Knowledge Economic Forum IV Site Visit on March 24th, 2004 Welcome to Sakosa.

Knowledge Economic Forum IV

Site Visit on March 24th, 2004

Welcome to Sakosa



Program

08:30 Depart from Istanbul

10:00 Arrival to Kentsa (Argesa Conference Room)Coffe - Presentations

10: 45 Moving To Sakosa Site

11:00 Site Tour Starts at Sakosa

12:00 Lunch (Kentsa Social Club)

13:00 Depart from Kentsa to Istanbul



Sabancı Holding

Sectors:

Tire, Tire Reinforcement, AutomotiveBanking and InsuranceChemistryRetailingFoodCementTextile

Joint Ventures with:

BridgestoneDuPontBekaert

Philip MorrisToyota

CarrefourHeidelberg ZementInternational Paper

Banque Nationale de Paris Dresdner Bank

Turnover: USD 11 billionEmployment: 35,000



Kentsa Introductory Film (5 min.)



Road To ExcellenceRoad To Excellence in Polyester Tire Reinforcement

Presentation at Knowledge Economic Forum IV

March 24, 2005İzmit, Turkey



Contents

Tire Industry

Tire Reinforcement Materials

Kentsa serving to tire industry...

Sakosa Introduction

Innovation and DevelopmentNew Product Development

Respect To Environment (reaching to benchmark level)

Culture and Training

Aligning Company and Employee Performance



Tire Industry

Types of Tires:

Auto Light Truck Truck/Bus Others

Tire Markets:

Vehicle Producers (OE)

Replacement Buyers

Tire Technology:

Radial

Cross-Ply



Tire Industry

• A global business. Big 5 manufacturers produce around 70% of world’s demand

• Very high technical standartsApproval times for a new product take around 1.5 year

• Turkey, a critical production centre to Greater Europe (Europe, Middle East, Africa)

• PETLASPETLAS



Tire Reinforcement Materials

A typical radial tire for automobiles is reinfoced by .....

Steel

Fabric combinations of• Polyester,• Polyamide,• Viscose



Sabancı Holding serving to Tire Industry

Holding’s Strategic Business Unit:

Tire, TireReinforcement & Automotive

Location: Kentsa Industrial Site, where there is one tire manufacturer, three reinforcement material producer factories and one co-generator plant.

Focus of this site visit: Sakosa, one of the three tire reinforcement material producer plants



Kentsa Serving To Tire Industry ...

Produces TiresJV with Bridgestone

Produces Nylon Yarn and FabricJV with Dupont

Produces Steel CordJV with Bekaert

Power & Utilities Co-generator

ANKARA

İSTANBUL



What does Sakosa Produce?

HMLS polyester yarn and Fabric made of this yarn

to be used as reinforcement material in tires



Sakosa

Offices

Yarn Production

Fabric Production

Special Treatment To Fabric

Utilities



Production Flow of Sakosa

Yarn Production

Weaving

TwistingTreatment to

Fabric

PET ChipPET Chip

Fabric for Tire Fabric

for Tire

High Modulus Low Shrinkage (HMLS)Polyester yarn

High Modulus Low Shrinkage (HMLS)Polyester yarn



Sakosa Highlights

Started production in year 2000 as a JV between KoSa (Invista) (USA) and Sabancı Holding.

Became 100% Sabancı company at the end of 2001.

Currently:

300 employees

A revenue of 63 million Euros

Exports 80% of its production

Number One HMLS polyester fabric supplier in Greater Europe



Strengths and Opportunities

Strengths

Modern technology Increasing demand to

product Integrated facility Efficient, young and

dynamic workforce

Opportunities

Joint development requests from global tire manufacturers

Internationalization



Customers of Sakosa

Number One HMLS polyester fabric supplier in Greater EuropeNumber One HMLS polyester fabric supplier in Greater Europe



Innovation and Learning in Sakosa



New Product Development

A TECHNOLOGY DRIVEN MANUFACTURING PROCESS;

• ELIMINATES ONE EXTRA STEP IN PRODUCTION (COST EFFECTIVENESS)

• IMPROVED YARN PHYSICAL PROPERTIES

• MORE HOMOGENITY AT BASIC PROPERTIES

• EXCEEDING CUSTOMER EXPECTATIONS

• HIGH PERFORMANCE AT CUSTOMERS’ MILLS

• HIGH VOLUME PRODUCTION CAPABILITY

ACHIEVED BY;

• IMPROVED UP-STREAM PROCESS,

• INNOVATED HIGH CAPACITY POLYMER PUMPS

• IMPROVED YARN PATH ALIGNMENT

• INNOVATED TAKE-UP MECHANIZATION

• INNOVATED WINDER OPERATING PROGRAM

A new type of yarn (characterised by thickness: 2200 dtex) is developed by Sakosa



New Product Development (..contd)

EXT. FEED HOPPER

EXTRUDER

MANIFOLD

DOWBOX

QUENCH

DRAWSTAND

WINDER

SSPSSP

HMLSHMLS

Reactor-A

CrystallizerFeed Hopper

Crystallizer

Extruder FeedHopper 1 & 3

SILO

Reactor--B


Drying Silo

Reactor-A

CrystallizerFeed Hopper

Crystallizer


SILO

Reactor--B


Drying Silo

SAKOSA YARN PROCESS



Respect To Environment

During ISO 14001 certification process, Sakosa’s 25 different applications has been selected as benchmark level best practices.

