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Slide 1
KMD A/S
How to make health IT that works
- User driven innovation methods
Mads Stampe Frederiksen, Business Developer, KMD Healthcare
OECD Workshop 12/9-2012
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Challenge 1
Demand for Health IT is shifting
DIAS 2
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From this setting and these users … AA000060 v. 1.0
DIAS 3
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To this type of setting and users.. AA000060 v. 1.0
DIAS 4
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Challenge 2
……Global innovation hit rate (Doblin Group)
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DIAS 5
Success
Failure
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Challenge 2 continued
IT projects successrate:
30-40% the last 15 years! (Standing Group: Chaos reports)
Top 2 reasons why:
Incomplete requirements
Lack of user involvement…
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DIAS 6
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Challenge 2 continued - The user need uptake process AA000060 v. 1.0
DIAS 7
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One approach to solving the challenges …
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DIAS 8
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User driven methods
3 important activities to feed into the innovation process:
Understand
Build rapid prototypes
Simulate
…all with end users
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DIAS 9
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“If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.” Kevin Roberts, Saatchi & Saatchi
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DIAS 10
1 Understanding: Ethnographic observation
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User driven innovation methods -2. Build rapid prototypes
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DIAS 11
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User driven innovation methods -3 Simulate to validate
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DIAS 12
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The KMD way to user driven innovation
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DIAS 13
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KMD ”Education” platform - New product development involving teachers and students
KMD Education
7. september 2012
DIAS 14
Workshop teacher/student
•Ideageneration
•Presentation
Development KMD
•Functionality
•Mockups
Workshop teacher/student
•Presentation
•Feedback
•New ideas
Development KMD
•Functionality
•Mockups
Workshop teacher/student
•Presentation
•Feedback
•New ideas
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Integration into existing product development
User driven innovation and scrum
Examples:
User stories created by end users
End users as product owners
Demos in real context done by end users
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DIAS 15
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OECD Initiatives?
_Need for more incentives and platforms for more public-private and open innovation
_Need for more benchmark analysis of the results of user driven innovation – ROI needs to be documented better
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DIAS 16
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Raising the succesrate og health IT innovation AA000060 v. 1.0
DIAS 17
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Arigato!
Thank you very much for your attention!
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DIAS 18
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Slide 19 KMD in brief (Not part of the live presentation) AA000060 v. 1.0
• Two Swedish subsidiaries: KMD Sverige AB and KMD informatik AB
• More than 3000 employees spread over several locations
• Turnover: DKK 4.3bn in 2011
• Owned by EQT and ATP
• Operates in the local authority, central government, regional and private markets
• One of Denmark’s leading IT and software companies
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KMD - BACKGROUND AA000060 V. 1.0
Slide 20
1988 1972 2000
Kommunedata is founded
Kommunedata launches the online tax card
LGDK assumes 100% ownership of Kommunedata
2007 1995
User-friendly electronic patient records are made availabe to the Danish hospitals
2005
KMD enters into partnership with SAP
New corporate strategy
E-boks is sold to PBS (now: Nets) and Postdanmark
1973
The first advanced electronic salary and pensions payment system for local and county authorities is lauched
1974
Enters the health sector
1985
Turnover exceeds one billion
1989
E-mailing is implemented
KMD is sold to EQT/ATP
2009 2011
KMD acquires the shares of Rambøll Informatik
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KMD – IT EXCELLENCE AA000060 V. 1.0
Slide 21
For 40 years KMD has played a key role in digitising the Danish welfare state
Every year KMD’s IT systems handle billions of kroner, equivalent to more than 25% of Denmark’s GDP
Currently, KMD operates more than 400 IT systems that support Denmark’s welfare state
KMD executes payment of key welfare benefits such as e.g. child benefits/allowances, unemployment benefits and old age pensions
Enrolment for nursery, kinder-garten and schools is i.a. made via KMD’s systems
A large part of the local govenments’ finances is handled by KMD’s financial management systems
About 1 million Danes receive their salary via KMD’s payroll system
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ORGANISATION AND BUSINESS UNITS AA000060 V. 1.0
Slide 22
Administrative software solutions • Payroll, finance, HR • Institutions • Security
Law-based software solutions • Payment systems (e.g child benefits
and allowances) • Election systems, labour market etc.
Market & Services • Consulting • Healthcare • Utilities • Citizen Service
Infrastructure outsourcing • It-outsourcing • Network services • Print services
Projects • Applications Management • Education • Business Intelligence
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KMD’S MARKETS AA000060 V. 1.0
Slide 23
Local authorities
Central government
Private market