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Kit 1 2 20 - Dynamic Export

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2021 Media Kit
Transcript

20

21 M

ed

ia K

it

www.dynamicexport.com.au All rights reserved

2

Who we are

• Dynamic Export is a leading news and information hub for Australia’s 45,000+ exporters.

• Our fortnightly national newsletter and website provide vital information to assist Australian exporters in growing their business internationally.

• Australian exporters are kept informed with the latest local and global news, features and market trends.

• Most importantly, Dynamic Export supports and promotes Australian goods and services to the world.

• Through Dynamic Export Australian exporters can gain instant access to

Australian product suppliers and export products and services.

• As well as providing the latest news and information, Dynamic Export is a trusted online marketplace where exporters and suppliers can promote products and services with full confidence.

www.dynamicexport.com.au All rights reserved

3

Why advertise

Our website has been designed to provide maximum exposure for Australian companies internationally.

By choosing to advertise with us you will:

• Lift your company profile

• Promote your products and services to a global audience

• Reach your target market

• Generate more sales leads

• Get measurable results

And as well as promoting your products and services, Dynamic Export helps to build your brand online.

We help you stay ahead of your competition.

Dynamic Export uses the latest technology to create client awareness and create new leads.

www.dynamicexport.com.au All rights reserved

4

Online Media 7,855 Unique visitors monthly 10,565 Page impressions monthly 8,300 + Newsletter subscribers

2,120 + followers 3,680 + articles

www.dynamicexport.com.au All rights reserved

5

User profile

Who reads Dynamic Export?

• Our readers are exporters, suppliers to exporters and those interested in expanding their business outside Australia.

• They read our newsletter and visit our website to get vital exporting information, news and product information.

• The bulk of our readers are in the 30-65 year age group. They represent a major cross-section from the following export sectors:

• Agribusiness

• Arts & recreation

• Building & construction

• Business, finance & insurance

• Consumer goods

• Defense & security

• Education & training

• Environment & energy

• Food & beverage

• Government

• Health, biotechnology & well-being

• IT

• Manufacturing/mining

• Pharmaceuticals/packaging

• Tourism & hospitality

• Transport

www.dynamicexport.com.au All rights reserved

6

Reaching your target market

• The Dynamic Export website is a one-stop shop for the export community.

• Our content is relevant to exporters, professionals and suppliers.

• And quality content means quality traffic.

• Through the Dynamic Export website, e-magazine and e-newsletters your products and services can be assured of maximum media exposure.

• Our in-house creative team will work with you to design an innovative and effective advertising campaign

www.dynamicexport.com.au All rights reserved

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2021 Features list

March-April

Focus on China

Food & Beverage (Meat, dairy, seafood, wine & beer, bakery, vegetables,

flour & cereals, food packaging)

Finance (Fintech, banking, e-commerce, insurance, risk management,

taxation)

May-June

Focus on Middle East

Professional Services (Business management, franchising, best practice, IT,

human resources, public sector, e-commerce, strategic planning & business

process)

Foreign Exchange

Freight & shipping services

www.dynamicexport.com.au All rights reserved

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July-August

Focus on UK & Europe

Finance (Fintech, banking, e-commerce, insurance, risk management,

taxation)

Australian Made

September-October

Focus on the Americas (US, South America & Latin America)

Consumer Goods (Clothing & fashion, cosmetics & toiletries, jewellery)

Foreign Exchange

Technology

www.dynamicexport.com.au All rights reserved

9

November-December

Focus on Asia

State and National Export Awards

Export services (Accounting, consultants, graphic design, recruitment,

translation, virtual offices)

Freight & shipping services

Travel (Accommodation, airlines, travel accessories, gifts)

www.dynamicexport.com.au All rights reserved

10

Advertising solutions

Dynamic Export offers a variety of advertising options to suit exporters and suppliers, big or small. We offer different advertising packages to provide you with maximum online exposure to your target market. And you can update your company listing free of charge at any time

Feature/Package Free Standard Premium

Contact Name

Contact Number

Business Name

Business Address

Email Address

Website Address

Description of Business

No. Categories allowed 1 10 ALL

Photo or logo on listing

Video (YouTube URL)

E-newsletter (3 editorials per year)

www.dynamicexport.com.au All rights reserved

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Online Banner advertising Dynamic Export offers a number of attractive options for advertisers. Banner ads and

sponsorships are highly effective in generating awareness and response.

A wide variety of banner and sponsorship positions are available:

Banners can be booked for periods of 1,3,6,12 months.

Banners are available in the following sizes:

A Top Medium Rectangle 300px (w) x 250px (d) B Mid Medium Rectangle 300px (w) x 250px (d) C/D Half Medium Rectangle 300px (w) x 125px (d) E/F Lower Medium Rectangle 300px (w) x 250px (d) G Bottom leaderboard 728px (w) x 90px (d)

Advertising is booked from the 1st of every month. If there is space available in the

current month, the Directors of Dynamic Export will authorize advertising.

The due date for supplying advertising material is 7 days prior to your ad being placed on

the 1st of each month. If your ad is booked within 7 days of the end of the month,

advertising material is due within 24 hours of the booking being made.

