik Sharma(90)

Karan Sharma(87)

Rahul Sheth(91)

Prabhakar Yadav (118)

Rohit Pawar(66)

DeepakVasu(113)

12/16/2013 1

8/13/2019 kiranastore-130322104558-phpapp02

2/28

It is not easy to compete with kirana

stores: Rajiv Lal (Senior Professor of Retailing at

Harvard Business School )

12/16/2013 2

8/13/2019 kiranastore-130322104558-phpapp02

3/28

Product In Kilogram Sack Amount

Sugar 100 4 Rs 40/-

Wheat 30 10 Rs 26-32/-

Dal 30 4 Rs 75-80/-

Rice 50 20 Rs 36-56/-

Kerosene 4000 liters Rs 15-20/-

12/16/2013 3

8/13/2019 kiranastore-130322104558-phpapp02

4/28

PRODUCT AMOUNT(INRS)

PRODUCT AMOUNT(INRS)

Beverage 10-70/- Health and care

product.

10-115/-

Stationeries 2-35/- Chocolates. 01-120/-

Cigarette 6-120/-

12/16/2013 4

8/13/2019 kiranastore-130322104558-phpapp02

5/28

License required:--Gumasta(shop and establishment)

-Food and health license

Area-400 sq,ft/- Jogeshwari (East)

300 sq ft/- Storage room Why This Place

Average sale- Rs 20000/- to Rs 25000/-

Rs 25000/- to Rs 30000/-

Profit margin- 10-15%. Customers-100-150 per day.

Rent-25000/- per month.

12/16/2013 5

8/13/2019 kiranastore-130322104558-phpapp02

6/28

Labor-2*250/- per day Labor Source:Local citizen

Capital requirement:

Competition: High

Competition manage:1) home delivery 2) Free 1Kg Sugar

3) Credit Facility

Seasonality effect: Minor

Transportation and storage : Inventory management:

Ease of entry:

12/16/2013 6

8/13/2019 kiranastore-130322104558-phpapp02

7/28

Study the market. Develop a business plan.

Obtain a loan.

Document your general store business structure.

Apply for a business license. Lease a strategically located storefront.

Visit other regional general stores in your city,town or region.

Order your general store's wholesalemerchandise.

Hire friendly store employees.

12/16/2013 7

8/13/2019 kiranastore-130322104558-phpapp02

8/28

By sellingnarrow product

Penny candy to

Largeconsumable

product

12/16/2013 8

8/13/2019 kiranastore-130322104558-phpapp02

9/28

Our Strategy in opening a

General Store12/16/2013 9

8/13/2019 kiranastore-130322104558-phpapp02

10/28

Where two streets meet.

Strategically located to take advantage of the

traffic .

Centre of the neighbourhood. Location costs.

Competition and neighbours.

12/16/2013 10

8/13/2019 kiranastore-130322104558-phpapp02

11/28

Place

Jogeshwari East(poonam nagar)

Ownership- On Rent

Area 800 Sq Ft /-

200 Sq Ft /- Ware houseRent Rs 35000/-

Reason- Newly Developed Residential

12/16/2013 11

8/13/2019 kiranastore-130322104558-phpapp02

12/28

12/16/2013 12

beverage

IceCream

ENTRY &EXIT

8/13/2019 kiranastore-130322104558-phpapp02

13/28

Selling loose items under Lakshmi store brand.

Staple food.

Dairy product.

Beverages.

Health and care product.

Stationeries.

Chocolates.

Snacks. Dry fruits

Pickles and Spices.......ETC.

12/16/2013 13

8/13/2019 kiranastore-130322104558-phpapp02

14/28

Investment- Rs 30,00,000

Patners- Six Patners =Rs 20,00,000 +

Investors = Rs 10,00,000 Or

Bank= Rs 10,00,000 @ 13.5%Calculation: Loan for a year

Interest-Rs 135000/-

12/16/2013 14

8/13/2019 kiranastore-130322104558-phpapp02

15/28

Store- on Rent

Shop Design- Full Furnished (Rs 3,50,000)

Wooden =125 per cubic

glass= 750 sq.ftloose tool= Rs 50000/-

A.C= Rs 40000/- 1.5ton

(OGenRal)

Area- 800 sq,ft/- + 200 sq.ft warehouse Per day income- Expected Rs 30000/-

12/16/2013 15

8/13/2019 kiranastore-130322104558-phpapp02

16/28

12/16/2013 16

8/13/2019 kiranastore-130322104558-phpapp02

17/28

TAN (Tax Collection & Deduction AccountNumber)-(Rs.999)

VAT/ CST Registration(Rs.7,499)

Shops & Establishment License or Gumasta

license ( Rs.3,999) PAN card (Rs 499)

12/16/2013 17

8/13/2019 kiranastore-130322104558-phpapp02

18/28

12/16/2013 18

8/13/2019 kiranastore-130322104558-phpapp02

19/28

Supplier Capacity and Reliability.

Credit terms.

Proximity and Distance.

Competitive Pricing.

Exchange Default product.

After Sales Support.

Up to date Product Range.

Lower waiting times - systems efficiency.

12/16/2013 19

8/13/2019 kiranastore-130322104558-phpapp02

20/28

Agencies

HUL (3)

Chocolates

Personal Care Home Care

Food & Drink

12/16/2013 20

8/13/2019 kiranastore-130322104558-phpapp02

21/28

Quality

Fair price

Credit Facility

Free home deliveryUpdate product (no expiry product)

Free gift on bill amount starting from Rs

500/-

12/16/2013 21

8/13/2019 kiranastore-130322104558-phpapp02

22/28

12/16/2013 22

8/13/2019 kiranastore-130322104558-phpapp02

23/28

12/16/2013 23

8/13/2019 kiranastore-130322104558-phpapp02

24/28

StrengthsBargain

Easy Access

Quick Delivery

Quality Food Grains

WeaknessPrivate Labels

Pricing

Economy of scale

OpportunitiesExpand as an organized

supermarkets25 stores in Delhi under thebanner of Provision Mart are

joining hands to combine

monthly buying BombayBazar &

EfoodMart

ThreatsSuper markets & Hyper marketswith 2-5 Kms of Radius

Foreign player like Walmart

whose operations are too strong

8/13/2019 kiranastore-130322104558-phpapp02

25/28

Target Customer

Revenue expectation

Profit margin

0

2

4

6

Category

1

Category

2

Category

3

Category

4

Financial

Series 1 Series 2 Series 3

12/16/2013 25

8/13/2019 kiranastore-130322104558-phpapp02

26/28

Turnover Sales) Expense1) Employees salaries

2) Furniture & fixtures

3) Rent4) Electricity

5) Transportation vehicle

6) Online portal & e-billing

7) Other miscellaneous exps

Profit margin(13%) Break even point

1,10,00,000 Rs approx

15,00,000 Rs 2years

12/16/2013 26

8/13/2019 kiranastore-130322104558-phpapp02

27/28

Normal Store

1. Mess

2. Lazy labor

3. No proper homedelivery

4. Less managed

5. Out of stock

Lakshmi Store

1. Organized

2. Active labor

3. On time delivery4. Well managed

5. Inventory well

manage

12/16/2013 27

8/13/2019 kiranastore-130322104558-phpapp02

28/28

12/16/2013 28