Klimek_Portfolio_2015

DA

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815-479-8457 / [email protected] 2015J E FF KLI M E K

P O RT F O L I O

KE N MOR E

PORTFOLIO J E FF KLI M E K

The Kenmore brand logo cuts through the competitive visual sameness with simplicity, unique details (outer shape & intuition wave), and distinctiveness making it a memorable and successful mark...

815-479-8457 [email protected]

PORTFOLIO 815-479-8457 [email protected] J E FF KLI M E K

1.Great brands know the logo identity and product identity must be in sync and reflect brand attributes

2.Kenmore logo font is used on product graphics and UI. Kenmore has it’s own proprietary font.

3.Fluid lines, perfect geometry, silhouette from logo should harmonize with product shapes.

4A logo is the sum of all the parts and how they interact together.

5.The design is time appropriate as the shape is consistent with app technology. This is critcal as Kenmore brand extends into the connective appliance space and customer remote interaction.

Logo and Product Identity are One (Deeper Meaning)

The brand identity showcases how far Kenmore has come in performance, design and style

Square Shape(distinct & memorable)

Rounded Corners(friendly & approachable)

Wave(innovation, momentum, easy, fluid, welcoming)

Perfect Geometry(trust, reliability, performance) )

PORTFOLIO 815-479-8457 [email protected] J E FF KLI M E K

The Visual Brand Logo Architecture Exists Cohesivelly

Trusted Performance Step Change in Performance

Step Change inFit, Feel & Finish

driven by technology / innovation,supported by design

driven by design withoutcompromising performance

The badge exectuon follows this step change- 40 mm versus 35 mm - Zinc Cast vs. Stamped Aluminum (heavier, thicker, material)- Raised surfaces are greater- Satin Chrome Finish vs polished aluminum w/ matte background

J E FF KLI M E K PORTFOLIO 815-479-8457 [email protected]








J E FF KLI M E K

for y

our

gentlefor your favorite jeans

gentler for your gentlestfor your delicates

PORTFOLIO 815-479-8457 [email protected]

CRAFTS MAN

PORTFOLIO J E FF KLI M E K815-479-8457 [email protected]








DI E HAR D





ASS U R E LI N K

J E FF KLI M E K815-479-8457 [email protected] PORTFOLIO



AssurelinkSM

iconography

assurelink.icon




let’s link

To get started,

all you need is your

Kenmore™ Smart Thermostat,

Assurelink™ Gateway and

smartphone, tablet or computer.

It’s easy!

Para instrucciones en español por favor visite www.myassurelink.com/espanol

assurelink.gateway

™™

SM

helloQuick Start and Installation Guide

Kenmore™ Smart Thermostat with Assurelink SM Connectivity

™™™

brand.language



PORTFOLIO J E FF KLI M E [email protected]



Date post:	13-Aug-2015
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Klimek_Portfolio_2015

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