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Know Yourself - Personal DNA Methodologies Lecture notes on Innovation and Entertainment Technology John Pisciotta Creative Entertainment Technology 20010 EIS2350.01 MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS @johnpisciotta http://www.loud-lab.com http://musicsynk.com
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Know Yourself - Personal DNA Methodologies John Pisciotta - Lecture notes on Innovation and Entertainment Technology
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Page 1: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

Know Yourself - Personal DNA Methodologies

John Pisciotta - Lecture notes on Innovation and Entertainment Technology

Page 2: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

Lecture notes on Innovation and Entertainment Technology

!John Pisciotta

Creative Entertainment Technology 20010 EIS2350.01

!MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS

!

Page 3: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology
Page 4: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

DiSCPersonality Profiles

Page 5: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

D

i

C

S

TELL

LISTEN

Authority/Control

Being Taken Advantage of

Social Esteem/Being Liked

Rejection

Organization

Criticism

Security/Harmony

Change/Conflict

TA

SKP

EO

PLE

DiSC

Page 6: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

D - Driver

Direct. Decisive. High ego strength. Problem-solver. Risk-taker. Self-starter. !Shapes environment by overcoming opposition to accomplish results.

Page 7: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

Strengths Weaknesses• Bottom line organizer.

• Places value on time.

• Challenges status quo.

• Innovative.

• Oversteps authority. • Attempts too much at

once. • Argumentative attitude. • Dislikes routine.

D-type

Page 8: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

• Motivated by: ▫ New challenges. ▫ Power and authority to take risks

and make decisions. ▫ Freedom from routine and

mundane tasks. ▫ Changing environments in which

to work and play. !

• Greatest Fear: ▫ Being taken advantage of.

D-type Motivators

Page 9: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

• Innovative focus on future. • Non-routine, challenging

tasks and activities. • Projects that produce

tangible results. • Freedom from controls,

supervision, and details. • Personal evaluation based

on results, not methods.

D-type The ideal environment

Page 10: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

While analyzing information a D-type may:

− Ignore potential risks. − Not weigh pros and cons. − Not consider the opinions of others. !+ Offer innovative and progressive systems and

ideas.

D-type Data handling

Page 11: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

Leader • Self-

reliant • Autocra

tic managerial skills – great in a crisis!

Problem Solver • Innovati

ve in obtaining results

• Welcomes challenges

Multitasker • Sees big

picture • Ability

to

D-type in a Team Dynamic

Page 12: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

D-type Areas for Personal Growth

••Strive to be an “active” listener. ••Be attentive to other team members’ ideas until consensus is reached. ••Develop appreciation for opinions, feelings and desires of others. Listen

••Be less controlling and domineering. ••Pace yourself and relax more.Relax

••Put more energy into personal relationships. ••Show your support for other team members.Exchange

••Take time to explain the whys of your statements/proposals. ••Be friendlier and more approachable.Explain

Page 13: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

▫ Authority ▫ Prestige ▫ Freedom ▫ Direct answers ▫ Varied activities ▫ Assignments promoting

growth ▫ “Bottom line” approach ▫ Opportunity for

advancement

What a D-type wants:

Page 14: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

• Be brief, direct, to the point. • Ask what, not how

questions. • Focus on business:

remember D-types desire results. • Suggest ways to achieve

results, lead, solve problems. • Highlight logical benefits

of featured ideas and approaches.

Interacting with a D-type

Do:

Page 15: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

• Ramble. • Repeat yourself. • Focus only on

problems. • Be too sociable. • Make generalizations. • Make statements

without support.

Interacting with a D-type

Don’t:

Page 16: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

i - Influencer

Enthusiastic. Trusting. Optimistic. Persuasive. Talkative. Impulsive. Emotional. !Shapes environment by influencing or persuading others.

Page 17: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

Strengths Weaknesses• Creative problem solver. • Great encourager. • Motivates others to

achieve. • Positive sense of humor. • Negotiates conflicts. • Peacemaker.

• More concerned with popularity than tangible results.

• Inattentive to detail. • Overuses gestures and facial

expressions. • Tends to listen only when it

is convenient.

i-type Good

morning, sunshine!

