Date post: | 15-Jul-2015 |
Category: |
Marketing |
Upload: | rob-pasquinucci |
View: | 162 times |
Download: | 0 times |
Hi! I’m Rob.
What we’ll cover today
The World of NewsNew
The World of NewsNew
Where do we fit in?
How do we fit in?
–David Meerman Scott
Newsjacking: (n) the art of leveraging current events for your own (or your
brand’s own) positive exposure.
The News ReleaseNew
Good stories Direct to audience !Leverage experts !Are real time
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Developing a newsroom mentality
Real-time PR
Consume news Streamline approvals !Prep experts !Empower faculty !Curation
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Case studies
The Lone Ranger O Captain My Captain !
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Case studies
The Lone Ranger O Captain My Captain !
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The- The new world of news offers challenges & opportunities for higher ed marketers. !- Always-on content development helps your institution stay top of mind in your communities. !- Leverage your faculty’s expertise to tie into news articles. !!
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Recap