ISO 14001 CERTIFICATION PROCESS AT SAKOSA

WHAT : ISO 14001 ENVIRONMENTAL MANAGEMENT SYSTEM

WAY : TO MANAGE ALL THE ENVIRONMENTAL ACTIVITIES SYSTEMATICALLY

WHEN : IN BETWEEN OCTOBER 2003 AND MAY 2004

WHERE : AT SAKOSA MANUFACTURING PLANT, IZMIT

HOW : THROUGHOUT A CERTIFICATION PROCESS BY A THIRD PARTY CERTIFICATION BODY




CERTIFICATION PROCESS;

WITHOUT ANY NONCONFORMITY

COMPLETED IN HALF OF THE AVERAGE COMPLETION TIME

SAKOSA’S 25 DIFFERENT AREAS HAS BEEN SELECTED AS “BEST PRACTICES”




KEY SUCCESS FACTORS;

• COMMITMENT AND INVOLVEMENT OF TOP MANAGEMENT

• PARTICIPATION OF ALL PROCESS OWNERS

• EFFECTIVE TEAMWORK

• OWNERSHIP AND ENCOURAGEMENT OF EMPLOYEES

• USING OF BENCHMARKING AS A LEARNING TOOL




SOME HIGHLIGHTS OF SAKOSA’S BEST PRACTICES;

DEPLOYMENT OF ENVIRONMENTAL ISSUES AS A STRATEGIC TARGET YEARLY BASSIS

MANAGEMENT OF CERTIFICATION PROCESS

CONTINUOUS IMPROVEMENT PROJECTS FOR SAVING THE NATURAL RESOURCES

EFFECTIVE TRAINING PROGRAMS, WORKSHOPS, EXTERNAL VISIT AND REWARDING ACTIVITIES

PLANNED AND SYSTEMATIC PROCESS COMPARISON AND BENCHMARKING OF “ESHA” SYSTEMS



Company Culture

In 2000, a joint study with Sabancı University had been realized to determine corporate culture, and hence to take actions so as to reach the targeted culture.

Strategic Choices•Strategy•Objectives•Vision

•Human Resource Capability•Competencies

•Component Tasks•Work Flows/ Processes

•Strategic Grouping •Formal Linking•Rewards•I nformation systems•HR Management Systems•Career Systems

•Norms, Values•Communication Network

•I nformal Roles•I nformal Power

•Norms, Values•Communication Network

•I nformal Roles•I nformal Power

Executive Leadership•Competencies•Demography•Group Process

CONGRUENCE MODEL

People Culture

Formal Organi-zation

Critical Tasks

COMPANY CULTURE SURVEY

RESULTS (DEFINED)

BEHAVIOURAL ATTRI BUTES

PERFORMANCE GAPS• ACTUAL PERFORMANCE• EXPECTED PERFORMANCE

COMPANY CULTURE SURVEY

RESULTS (DEFINED)

BEHAVIOURAL ATTRI BUTES

PERFORMANCE GAPS• ACTUAL PERFORMANCE• EXPECTED PERFORMANCE



Company Culture (...contd)

GROUP ORI ENTED (COLLECTI VI ST)• Team work is essantial. • Everyone shares the succeses and

failures of the company.• Social relations between members ar

strong (even out side of the company)

HI ERARCHI CAL• Hierarchical differences are strong and

essantial.• Superiors has extra preferences then

subordinates.• Subordinates do not question decisions

of the superiors.

I NDI VI DUALIST• Employees tries to outstand by

themselves. • Employees compete with each other.• Private and proffesional life of the

employees are being seperated.

EGALI TARI AN• Superiors percieves their subordinates as

individuals and evaluate them equally.• Knowledge and experience are more

important then hierarchical position.

% 42

% 31

% 14

% 13

These results are in line with Sakosa Management Company Cultureexpectation therefore collectivist and egalitarian attributes are being

underlined with training programs.

Results of Survey:



Training (2004)

20

,39

5

12

8

45

01,5

97

1,3

05

1,8

48

9,9

90

5,0

77

92

0

2,0

27

2,2

05

22

,31

6

13

5

39

9

64

0

15

,99

2

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NV

IRO

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SK

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MIS

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IH

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ME

NT

TP

/ Y

AP

TO

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PLANNED

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Aligning Company and Employee Performance

Targeted Profile

CompanyCulture

aCompany Strategy

Career Management

Definitons of the goals

Development Plan

Trainings

aaPerformance Evaluation

Definitons of the goals

Development Plan

Trainings

aaPerformance Evaluation

Definition of Organizational Development

Needs

DevelopmentEvaluation

X+1 X+...



- End of presentation -

2 minutes for your safety...



Safety During Site Visit

There is a group number on the hand-outs given to you. Please follow your assigned guide.

During tour;– Please stay between white lines– Wear safety glasses at all times– Put your ties into your shirt– Switch off your mobile phones

– In case of losing your group, please go to meeting point (tree at the entrance of administration building)



You are in Group Number #

Please follow your Guide for Group #.

Your visit track will be as

shown.

During tour, please stay between white lines for your

safety

Please be at meeting point at 12:30

Meeting Meeting PointPoint

Offices

Yarn Production

Fabric Production

Special Treatment To Fabric

Warehouses



Thank you...

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Knowledge Economic Forum IV Site Visit on March 24th, 2004 Welcome to Sakosa.

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