Page 18: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

• Motivated by: ▫ Flattery, praise, popularity and

acceptance. ▫ A friendly environment. ▫ Freedom from many rules and

regulations. ▫ Other people available to handle

details. !

• Greatest Fear: ▫ Rejection.

i-type Motivators

Page 19: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

• Practical procedures.

• Few conflicts and arguments.

• Freedom from controls and details.

• A forum to express ideas. • Coaching and

counseling.

• Group activities in professional and social environments.

i-type The ideal environment

Ok team! Ready to do our swim thang?

Waddaya say!

Woot!

Double woot!

Page 20: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

While analyzing information an i-type may:

− Lose concentration −Miss important facts and details. − Interrupt. !+ Be creative in problem solving.

i-type Data handling

Page 21: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

Influencer • Participa

tory manager – influence and inspire

• Provides directio

Communicator • Instincti

ve communicator

• Articulate

• Will offer

Peacemaker • Creates

atmosphere of

i-type in a Team Dynamic

Page 22: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

i-type Areas for Personal Growth

Control • Be less impulsive. • Weigh the pros and cons before making a decision. • Exercise control over your actions, words, emotions.

Focus • Be more results oriented. • Concentrate on following through with tasks. • Focus more on details and facts.

Cooperate • Remember to slow down your pace for other team members. • Talk less, listen more. • Consider and evaluate ideas from other team members.

Page 23: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

▫ Social esteem and acceptance

▫ Recognition for abilities ▫ Freedom from details and

control ▫ People to talk to ▫ Positive working conditions ▫ Opportunity to motivate

and influence others

What an i-type wants:

Page 24: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

• Build a favorable/friendly environment.

• Give opportunity for verbalization about ideas, people, “intuition”.

• Help develop talk into action.

• Share testimonials from others relating to proposed ideas.

• Allow time for stimulating, sociable activities.

• Submit details in writing, but don’t dwell on them.

• Develop a participative relationship.

• Create incentives for task follow-through.

Interacting with an i-type

Do:

There is an “i” in TEAM!

Page 25: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

• Eliminate social time. • Do all the talking. • Ignore their ideas or

accomplishments. • Tell them what to do.

Interacting with an i-type

Don’t:

Page 26: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

S - Steady

Good listener. Team player. Possessive. Steady. Predictable. Understanding. Friendly. !Cooperates with others within existing circumstances to carry out a task.

Page 27: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

Strengths Weaknesses• Reliable and dependable. • Loyal team worker. • Compliant towards authority. • Good listener, patient and

empathetic. • Good at reconciling conflicts.

• Resists change. • Takes a long time to adjust

to change. • Holds a grudge. • Sensitive to criticism. • Difficulty establishing

priorities.

S-type Changes?? Oh nooo!

Page 28: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

• Motivated by: ▫ Recognition of loyalty and

dependability. ▫ Safety and security. ▫ No sudden changes in

procedure or lifestyle. ▫ Activities that can be started

and finished. !

• Greatest Fear: ▫ Loss of security.

S-type Motivators

zen!

Page 29: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

• A team atmosphere. • Practical procedures

and systems.

• Stability and predictability.

• Tasks that can be completed at one time.

• Few conflicts and arguments.

S-type The ideal environment

We’re all along for this ride, so let’s make the

best of it!

Page 30: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

While analyzing information an S-type may:

− Be outwardly agreeable but inwardly unyielding. − Internalize their concerns and doubts. − Hesitate to share feedback during presentation. − Slow down the action. !+ Provide valuable support for team goals.

S-type Data handling

Page 31: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

Relationship Builder • Instincti

ve relater

• Makes others feel like they belong

Team Player • Participa

tive manager – accomplishes goals through

Voice of Reason • Can see

an easier

S-type in a Team Dynamic

Page 32: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

S-type Areas for Personal Growth

Adapt • Be more open to change. • Develop more flexibility.

Interact • Be more direct in your interactions. • Deal constructively with confrontation. • Work at expressing thoughts, opinions, feelings.

Reach • Focus on overall goals of the team rather than specific procedures. • Increase pace to accomplish goals. • Show more initiative.

