Future Groups andDominant Hubs

FT2034Jillian Smith

Imagery by Sally leach

Agenda•Discuss The research method•What the main point of research was•The hub/group which was found•The lifestyle and consumer types of the hub/group•The Future of the hub/group

Research Methodology•Internet

Dazeddigital.com, Futurelab.com

•Magazinesi-d, Dazed, Another, New scientist

•NetworksFacebook, Myspace

•Past ExhibitionsNational Insurance Awards 09

•Past eventsHeartbreak kids, Amersham Arms

•NewspapersThe Times, The Guardian

•InterviewsGroup members

•Digital photosEvent photo, people, places

•QuestionnairesConsumer typology

•New NetworkingMeeting new people

•New Events/meetingsOrganised

•New exhibitions

Initial ResearchEco-Awareness

Initial ResearchThe Recession

•Do it yourself•Doodles•Drinking tea

•Innovative•Intake of cake•Inexpensive

•Your Money•Your Community•Your Time

Age Range: 18-55 years

•D.I.Y•Knitting•Doodles•Meeting people•Business entrepreneurs

•Sustainable•Individual•Unique•Clothes Making•Recycling

•New Domestication •Spin on the old fashioned

My name is Sian I am part of the Shoreditch Sisters. The WI have been around since the 1915 and has become a hub where women can come and discuss their ideas, feelings and life while knitting or crafting.Becoming a new domesticated goddess

Hi! Im jollee one of Stitch and Bitch’s founders.We are a small collective of women and men who try and teach all kinds of crafts including knitting and stitching to anyone who has an interest in our lifestyle. We try to help raise funds for Breast Cancer UK.

My name is Sally Leach.I am the founder of Little Bizaar in the Amersham Arms, Deptford, London.We bring together craft, jumble and cake sales in the time of the recession

•South East London•Fair trade food and drink•Fresh with talent•Down to earth•Good atmosphere

•Over the course of the next few years there will be a rise in young people, especially women engaging in the D.I.Y culture and its community spirit.

•D.I.Y and handmade culture books have recently been published due to the intense rise of the awareness of crafts and creative hobbies, books such as Green is the new black (Blanchard 2008), D.I.Y Design it yourself (Lupton 2008) and Handmade Nation (Levine 2008).

•Younger designers-Graphic, fashion and web/blog.•Sally Leach•Mally and saddy•The libertine magazine•Waffle girls

The Future of Knitter Natters

Bibliography CRANE, D. (2000) Fashion and its social agenda. Chicago. The University of Chicago Press.

Do good feminists bake cupcakes? (2008) Available at: http://www.guardian.co.uk/lifeandstyle/2008/aug/22/women, (Accessed: 24 February 2009).

BLANCHARD, T. (2007) Green is the new black. UK. Hodder & Stoughton General.

LEVINE, F. (2008) Handmade Nation.USA. Princeton Architectural Press.LUPTON, E. (2006) D.I.Y Design it yourself. USA. Princeton Architectural Press.

RAYMOND, M. (2003) The Tomorrow People. Harlow. Pearson Education LTD.

Sally Leach (2009) Available at: http://www.professionalmagpie.co.uk/degree.html, (Accessed: 22 February 2009).

Stitch and Bitch (2009) Available at: http://www.stitchandbitchlondon.co.uk, (Accessed: 22 February 2009).

TAYLOR, T. (2007) ‘The Nigella Affect’, The Guardian, Nexis [Online]. Available at: www. Lexisnexis.com (Accessed: 20 February 2009).

The Great Cake Escape (2009) Available at: www.myspace.com/thegreatcakeescape, (Accessed: 21 February 2009).

Waffle Girls (2009) Available at: www.myspace.com/wafflesgirls. (Accessed: 10 March 2009)