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K+J Booth Overview | Brilliant Baby Products

Date post: 18-Dec-2014
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Description:
Brilliant Baby Products' overview of booth and service offerings for the 2014 Kind + Jugend Show in Germany.
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Kind + Jugend Group Booth 2014 Please note that the pictures shown here are from the 2013 show. Brilliant Products 2014 booth is twice the size. Page 1 of 4
Transcript
Page 1: K+J Booth Overview | Brilliant Baby Products

Kind + Jugend Group Booth 2014

Please note that the pictures shown here are from the 2013 show. Brilliant Products 2014 booth is twice the size.

Page 1 of 4

Page 2: K+J Booth Overview | Brilliant Baby Products

Individual Space

Please note that the pictures shown here are from the 2013 show. Brilliant Products 2014 booth is twice the size.

Page 3: K+J Booth Overview | Brilliant Baby Products

Brilliant Baby Products Group Booth Overview

26.24 Feet

32.8 Feet

Page 2 of 4

Premium location in USA Pavilion next to top brandsPre-Set up meetings with retailers and distributorsBuyers / Distributors who walk into booth for one product will be shown allAll leads / contacts generated at show for all products are given to all booth participants860.8 Sq. Feet of overall booth spaceIndividual space: 6.5 Feet X 10 Feet X 4 Feet Deep4 tables / sitting area for focused meetingsBeverage areaAll booth design, banner printing, brochure printing, set up and take down includedYour booth manned by Brilliant Baby Products Sales Reps. You do not need to attend the show but are welcome to.

Each rectangular area outlined in red denotes a separate section.

What's Included:

Page 4: K+J Booth Overview | Brilliant Baby Products

Brilliant Baby Products Booth Location: Hall 11.2 USA Pavillion

Brilliant Baby Products

Munchkin, Medela &

Nuby

Angelcare & Bumbo

Lanisnoh

Baby Breeza

Page 3 of 4

Page 5: K+J Booth Overview | Brilliant Baby Products

Joe Marcucci brings 20+ years of experience in international marketing, sales and management to the

Brilliant Baby Products’ team. In addition to having a Master’s Degree in International Marketing and

Management, he speaks fluent French and Italian, as well as, conversational German and Spanish.

The early years of Mr. Marcucci’s career were spent in the environmental safety sector working for both

Canadian and British companies. He then transitioned to consumer products, specifically in the baby

and infant sector, which is where he has spent the past ten years of his career. His key skills are

strategic planning, distribution network creation and management. He has a strong understanding of

international markets and how economic, social and regional factors, as well as, unique consumer needs

and desires influence consumer buying habits.

Mr. Marcucci recognizes that country market conditions, norms and standards have a significant

influence on what products and services will be successful in a given market. He understands that

ensuring that a product or service is suited for the targeted market is critical to its success. This includes

the product itself and its packaging. Mr. Marcucci believes strongly that strategic marketing precedes

sales and is a continuous activity even as sales grow. His marketing strategies include all the activities

and actions to ensure the product is fit for market, as well as, building the desire, need and want by

consumers for the product or service in question.

Just as Coca Cola is NOT the same all around the world, despite being an international brand, Mr.

Marcucci possesses the experience and knowledge to help your brand and product transfer from the US

to the rest of the world.

Page 4 of 4

Brilliant Baby Products Group Booth Lead ByJoe Marcucci, VP of Sales


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