Know Your PlaceAdding Geographic Intelligence to

your Content

Gary GaleDirector of Engineering

Know Your Place

PEOPLE, PLACES and THINGSatibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/

Location - Connecting Places, People & Things

Knowing geographic locations,

and the names of places

Knowing where our users are, and the

places that are important to them

Knowing the geographic context of everything we

index, manage and publish

We ConnectPlaces, People and

Things

Know Your Place

PLACE BASED THINKINGalxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/

52° 11' 33.396”, -1° 42' 10.7064"

Know Your Place

WOEIDsstevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/

• Unique• Permanent• Global• Language Neutral– London = Londra = Londres = ロンドン– United States = États-Unis = Stati Uniti

= 미국• Ensures that geography can be

employed consistently and globally– By users of Geo Technologies products• Internally• Externally

straup on Flickr : http://www.flickr.com/photos/straup/3504862388/

GeoPlanetA Global Location Repository

Names + Geometry +TopologyWOEIDs for

• cities and towns• postal codes, airports

• admin regions, time zones• telephone code areas

• marketing areas• points of interest• colloquial areas• neighbourhoods

woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/

Know Your Place

A GLOBAL GEOGRAPHICONTOLOGYdraggi on Flickr : http://www.flickr.com/photos/draggin/70742898/

Stratford-upon-Avon36424

CV3726787646

Stratford-on-Avon12696101

Warwickshire12602190

England24554868

United Kingdom23424975

Earth1

Vereinigtes Königreich

Royaume Uni

イギリス

Europe24865675

Great Britain28298150

Worcestershire12602192

Warwick39228

Supername

Country

Country

County

District

Town

ZIP

Continent

Colloquial

County

Town

Know Your Place

JOINING PEOPLE & CONTENTMyDigitalSLRCamera on Flickr : http://www.flickr.com/photos/40624839@N02/3784049371/

Match:Stratford-upon-AvonNeighbours:Henley-in-ArdenWarwickShipston on StourChipping CampdenEveshamAlcester

Parent:Stratford-on-Avon District

Children:CV37Shakespeare’s BirthplaceStratford-upon-Avon Station

XML, Text, HTML, RSS, etc.

Miami

Florida Keys

Fort Lauderdale

St Petersburg

Count WOEID Path

x3 2450022 /html/body/h1

x2 23511750

/html/body/p

x1 2405797 /html/body/h2

x1 2487180 /html/body/h2

Geo-enrich structured and unstructured content:• web pages, news, feeds, blog posts, status updates• identify places referenced, each represented by a WOEID

1. Geoparse Content

2. Return• Places found in text• Where in text• Where in doc structure

(title, element names, etc.)

Beijing (x2) Beijing, China (City) 2151330

London (x1) London, UK (town) 44418

China (x6) China (Country) 23424781

Dharamsala (x1) Dharamsala, IN (town) 2294967

Tibet (x3) Tibet (Sheng) 12578004

India (x1) India (country) 23424848

Found Normalized WOEID

Know Your Place

CAPTURING THE WORLD’SGEOGRAPHY … AS IT’S USED BY THE WORLDS PEOPLEAndrew Feinberg on Flickr : http://www.flickr.com/photos/andrewfeinberg/2319544904/

MOMA NYC

paula moya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/

Museum of Modern Art, New York

Millennium Wheel

hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/

London Eye

San Francisco

SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/

City and County of San Francisco

Know Your Place

DIG DEEPER?dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/

http://developer.yahoo.com/geo/geoplanet

http://developer.yahoo.com/geo/placemaker

Know Your Place

THANK YOU FOR LISTENINGPaul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

www.ygeoblog.com

twitter.com/yahoogeo

twitter.com/vicchi