TERRANEA RESORT KLOUT PERK CAMPAIGN

Micheal Tucci, Brand Partnerships

Robert Patterson, VP Social Media

OUR GOAL IS TO HELP EVERYONE

UNDERSTAND & LEVERAGE THEIR INFLUENCE.

THE STANDARD FOR INFLUENCE

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Your score is based on your ability to drive action.

High scores represent wider AND stronger spheres of influence.

THE KLOUT SCORE Ranges from 1 to 100

TERRANEA

RESORT

CAMPAIGN OBJECTIVE

DRIVE AWARENESS OF TERRANEA

RESORT’S NEW “A LAND NOT FAR AWAY”

BRANDING USING SOCIAL MEDIA

INFLUENCERS TO AMPLIFY THE MESSAGE.

KLOUT PERK INFLUENCER CAMPAIGN

Target 20 social media influencers in the LA area

using Klout – the standard of influence online

Influencers targeted by influence in categories

such as

Travel

Food

Spa/Wellness

Influencers “unlocked” weekend getaway for 2 via

Klout Perks program

Perk included 2 night stay for 2 and resort credit

KLOUT PERK ANNOUNCEMENT

KLOUT PERK LANDING PAGE

KLOUT PERK UNLOCK PAGE

RESPONSE FROM INFLUENCER SELECTED

KLOUT PERK WEEKEND

WELCOME RECEPTION

PASSPORT & AMBASSADOR ANNOUNCEMENT

SOCIAL MEDIA ACTIVITY

SOCIAL MEDIA ACTIVITY

SOCIAL MEDIA ACTIVITY

SOCIAL MEDIA ACTIVITY

SOCIAL MEDIA ACTIVITY

TERRANEA PASSPORTS

PASSPORT RESULTS

OVER 65% OF KLOUT PERKS RECIPIENTS

COMPLETED 10 PASSPORT TASKS, WITH 3

INDIVIDUALS COMPLETING ALL 15 TASKS.

TERRANA RESORT AMBASSADOR

Official Ambassador: Louie Baur (@LouieBaur on Twitter with 65,000+ followers)

CAMPAIGN RESULTS

CAMPAIGN RESULTS

Reach: 3.1M

Total Impressions: 45M

Photos: Over 200 photos created & shared

KLOUT PERK REVIEWS

CAMPAIGN TAKEAWAYS

KLOUT CAMPAIGN TAKEAWAYS

Focus on driving one message

Vet your prospective influencers

Influencers can and will amplify your message

Create multiple stages to increase impact

Build relationships around your brand