Knowledge Management (KM) ?!

Some terminology, key elements & tools –

Sören Bauer, pr audit, Washington DC, 26 July 2011

and what it might have to do with

strategic communication for governance reform

KEY OBJECTIVES

This presentation will aim to convince you that

1.KNOWLEDGE is the only resource that becomes MORE when

you USE it!

DARE TO SHARE 2. if you DARE TO SHARE (with the right people!), all will BENEFIT, and you’ll move FASTER !

3. it’s not a problem if YOU don’t know – you just need to KNOW WHO KNOWS – and DARE TO ASK !

KEY TERMINOLOGY

Beware!

This presentation will bombard

you with new terms and terminology such as

1. Tacit and explicit knowledge

2. Information society vs. Knowledge society

3. Knowledge mapping3. Knowledge mapping

4. Intellectual capital report

5. Killer application

6. Community of Practice

7. Open Government Data

WHO IS BEHIND THIS PRESENTATION ?

Ugochukwu N. Ugbor:

“Getting knowledge focused”

… as well as Google Alerts on

“knowledge management” in

English, French, Portuguese

MAIN TOPICS OF THIS PRESENTATION

1. What is knowledge?

2. Why is knowledge so important?

3. Knowledge mapping and intellectual capital

4. Success stories of strategic knowledge sharing4. Success stories of strategic knowledge sharing

• Creating a knowledge networking culture at Siemens – the killer application!• Knowledge Management at the Asian Development Bank• Knowledge management and sharing in Africa• Open Government Data OGD

5. … and maybe powerful questions!

TACIT AND EXPLICIT KNOWLEDGE

Explicit knowledge is knowledge that

1. can be articulated, codified, and stored …

2. … in media such as databases, books, manuals, procedures and how-to video or other …procedures and how-to video or other …

3. … can be readily transmitted to others. The information contained in encyclopedias (including Wikipedia)

are good examples of explicit knowledge.

Wikipedia.org

TACIT AND EXPLICIT KNOWLEDGE

Tacit (also: informal) knowledge is knowledge that is

1. unwritten, unspoken, and hidden vast storehouse of knowledge held by practically every human being, based on his or

her emotions, experiences, insights, intuition, observations and

internalized information

2. difficult to transfer 2. difficult to transfer to another person by means of writing it

down or verbalising it.

3. integral to the entirety of a person's consciousness, is acquired largely through association with other people, and requires

joint or shared activities to be imparted from on to another.

TACIT = ICEBERG

Tacit knowledge is like the

SUBMERGED PART OF AN ICEBERG.

It constitutes THE BULK OF WHAT ONE KNOWS,THE BULK OF WHAT ONE KNOWS

and forms the UNDERLYING FRAMEWORK

that MAKES EXPLICIT KNOWLEDGE POSSIBLE !!!

Why is knowledge so important

KNOWLEDGE is

1. the key driver for change

2. the key element for innovation and individual as well 2. the key element for innovation and individual as well as organizational learning

3. highly linked to “leadership” i.e. how people run organizations and enable / allow for knowledge

networking

POWERFUL EXAMPLES OF STRATEGIC KNOWLEDGE SHARING

FOR WHOM AND WHY

does structured information and does structured information and

KNOWLEDGE sharing and networking

matter ?

POWERFUL EXAMPLES OF STRATEGIC KNOWLEDGE SHARING

Knowledge sharing and networking matters for, among others,

1. Societies / countries / regions2. International organisations2. International organisations3. Companies

Knowledge in societies

Knowledge in societies / countries / regions:

Information society vs. Knowledge society

Information society vs. knowledge society

Knowledge societies are not to be confused with Information societies.

Knowledge societies contribute to the well-being of individuals and communities, and encompass social, ethical and political dimensions.

“Towards Knowledge Societies“, UNESCO, 2005

Information society vs. knowledge society

Information societies, on the other hand, are based on

technological breakthroughs

that risk providing little more that risk providing little more than “a mass of indistinct data”

for those who don’t have the skills to benefit from it.

Information society vs. knowledge society

Villa El Salvador in Villa El Salvador in Peru is a community of several thousand people who were

evicted from Lima in 1971.

Information society vs. knowledge society

Settled in the desert, they Settled in the desert, they Settled in the desert, they Settled in the desert, they built, without any outside built, without any outside built, without any outside built, without any outside assistance, schools and assistance, schools and assistance, schools and assistance, schools and education centers and education centers and education centers and education centers and turned their slum into an turned their slum into an turned their slum into an turned their slum into an organized town of more organized town of more organized town of more organized town of more than 400,000 inhabitants. than 400,000 inhabitants. than 400,000 inhabitants. than 400,000 inhabitants.

