Date post: | 21-Jun-2015 |
Category: |
Business |
Upload: | tim-callington |
View: | 2,209 times |
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Knowingwho matters
Discovering and analysing influence
Identity online is dispersed
'...we are buried beneath the weight of information, which is being confused with knowledge...' Tom Waits
#1 Prior Preparation Prevents Poor Performance
#2 Think like an analyst and an anthropologist
Combine quantity with quality
"I keep six honest serving-men(They taught me all I knew);Their names are What and Why and WhenAnd How and Where and Who"
- Rudyard Kipling
#3 Look for the actionable insights
#4 Make context king
…and Twitter the court jester
“The demolition... oops, sorry, 'conservation' of our listed Marina Restaurant here in Ramsgate has caused a right royal rumpus.
Now it transpires that our council's own Heritage Development Advisor has written to English Heritage asking for their support, and inviting them to make a site visit in the 'near future'.”
- eastcliffrichard.blogspot.com
#5 Track the flow of information
…flaming on to macnn, Mac Daily News & Infinite Loop
All publicity is good publicity
…at least for a while
Influence is sentiment agnostic