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Knowledge Ecology
Local by Social and communications for the Knowledge Hub
Knowledge Hub Advisory Group, Dec 2010
Ingrid Koehler, LG Improvement and Development
Wednesday, 15 December 2010
Knowledge Ecology
• Culture change element of the Knowledge Hub
• Leveraging a change in technology to a change in behaviour
• Using the Knowledge Hub and Social Media and open data in general
Wednesday, 15 December 2010
A more social experience
App Store
Wednesday, 15 December 2010
A more inclusive experience
Wednesday, 15 December 2010
More permeable knowledge
community of practice
community of practice
networks on the web
established information sources
new information sources
“Localpedia” concept
Wednesday, 15 December 2010
Social media as catalyst
• rewarding sharing
• making knowledge more visible
• allowing anyone to be a thought leader
DSC_0440 by NikitaGubanov on Flickr
Wednesday, 15 December 2010
Social media as infrastructure
• Lowering the cost of networking
• Making knowledge more shareable
• Making knowledge more findable
• Moving toward collaborative knowledge
Wednesday, 15 December 2010
Open data as a catalyst
•Openness not just for citizens
•New approaches to benchmarking
1-11-10! by break things on Flickr
Wednesday, 15 December 2010
Challenges/opportunities• Time of significant
upheaval–30% 60% staff cuts–significant
reorganisation - “merging” several organisations with different cultures
–but need for more efficient knowledge transfer more key than ever
#230 You know you're not living in the city anymore when . . . by Mr Happy on Flickr
Wednesday, 15 December 2010
Inside the organisation
• Changing policy• Supporting skills• using new tools -
Yammer, Twitter, blogging
il bucco nero by Paolo Margari on Flickr
Wednesday, 15 December 2010
Outside the organisation• Supporting change• Using ‘traditional’
methods to support better use of social media
• Developing training?
Looking into the future by KaroliK on Flickr
Wednesday, 15 December 2010
Supporting ‘traditional’ methods of sharing
www.localbysocial.net http://socialmedia.21st.cc/
Commissioning new piece to celebrate collaboration and innovation
Wednesday, 15 December 2010
Local by social
Online conference
Regional roadshows
Community support
Wednesday, 15 December 2010
Local by social online
• 1100 people• 190+ councils• 27,000 page views• 1123 contributions
Tron and PacMan easter egg on by MAQ on Flickr
Wednesday, 15 December 2010
Learning assets
• Report of the conference localbysocial.net• Basis of wiki ‘public knowledge’
Chalk smiley face macro by Stevendepolo on Flickr
Wednesday, 15 December 2010
Key themes
10/365 (you hold the key) by jasleen kaur on Flickr
Wednesday, 15 December 2010
Networked governance
Branching Morphogenisis/ Jenny E Sabin by Ars Electronica on Flickr
Wednesday, 15 December 2010
redefining the hard to reach
margot the light by shoothead on Flickr
Wednesday, 15 December 2010
A lever for change
Striped skunk at London Zoo by Baby Dinosaur on Flickr
Wednesday, 15 December 2010
new models of delivery
Open 25 hours by Maura Johnson on Flickr
Wednesday, 15 December 2010
looking at the numbers
Numbers by KrissyHo on Flickr
Wednesday, 15 December 2010
Communications campaigns
• events• think pieces• using social media effectively• demonstrably modelling behaviour• engaging use in the Knowledge Hub
Wednesday, 15 December 2010
Riding the wave
Riding the perfect wave by San Diego Shooter on Flickr
Wednesday, 15 December 2010
Celebrating the successes
Sky full of sparkles by Lisi~ on Flickr
Wednesday, 15 December 2010
What else can we do?
• How can we help people change knowledge sharing behaviour?
• How can we engage champions more effectively?
• How can we communicate more widely and deeply?
• How can we leverage tech to accelerate the pace of change?
Wednesday, 15 December 2010
Finding me
• www.twitter.com/ingridk• www.slideshare.net/ingrid_k• www.ideapolicy.wordpress.com• www.local.gov.uk/knowledgehub• http://bit.ly/KHubCoP• www.ingridkoehler.com
Wednesday, 15 December 2010