Ninety-eight percent of children in the town go to school, adult illiteracy is the lowest in the country at 4.5 percent and more than

Information society vs. knowledge society

percent and more than 15,000 students are enrolled in the University of Villa El Salvador or in universities in the capital, Lima.

Knowledge can be assessed and mapped – Arab Knowledge Report

Knowledge can be assessed and mapped – Intellectual Capital Report

There exists a triadic relationship among knowledge, development, and freedom. and freedom.

Arab Knowledge

Report 2009, p. 27

Want to know more? Go to: www.slideshare.net/ajtalukdar/what-is-an-intellectual-capital-report-presentation

Knowledge in societies

Knowledge in companies

STRATEGIC KNOWLEDGE SHARING - COMPARATIVE ADVANTAGE OF COMPANIES

"We understand that the only competitive

advantage the company of the future will have

is its ability to learn faster than its competitors“

(Arie De Geus, 38 years with Royal Dutch Shell, former Executive Vice

President and Planning Director, Board Member of Organizational

Learning Center at Massachusetts Institute of Technology MIT)

Creating a knowledge networking culture –the killer application

One needs to bring many elements together to create a knowledge networking culture.

One element is a killer-application in order to make people talk about knowledge networking!

Key issues for creating a knowledge networking culture –

Further elements for Knowledge Networking

1. must be wanted2. is compatible with business model and

incentive system3. is supported by management4. is integrated into business5. is communicated (viral?)4. is integrated into business5. is communicated (viral?)6. needs task/tool-fit (use-case analyses)7. needs high usability & „fun“ of use8. needs killer-application9. needs expectation management10. needs success stories11. creates appreciation and trust

KM at the most amazing learning International Financial Institution

Asian Development Bank:

“Communities of Practice (CoPs) …

… are groups of people who …… are groups of people who …

… generate, nurture, and share knowledge in their

chosen field.”www.adb.org

KM at ADB: www.adb.org/Knowledge-Management/

KM 4 DEVELOPMENT & INNOVATION IN AFRICA – IT’S HAPPENING!

KM 4 DEVELOPMENT & INNOVATION IN AFRICA – IT’S HAPPENING!

… that there are 48 hr gatherings

Did you know …

… that there are 48 hr gatherings

in Lagos, Nigeria, …

KM 4 DEVELOPMENT & INNOVATION IN AFRICA – IT’S HAPPENING!

…of ideas, people and digital tools aimed at

creating novel web & mobile solutions to solutions to transform citizen participation in governance ?!

FIND OUT MORE

STRATEGIC KNOWLEDGE SHARING FOR GOVERNANCE – TECH-IN.ORG

One more thing: Open Government Data (OGD) !!!

After a five years battle, OGD in Kenya proudly presents:

“The data release will completely change the way the government deals with the public and will strike a huge blow against corruption …”

OBJECTIVES ACHIEVED ???

1.KNOWLEDGE is the only resource that becomes MORE when you USE it

2.If you DARE TO SHARE (with the right people !), all will BENEFIT, and you’ll move people !), all will BENEFIT, and you’ll move FASTER

3. It’s not a problem if YOU don’t know – you just

need to KNOW WHO KNOWS – and DARE TO ASK

POWERFUL QUESTIONS

Any (powerful) questions?

Please ask!pr audit

Sören BauerSören Bauer

s.bauer@pr-audit.com

Skype: soren.bauer

+43 664 530 7334

+216 245 465 24

Thank you!

Web sources

www.allkm.com/km-basics/explicit-knowledge.php

www.youtube.com/watch?v=pQHX-SjgQvQ&feature=related

www.corfinaf.de

www.siliconfareast.com/learning-organization.htm

http://kmca2012.blogspot.com/2011/07/keynote-speakers-include.html

www.slideshare.net/ajtalukdar/what-is-an-intellectual-capital-report-presentation

www.washcommunication.blogspot.com

www.adb.org/Knowledge-Management

www.tech-in.org

http://bit.ly/open-data-map#

www.opendata.go.ke

www.cpj.org/blog/2011/07/kenyas-quiet-information-revolution.php

http://portal.unesco.org/ci/en/ev.php-URL_ID=20493&URL_DO=DO_TOPIC&URL_SECTION=201.html