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Know your players’ needs. Keep them in the game.

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1200+ 10+

Players 1st

Get to know your course

and players like never before!

Players 1st is the global leading player experience

platform designed to help you grow your business.

Get a detailed insight to the operation of your course

– seen from the players’ perspective.

Use data to retain and recruit players, and empower your

organization – from greenkeepers and restaurant staff to

front office and the owners.

With our player survey tools, and an all-in-one dashboard

with analytics and action items, you will get the business

tool you need to operate efficiently and to make smart

decisions.

We Know the Golf Industry

Players 1st is made for the golf industry. We only work in

the golf industry and our tailor-made solution is based on

our long experience and insight to golfers and golf courses.

We partner with the industry leaders and create tools,

solutions and results unmatched in the industry.

Partner with Players 1st and you will get industry data,

benchmarks and trends in real time!

Our solution is used in

clubs

We are working in

countries

500.000+ players give feedback every year

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Players 1st is trusted by industry leaders

“ We have found the Players 1st platform

to be extremely valuable in helping our

facilities monitor, assess and take action

to continually enhance the overall guest

experience we offer.”

David Goff, Sr. VP Operations,

OB Sports Golf Management

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Players 1st

Insights and player opinions in

your club is only 5 minutes away ...

• Get detailed insight to your players opinion on your

different service areas

• See how different types of players feel about your course,

restaurant, practice facilities etc

• See results from every day, week, month and year, and

see trends

• Get player comments and suggestions and be able to

respond directly

• Know your Net Promoter Score and how many players

are actually recommending your course and how to

increase that number

Sit back and get the results, you always wanted.

• No new software or installations (all web based)

• Not another IT project – Only takes 5 minutes to set up.

• Specific surveys for your course.

• You have no work, we handle all processes and IT work.

• Full training and support.

Players 1st seamlessly integrates with

Club Prophet Systems

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Players love meeting on-course staff

It gets one of the highest scores overall with a 91

– but 37% of players never meet on course staff!

Stay on Top of

Your Club Portfolio

Multi-course operators and Management Companies are

faced with the additional complexities of managing a

geographically distributed portfolio of courses. Keeping

the pulse of operations at each course typically entails

frequent lengthy phone reviews or on-courses meetings to

understand current operational performance and status of

key initiatives – and wasted time as a result.

The Players 1st solution streamlines portfolio manage-

ment by providing an integrated platform that delivers:

• Consolidated dashboard views of entire portfolios and

instant access to key club KPIs

• Rapid drill down capabilities to the individual club level

to quickly identify service area issues and associated

underlying touchpoints and formulate action plans to

address

• Real time remote access to portfolio and club service

area scores and trends, player comments and customer

follow-up

• Comprehensive report generation to facilitate efficient

management review and more effective communication

with clubs

• Identification of best practices from individual clubs

which can then be leveraged across the entire portfolio

• Analysis and quantification of the impact of capital and

maintenance investments, sales and marketing initiatives,

and operational process changes

• Portfolio benchmarking of clubs against each other and

against the Players 1st National benchmark database

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Players 1st

Driving Operational Excellence

Through Player Feedback

You are probably already collecting a lot of survey data

from your members and guests – but how are you lever-

aging the data in your day to day operations?

If your data is buried in spreadsheets or somewhere in the

charts of your last annual member report, you are missing

a valuable opportunity to gain powerful insights into the

operation of your club.

The Players 1st platform is designed to be an integral part

of your business operations – providing the framework for a

continuous improvement cycle, transforming raw feedback

data into structured information which then drives insights

and action.

Players 1st provides a comprehensive framework which

cover all departments at your club, utilizing a suite of Key

Performance Indicators such as Net Promoter Score,

Service area and Touchpoint scores as well as unstructured

Member and Guest comments to provide a rich data repos-

itory which can be analyzed through powerful dashboard

filters to drive:

• Daily Operational management and customer satisfaction

to increase member referrals, grow memberships and

course revenue and utilization

• Data driven planning and decision making – including

Maintenance and Capex planning – to ensure resources

are prioritized to maximize Member and Guest

satisfaction

• Department Performance targets/MBOs and ongoing

monitoring to support departmental and individual perfor

mance reviews

• Identification of Sales and Marketing opportunities

through advanced customer segmentation to drive pricing

and promotional initiatives and identify new offerings

• Analysis of the impact of initiatives and investments on

customer experience

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Action

• Optimize maintenance and capital budgets

• Align resources to address highest priority

customer concerns

• Implement best practices across portfolios

• Manage and respond to customer feedback

• Make data-driven decisions

Data

• Automated or Manual surveys

• Carefully crafted questions

• Covers all customer touch points

• Easy to use interface for phone,

tablet, laptop or PC

• Industry leading response rate

• Over 500,000 responses annually

Insights

• Trend results over time

• Identify potential to improve NPS

• Benchmark by Service Area

• Data Mining to discover new sales

and marketing opportunities

• Manage Staff Performance

• Assess Impact of Changes

Information

• Powerful Dashboard Analytics

• Drill Down to Service Area detail

• Filter by customer attributes

• Understand which areas are

performing well/poorly and why

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Please contact Club Prophet Systems Sales Team or Players 1st to set up a demo. Here is a link to the video of this service.

Promo Video

Dashboard Video

Players 1st Inc

2550 W Union Hills Suite 350

Phoenix, AZ 85027

(480) 465-4008

www.players1st.golf

sales@players1st.golf

Club Prophet Systems

North America

1-800-793-1872

International

1-724-274-0380

Sales@cps.golf