kiss: social media strategy for entrepreneurs.

with limited resources, how should entrepreneurs engage in this time consuming but very much needed marketing strategy?

kiss: keep it short & sweet

by Sarah Chong, writer of Penn Olson

1. you need a blog.Because...

‣ Each blog post will reveal on a more intimate level what

your business is to your customers

‣ It helps you deliver news more informally

‣ Whenever you write something helpful, it builds your online

credentials

‣ It provides you with a channel to communicate with the

rest of the world

‣ It helps you build your online presence

by Sarah Chong, writer of Penn Olson

What should you write?

‣ Content should be relevant to your company or product

‣ Sharing company happenings and gossips :)

- Portray a fun image

- Everyone like to work with someone fun

‣ News that your target consumers are interested

‣ Remember that the content you write must add-value to the

web community

1. you need a blog.

by Sarah Chong, writer of Penn Olson

A blog post can be as short as this:

By

1. you need a blog.

by Sarah Chong, writer of Penn Olson

Blog + Company Website

‣ Recommended to host blog under company website

‣ Drives traffic

‣ Improve search engine visibility

Note: No one is a born blogger and you’ll bound to make mistakes along the way. Like how you build your business, a blog takes time to show its effectiveness.

1. you need a blog.

by Sarah Chong, writer of Penn Olson

‣ Don’t listen to the hype. Use what your current and potential

consumers are using

‣ Pick the media suitable for your business

‣ Check based on geographic, age and gender via Facebook social

statistic. (We have a post on it.)

‣ For Twitter, make use of the real time search engine and observe

what’s being tweeted

‣ You should be able to assess if there is a market and also check for

competitors on Twitter

Note: There are other social media sites out there preferred by different users in different geographical

locations. Don’t limit your considerations to Facebook and Twitter.

2. fb, twitter or both.

by Sarah Chong, writer of Penn Olson

‣ Creating a video requires experience and intense planning

‣ But if you’re confident to create a good one, the rewards are

unlimited

‣ Don’t forget to upload them to YouTube!

‣ It makes your video easily embeddable everywhere and also

helps expose it to thousands of YouTubers

‣ Catch this simple example created by a learning center business,

featuring a hamburger eating competition for kids.

3. should i create videos.

by Sarah Chong, writer of Penn Olson

Why bookmark?

Bookmarking your posts to the above sites helps expose your blog to a wider

audience. What’s more, these people are ready to give you their honest opinions.

(Digg it if it is good and bury it if it is bad!)

You can find out more about social bookmarking here.

‣ Share them with the world through social bookmarking! Here are some sites to

start with:

- Digg

- Delicious

- StumbleUpon

- Reddit

- Twine

4. bookmark your post.

by Sarah Chong, writer of Penn Olson

‣ It is important to utilize web analytics to track your website performance

‣ It informs you of your audience’s favorite posts and gives you hints to areas that

need improvement.

‣ You can also see where your traffic is coming from, which is essential to

measure each social media effectiveness.

5. measure & improve.

by Sarah Chong, writer of Penn Olson

blog: Speak to the rest of the world. Regular short posts with visuals are cool

enough. Related news articles about your industry will add value to your

readers. Add in your own insights and views if possible for originality.

twitter: Random babbling helps to make you more approachable. Don’t

act like a robot. Humanize your brand and socialize with your followers (5 tweets

is the rough limit for official updates only).

by Sarah Chong, writer of Penn Olson

6. summary.

facebook: Unlike Twitter, babbling via a Facebook page seems

inappropriate. Let it be professionally casual. But then again, it is your call to

create the brand persona that your customers are attracted to.

youtube: Create a video only when you have the time. Embedding other

people’s videos seems to be a more efficient choice.

social bookmarking: Submit your content only if you think it is

worthy.

by Sarah Chong, writer of Penn Olson

6. summary.

6. summary.

by Sarah Chong, writer of Penn Olson

end.Catch the full post here

by Sarah Chong, writer of Penn Olson