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Motivational event for custodians of slovenia.info - 04/10/2012 Social Media Clinics / Workshop
Giorgos Vareloglou
HELLO AGAIN! :)
Last Year’s ExperienceRunning in Radovljica
Last Year’s ExperienceThe airplane factory
Last Year’s ExperienceVisiting a traditional Blacksmith
Last Year’s ExperienceMaking Love Cookies
*Source: Think social media
I Know this Place!
I have it in mind, it’s one of mychoices actually
i’d like to be there. i ll look into it!
Decision made. Here i come
At the destination.
Awareness
Consideration
Intention
Purchase
Experience
The Visitor’s Funnel
Awareness
Consideration
Intention
Purchase
Experience
The Visitor’s Funnel
Social Media Presence
FACEBOOK. STILL THE KING BUT..
- Very Cluttered with ads> You need more money to have an impact
- Users expect to be approached> They need so much more than a contest/quiz
- It’s not the only option> Twitter is bigger, pinterest/foursquare are booming.
On the other hand..
0Budget
invest in these:
Focusing on the part of visitor experience.
1. Create unique content for visitors2. Distribute it in a simple yet effective way3. Be there, to help them / real time
BACK TO BASICSThe
IDEA
Decision Paralysis
Daily Secret Startup
The little Printer
A big idea:
Why dont we think the same way, and instead of developing complex trip planners, create a deadly simple .pdf guide featuring
5 things someone can do on our destination, in a long weekend stay?
* zero cost.* portable on any mobile device* printable & easily distributable
WHY?
LETS MAKE ONE!