Know  your  Enemy  How  to  successfully  prevent  Enterprise  Social  

Networking  Alexander  Kluge  @alecmcint  #soccnx  #kyESNe  

 

#soccnx  #kyESNe  @alecmcint  

Alexander Kluge (@alecmcint)

#soccnx #kyESNe @alecmcint

#soccnx #kyESNe @alecmcint

#soccnx #kyESNe @alecmcint

#soccnx #kyESNe @alecmcint

#soccnx #kyESNe @alecmcint

#soccnx #kyESNe @alecmcint

#soccnx #kyESNe @alecmcint

#soccnx #kyESNe @alecmcint

#soccnx #kyESNe @alecmcint

#soccnx #kyESNe @alecmcint

Know your Enemy Please tweet your tips!

#kyESNe #soccnx

@alecmcint

#soccnx #kyESNe @alecmcint

#soccnx #kyESNe @alecmcint

#soccnx #kyESNe @alecmcint

When in Rome, do as the Romans do. So let´s assimilate. #soccnx #kyESNe @alecmcint

Project Setup

Let IT run the project #soccnx #kyESNe @alecmcint

Let the E2.0 Enthusiast run the project

https://britespokesdevstorage.blob.core.windows.net/images/experiences//brite-spokes-website_sports-enthusiast-image-1.jpg

#soccnx #kyESNe @alecmcint

Special Tip for large Enterprises: Build two competing teams! tecmidwest.blogspot.com

#soccnx #kyESNe @alecmcint

Kick off immediatly. Who needs a pilot project anyway? http://wallstreetinsanity.com

#soccnx #kyESNe @alecmcint

Declare „Social“ has nothing to do with the existing Intranet and its structure! #soccnx #kyESNe @alecmcint

Set up a detailed 10 year plan for Social Business! #soccnx #kyESNe @alecmcint

Technology

Claim „Any Device, Any Place“ right from the Start!

Tierto.com

#soccnx #kyESNe @alecmcint

Rebuild your social network according to legal department. Build as many popup windows as possible #soccnx #kyESNe @alecmcint

Define maximum compatibility. Demand for IE6 support, enable Javascript and Flash. #soccnx #kyESNe @alecmcint

Define maximum number of featues and tools in your ESN. Your users need options! #soccnx #kyESNe @alecmcint

Focus on Social Analytics! Build a huge analytics platform! #soccnx #kyESNe @alecmcint

Integrate critical business processes – and end up with the canteen menu #soccnx #kyESNe @alecmcint

Communication

„Facebook and Youtube for our Company“! Management will love that claim! #soccnx #kyESNe @alecmcint

Don´t care about corporate culture. #soccnx #kyESNe @alecmcint

Image Video with CEO talking about openess. But let Corporate Com blog in the name of the CEO #soccnx #kyESNe @alecmcint

Announce massive cost savings by introducing your ESN. This is the right signal for your employess.

#soccnx #kyESNe @alecmcint

Digitalize the employee magazin. Stop the paper version. Write about it in the magazin. Wait till former CEO calls.

#soccnx #kyESNe @alecmcint

Spam the new ESN platform with cat content. Management will love it! #soccnx #kyESNe @alecmcint

Implementation and Rollout

Repeat after me: Don´t ever ever involve middle management! Pro Tip: Start Bottom Up only!

#soccnx #kyESNe @alecmcint

Do not talk to the workers council before launch! Invite the members to your launch party. Thats enough. #soccnx #kyESNe @alecmcint

Training? Noone ever was trained to use Facebook! #soccnx #kyESNe @alecmcint

Older employees need new skills! Send in the geeks to teach new technology! #soccnx #kyESNe @alecmcint

Let departments and Business Units pay per user. Or per Usage. Or both.

iStock Photo

#soccnx #kyESNe @alecmcint

Strike back! Now it´s your time: The Empire Strikes Back!

#soccnx #kyESNe @alecmcint

Ask for the ROI #soccnx #kyESNe @alecmcint

Do not tolerate criticism or dumb questions! This is YOUR COMPANIES network! #soccnx #kyESNe @alecmcint

Feed the sceptical managers. With VIPs ignoring social, why build an ESN? #soccnx #kyESNe @alecmcint

Raise the „Shitstorm“ topic. Tell stories you read in cheap newspapers. #soccnx #kyESNe @alecmcint

Ask for all kinds of certificates. Call for a compliance and security audit. Mention the NSA. #soccnx #kyESNe @alecmcint

If this does not help: Mention the iCloud hack. Tell you CEO this internet thing is insecure by design. #soccnx #kyESNe @alecmcint

Build the Social Dessert: Do not support CxO. Leave Top Management alone. #soccnx #kyESNe @alecmcint

#soccnx #kyESNe @alecmcint

And while we are here in Stockholm: The Vasa. An excellent example of failed communication and collaboration.

Q&A

Alexander Kluge @alecmcint

#soccnx #kyESNe @alecmcint