If we do not receive the advertising material by the due date, your booking will be

released for the space to be resold.

If the advertising materials you supply by the due date do not comply with our

requirements and specifications to enable its inclusion on our website, we may not be

able to include the ad and your booking will be released for the space to be resold.

www.dynamicexport.com.au All rights reserved

12

Online Rate Card 2021

All prices are GST inclusive

* E-Newsletters are sent out fortnightly. The rates are for 1 e-newsletter only. If you are planning to advertise in more than one newsletter, please contact us for rates.

* Please contact us if you wish to discuss sponsorship.

1 month 3 months 6 months 12 months

PACKAGES

Standard Package $330 $660

Premium Package $495 $880

Additional category $99

Top 5 Directory Listing $330 $891 $1584 $2772

BANNERS

10% discount

20% discount

30% discount

A Home Page - Top Med Rec $1540 $4158 $7392 $12,936

B Home Page - Mid Med Rec $1320 $3564 $6336 $11,088

C/D Home Page - Half Med Rec $990 $2673 $4752 $8316

E/F Home Page - Lower Med Rec $1265 $3410 $6072 $11,026

G Home Page – Bottom Leaderboard $1210 $3267 $5808 $10,164

Category – Top Med Rec $990 $2673 $4752 $8316

Category – Mid Med Rec $825 $2227 $3960 $6930

Category – Lower Med Rec $770 $2079 $3696 $6468

Category – Bottom Leaderboard $660 $1782 $3168 $5544

NEWSLETTERS *

Leaderboard $495

Left bottom Med Rec $440

Right bottom Med Rec $440

www.dynamicexport.com.au All rights reserved

13

Magazine Rate

FULL COLOUR CASUAL X 2 X 4 X 5

DOUBLE-PAGE SPREAD $3,300 $3366 $2640 $2310 FULL PAGE

$1980 $1782 $1584 $1782

HALF PAGE - VERTICAL

$1320 $1188 $1056 $924

HALF PAGE - HORIZONTAL

$1320 $1188 $1056 $924

QUARTER PAGE-VERTICAL $770 $693 $616 $539

QUARTER PAGE- HORIZONTAL $770 $693 $616 $539

1/8 STRIP $495 $440 $396 $341

N.B. rates are per issue and include GST

Material deadlines

Issue Material Deadline Online

Mar/Apr 2021 14 February 2020 N/A

May/June 2021 20 April 2020 N/A

Jul/Aug 2021 22 June 2020 N/A

Sep/Oct 2021 24 August 2020 N/A

Nov/Dec 2021 26 October 2020 09 November 2021

Dynamic Export publishes an e-magazine

five times a year.

The bi-monthly publication Is distributed

to 8,000 + subscribers.

Issues include: Mar/Apr May/June July/August September/October November/December

Sponsorship opportunities are available on request.

www.dynamicexport.com.au All rights reserved

14

Technical specifications

All files to be sent as a high resolution

(300dpi) PDF file in CMYK format with

no spot colours.

Delivery Details:

Please email [email protected]

DOUBLE PAGE SPREAD

WITH BLEED: 426mm (w) x 303mm (h)

FINISHED SIZE: 420mm (w) x 297mm(h)

FULL PAGE AD

WITH BLEED: 216mm (w) x 303mm (h)

FINISHED SIZE: 210mm (w) x 297mm(h)

HALF PAGE AD

HORIZONTAL 180mm (w) x 130mm (h)

VERTICAL 88mm (w) x 270mm (h)

QUARTER PAGE AD

HORIZONTAL 180mm (w) x 65mm (h)

VERTICAL 88mm (w) x 130mm (h)

1/8 PAGE STRIP AD 180mm (w) x 40mm (h)

www.dynamicexport.com.au All rights reserved

15

Subscription Packages*

CHOOSE YOUR PLAN GOLD SILVER

BI-MONTHLY E-MAGAZINE

1 Full page ad in each edition with complimentary editorial

1/2-page ad in 2 editions with complimentary editorial

ONLINE

Full company listing for 12 months 1 home page banner for 12 months 2 category banners for 12 months

Full company listing for 6 months 1 home page banner for 6 months 1 category banner for 6 months

FORTNIGHTLY NEWSLETTER

2 banners per month 4 editorials per year

1 banner per month 1 editorial per month

EDM

2

n/a

SOCIAL MEDIA

Regular posts on Dynamic Export social media network

Regular posts on Dynamic Export social media network

PRICE

$3300 per year

$1710 for 6 months

www.dynamicexport.com.au All rights reserved

16

Email blast

• Reach your target market with an Electronic Digital Mailout (EDM) campaign.

• Dynamic Export can distribute your media releases, latest product news, upcoming events, special offers and promotions to an audience of more than 5,000 registered subscribers.

• A fee of $1500 +GST applies per e-mail blast.

www.dynamicexport.com.au All rights reserved

17

Kick-start your campaign now

For all advertising enquiries: Contact Julie Fletcher Sales Manager Dynamic Export Pty Ltd e: [email protected] p: 0414 290488


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