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© KMD A/S Slide 1 KMD A/S How to make health IT that works - User driven innovation methods Mads Stampe Frederiksen, Business Developer, KMD Healthcare OECD Workshop 12/9-2012
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Page 1: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

Slide 1

KMD A/S

How to make health IT that works

- User driven innovation methods

Mads Stampe Frederiksen, Business Developer, KMD Healthcare

OECD Workshop 12/9-2012

Page 2: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

Challenge 1

Demand for Health IT is shifting

DIAS 2

Page 3: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

From this setting and these users … AA000060 v. 1.0

DIAS 3

Page 4: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

To this type of setting and users.. AA000060 v. 1.0

DIAS 4

Page 5: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

Challenge 2

……Global innovation hit rate (Doblin Group)

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DIAS 5

Success

Failure

Page 6: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

Challenge 2 continued

IT projects successrate:

30-40% the last 15 years! (Standing Group: Chaos reports)

Top 2 reasons why:

Incomplete requirements

Lack of user involvement…

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DIAS 6

Page 7: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

Challenge 2 continued - The user need uptake process AA000060 v. 1.0

DIAS 7

Page 8: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

One approach to solving the challenges …

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DIAS 8

Page 9: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

User driven methods

3 important activities to feed into the innovation process:

Understand

Build rapid prototypes

Simulate

…all with end users

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DIAS 9

Page 10: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

“If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.” Kevin Roberts, Saatchi & Saatchi

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DIAS 10

1 Understanding: Ethnographic observation

Page 11: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

User driven innovation methods -2. Build rapid prototypes

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DIAS 11

Page 12: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

User driven innovation methods -3 Simulate to validate

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DIAS 12

Page 13: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

The KMD way to user driven innovation

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DIAS 13

Page 14: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

KMD ”Education” platform - New product development involving teachers and students

KMD Education

7. september 2012

DIAS 14

Workshop teacher/student

•Ideageneration

•Presentation

Development KMD

•Functionality

•Mockups

Workshop teacher/student

•Presentation

•Feedback

•New ideas

Development KMD

•Functionality

•Mockups

Workshop teacher/student

•Presentation

•Feedback

•New ideas

Page 15: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

Integration into existing product development

User driven innovation and scrum

Examples:

User stories created by end users

End users as product owners

Demos in real context done by end users

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DIAS 15

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© KMD A/S

OECD Initiatives?

_Need for more incentives and platforms for more public-private and open innovation

_Need for more benchmark analysis of the results of user driven innovation – ROI needs to be documented better

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DIAS 16

Page 17: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

Raising the succesrate og health IT innovation AA000060 v. 1.0

DIAS 17

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© KMD A/S

Arigato!

Thank you very much for your attention!

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DIAS 18

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© KMD A/S

Slide 19 KMD in brief (Not part of the live presentation) AA000060 v. 1.0

• Two Swedish subsidiaries: KMD Sverige AB and KMD informatik AB

• More than 3000 employees spread over several locations

• Turnover: DKK 4.3bn in 2011

• Owned by EQT and ATP

• Operates in the local authority, central government, regional and private markets

• One of Denmark’s leading IT and software companies

Page 20: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

KMD - BACKGROUND AA000060 V. 1.0

Slide 20

1988 1972 2000

Kommunedata is founded

Kommunedata launches the online tax card

LGDK assumes 100% ownership of Kommunedata

2007 1995

User-friendly electronic patient records are made availabe to the Danish hospitals

2005

KMD enters into partnership with SAP

New corporate strategy

E-boks is sold to PBS (now: Nets) and Postdanmark

1973

The first advanced electronic salary and pensions payment system for local and county authorities is lauched

1974

Enters the health sector

1985

Turnover exceeds one billion

1989

E-mailing is implemented

KMD is sold to EQT/ATP

2009 2011

KMD acquires the shares of Rambøll Informatik

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© KMD A/S

KMD – IT EXCELLENCE AA000060 V. 1.0

Slide 21

For 40 years KMD has played a key role in digitising the Danish welfare state

Every year KMD’s IT systems handle billions of kroner, equivalent to more than 25% of Denmark’s GDP

Currently, KMD operates more than 400 IT systems that support Denmark’s welfare state

KMD executes payment of key welfare benefits such as e.g. child benefits/allowances, unemployment benefits and old age pensions

Enrolment for nursery, kinder-garten and schools is i.a. made via KMD’s systems

A large part of the local govenments’ finances is handled by KMD’s financial management systems

About 1 million Danes receive their salary via KMD’s payroll system

Page 22: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

ORGANISATION AND BUSINESS UNITS AA000060 V. 1.0

Slide 22

Administrative software solutions • Payroll, finance, HR • Institutions • Security

Law-based software solutions • Payment systems (e.g child benefits

and allowances) • Election systems, labour market etc.

Market & Services • Consulting • Healthcare • Utilities • Citizen Service

Infrastructure outsourcing • It-outsourcing • Network services • Print services

Projects • Applications Management • Education • Business Intelligence

Page 23: KMD A/S - OECD OECD Japan... · 2016-03-29 · KMD in brief (Not part of the live presentation) Slide 19 AA000060 v. 1.0 • Two Swedish subsidiaries: KMD Sverige AB and KMD informatik

© KMD A/S

KMD’S MARKETS AA000060 V. 1.0

Slide 23

Local authorities

Central government

Private market


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