Krispy Kreme has been cooking in the Kitchen since 1937. The mission is to reposition Krispy Kreme as a fun tasty brand., but not forgetting the history that brought about greatness. I will execute this through a magazine ads, social

media, and interactive advertising.

Magazine Ads

Shhhh...Don’t Tell Anyone

My Secret Recipe...Because I know where you live..

Be afraid be veryafraid...

The Kreme Team.

Meet MaggieTough, fearless,

creative, independent.

Don’t take no for an answer.

Magazine ads Cont

Hey honey, how about donuts for

desert?NO! not that kind of donut.. Such a

turn off.....

The Kreme Team.

Meet Laura

Beautiful.. In her day,..

Charming, Zealous, Loving.

Loves a man with money..

Instagram Krispy Kreme will hold a “Dress Up Your Krispy Kreme Contest.” The theme of the contest is

Christmas, the contestants will dress their Krispy Kreme donut and send a picture of their donut to

Instagram whoever wins the contest will have their donut featured on Krispy Kreme’s

homepage.

FacebookBe apart of the Kreme Team, create your own Kreme Team member. Give him/her a name, a personality, and a picture. When this is done he/she will be welcomed and initiated to the Kreme Team. Together the Kreme Team will rescue a child, meaning once a Kreme Team

member is created money is donated to a charity, and a supply of Krispy Kreme Donuts will

be given to a selective family.

Kreme Team