Page 33: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

▫ Security in situations ▫ Sincere appreciation ▫ Repeated work patterns ▫ Time to adjust to change ▫ Limited territory of

responsibility

What an S-type wants:

Page 34: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

• Create favorable environment: personable and agreeable.

• Express genuine personal interest in them.

• Provide clarification for tasks, answers to how questions.

• Be patient in drawing out goals. • Present ideas/departures from

current practices in non-threatening manner.

• Give S-types time to adjust. • Clearly define goals, procedures

& their role in the overall plan. • Assure them of personal follow-

up support. • Explain how their actions will

minimize involved risks and enhance current procedures.

Interacting with an S-type

Do:

Page 35: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

• Be pushy, overly aggressive or demanding.

• Be too confrontational.

Interacting with an S-type

Don’t:

Page 36: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

C - Compliance

Accurate. Analytical. Conscientious. Careful. Fact-finder. Precise. High standards. Systematic. !Works conscientiously within existing circumstances to ensure quality and accuracy.

Page 37: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

Strengths Weaknesses• Perspective: “the anchor of

reality”. • Conscientious and even-

tempered. • Thorough in all activities. • Defines situation. • Gathers, criticizes and tests

information.

• Needs clear-cut boundaries for actions/relationships.

• Bound by procedures and methods.

• Gets bogged down in details. • Prefers not to verbalize

feelings. • Will give in rather than argue.

C-type

Page 38: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

• Motivated by: ▫ Standards of high quality. ▫ Limited social interaction. ▫ Detailed tasks. ▫ Opportunities to demonstrate

expertise. ▫ Logical organization of

information. !

• Greatest Fear: ▫ Criticism.

C-type Motivators

Page 39: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

• Tasks and projects that can be followed through to completion.

• Specialized for technical tasks.

• Practical work procedures and routines.

• Few conflicts and arguments.

• Instructions and reassurance that they are doing what is expected of them.

C-type The ideal environment

Page 40: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

While analyzing information a C-type may:

− Become overly cautious and conservative. − Get too bogged down in details. − Avoid or postpone decisions, especially if they

perceive a risk. !+ Be an effective troubleshooter.

C-type Data handling

Well ya see, that’s where things got all wonky. All better

now though!

Page 41: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

Organizer • Instincti

ve organizer

• “Do it yourself” manager –

Quality Control • Strives

for logical, consistent environment

• Control

Data Analyst • Analyzes

obstacles

Diplomat • Diploma

tic • Will

strive

C-type in a Team Dynamic

Page 42: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

C-type Areas for Personal Growth

Act • Respond more quickly to team goals. • Be more decisive. • Take risks along with other team members.

Prioritize • Concentrate on doing the right things, not just doing things right. • Focus less on facts and more on people.

Compromise • Be less critical of others’ ideas and methods. • Strive to build relationships with other team members.

Page 43: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

▫ Autonomy and independence

▫ Controlled work environment

▫ Values of quality and accuracy

▫ Reassurance ▫ Precise expectations

and goals ▫ Exact job descriptions ▫ Planned change

What a C-type wants:

Page 44: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

• Prepare your case in advance. • Delineate pros/cons of proposed

ideas. • Support ideas and statements

with accurate data. • Reassure C-types that no

surprises will occur. • Submit an exact job description

with a precise explanation of how that task fits into the big picture.

• Review recommendations with C-type in a systematic and comprehensive manner.

• Be specific when agreeing; when disagreeing, disagree with the facts rather than with the person.

• Be patient, persistent, diplomatic while providing explanations.

Interacting with a C-type

Do:

Page 45: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

Interacting with a C-type

Don’t:

• Refuse to explain details. • Answer questions

vaguely or casually.

Who?

Page 46: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

So, which personality type are you?

D Driver

i Influencer

S Steady

C Compliance

Page 47: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

!47

Page 48: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

!48

Page 49: Know Yourself -  Personal DNA Methodologies  -  Lecture notes on Innovation and Entertainment Technology

!!!

Lecture notes on Innovation and Entertainment Technology !!

John Pisciotta Creative Entertainment Technology

20010 EIS2350.01 !

MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS !

@johnpisciotta http://www.loud-lab.com

http://musicsynk.com !


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