Date post: | 29-May-2015 |
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Catholic InternetS T O R E F R O N T S
Knowing a Catholic AudiencePresented by Ian Rutherford
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
Who Am I?• Ian Rutherford, founder and President of Aquinas and
More (www.aquinasandmore.com) and howtorunacatholicstore.com
• Family with eleven kids and a dozen chickens living on the prairie in Colorado
• [email protected]• Blog: howtorunacatholicstore.com• I’m Catholic
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• Considerations before you start carrying Catholic products• What types of gifts Catholics are looking for• What interests do Catholics have• The liturgical year• What you should carry• What you should know
What are we going to talk about?
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• Honestly, what do you believe about Catholics?• Don’tsacrificeyourprinciples• Why do you want to carry Catholic products?• Are there enough Catholics in your area to take this plunge?• Would you be competing against an existing Catholic store?• Do you have enough knowledge of the Catholic Faith and
Catholic stuff to actually be helpful?
Considerations before taking the plunge
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
So what are Catholics looking for?• A gift for an event they forgot that happens the next day.
• Baptism cards and gifts• Depending on the season, First Communion, ConfirmationorOrdinationgifts• You have to have these last-minute items in
stock and be able to help people choose.
Catholic InternetS T O R E F R O N T S
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So what are Catholics looking for?• Baptism
• Board books• A crib medal• A plaque for pictures• Congratulation cards
Catholic InternetS T O R E F R O N T S
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So what are Catholics looking for?• First Communion
• Rosaries• Children’s missals• Bible• Plaques• Cards
Catholic InternetS T O R E F R O N T S
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So what are Catholics looking for?• Confirmation
• Patron saint medals and books about saints• Holy Spirit pins, medals, etc.• Bibles• Catechisms• Cards
Catholic InternetS T O R E F R O N T S
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So what are Catholics looking for?• A new missal
• OneofthebiggesteventsinCatholicworship happened last November• The translation for the Mass was revised• Most people who wants to follow along with the Mass are buying new missals• You will need to know what kind they want and what
kinds are available
Catholic InternetS T O R E F R O N T S
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What are Catholics looking for?• A Bible or Bible study
• Yes, Catholics do read the Bible but probably can’t recite verses on demand• There are three main translations used by Catholics
• Revised Standard• New American• Douay Rheims
Catholic InternetS T O R E F R O N T S
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What are Catholics looking for?• A personal devotional item
• Rosaries• A statue• Scapulars• Art
Catholic InternetS T O R E F R O N T S
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1• Bible information• RSV – 1965 publication joint Catholic / Protestant translation with
an update in 2006
• formal equivalent translation – more literal
• Not to be mistaken with the New Revised Standard Bible which is a
completely different translation
• Used for all Bible verses in the Catechism of the Catholic Church
Four things you need to know
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
1• Bible information• NewAmericanBible – Produced by the United States Conference of
Bishops.Lastupdatedin2011whentheOldTestament
translation was completed. The New
Testament was translated in 1986.
• Dynamic equivalence
• Closest to what you’ll hear at Mass but is
considered by many to be a rather
pedestrian translation
Four things you need to know
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
1• Bible information• DouayRheims–NewTestamentproducedinRheimsin1582.Old
Testament produced in Douay in 1609-1610. Translation used the
Latin Vulgate, not original sources.
• A revised version was produced in 1752 which is usually called the
Challoner edition and is the most typical version available today.
He used the King James version as a reference for his revisions.
This is ironic because when the King James Bible was produced
the most frequently cited source for translation reference was the
Rheims New Testament.
Four things you need to know
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
1• Bible information• Best Bible study series is the Great
Adventure distributed by Catholic Word• Best study Bibles include the Navarre
series and for something a little less comprehensive for the NT, the Ignatius Study Bible
Four Things You Need to Know
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
2• What’s a Missal?• A book that Catholics use to follow along with the Mass• Contains Bible readings for each day• Can either be just for Sundays (St. Joseph Missal) or everyday (Daily Roman Missal)
Four things you need to know
Catholic InternetS T O R E F R O N T S
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3• Patron Saints• Saints are given patronage of certain causes, usually based on some-
thing relating to their lives. Common ones include:St. Joseph - patron of familiesSt. Christopher - patron of travelersSt. Michael the Archangel - patron of the militarySt. Peregrine - patron of cancer patientsSt. Nicholas - patron of childrenSt. Lucy - patron of those with eye diseasesSt. Monica - patron of those who have left the Faith
Four things you need to know
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
4• Where to get Catholic items and information• Join the Catholic Marketing Network• Get advice about what is good Catholic literature (HowToRunACatholicStore.com)• Places for Catholics with questions to get good information
• Catholic.com• EWTN.com• Cuf.org
Four things you need to know
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
Questions? Suggestions?