KNOWLEDGE MANAGEMENT:CREATING COMPETITIVE INTELLIGENCE FOR THE FUTURE

C. BeenaP.K. PadmakumarS.N. Archana

main theme :Moving towards the future

what is the future of Higher education ?

Many developed countries have their strategic plan for Future of Higher education or The vision for Higher Education 2010 to 2025 is

Collaboration Competition Communication Creativity Critical thinking Brand Identity.

IMPORTANCE OF BASIC LEARNING TECHNIQUE

आचार्याा�त् पादमादते्त पादं शि�ष्र्याः स्वमेधर्याा ।सब्रह्मचारि�भ्र्याः पादं पादं कालक्रमेण च ॥

Acharyat Padamadatte, Padam Shishyah Swamedhaya |Sa-brahmacharibhyah Padam, Padam Kalakramena Cha ||

 

MORE PREDOMINANT Because Changing Dynamics in higher education New generation are digital Natives Research outputs are in different formats Research are interdisciplinary in nature Globalization Application of ICT Organizational culture Huge Volume of literature are coming out R&D outputs are published in different forms and usually circulated

only among peer groups working in the same subject discipline Major research works are carried out with public funds

INTRODUCTIONInformation is not staticAccording to 5th Law, Library is a growing organism

But today

Information is a growing and moving at a rapid pace

GENESISHuge volume of literature are coming outApplication of ICTOpen Access MovementMultidisciplinary ResearchJournal ConsortiaE-books/e-journals/ e data basesSocial NetworksWeb 2.0Peer-to-peer communication

TWO KINDS OF KNOWLEDGE Knowledge is intangible, dynamic, and difficult to

measure, but without it no organization can survive.

Tacit: or unarticulated knowledge is more personal, experiential, context specific, and hard to formalize; is difficult to communicate or share with others; and is generally in the heads of individuals and teams.

Explicit: explicit knowledge can easily be written down and codified.

KNOWLEDGE DEFINITION Defined in many ways: Information and skills acquired through experience or

education; The theoretical or practical understanding of a subject; What is known in a particular field or in total; facts and

information. When information is packaged or used for

understanding or doing something, it is known as knowledge.

KNOWLEDGE AT UNIVERSITIESAn organization that is skilled at creating, acquiring, and

transferring knowledge, and at modifying behavior to reflect new knowledge and insights.

INTELLIGENCE Knowledge in action Strategic use of knowledge assets, including

widespread, purposeful gathering ,analysis and use in making strategy.

Aggregate or global capacity of the individual to act purposefully, to think rationally, and to deal effectively with his/her environment

strategic use of knowledge assets, Or in simple words practical knowledge

COMPETITIVE INTELLIGENCEcompetitive intelligence field of practice That is application of intelligence into products, Decision

making, Customers/clients competency for this process includes Systematic gathering of internal & external information

from multiple sources, its synthesis, integration, and analysis producing actionable results

converting it into intelligence utilizing this in decision making. If the intelligence gathered is not usable (or actionable)

then it is not intelligence.(Wikipedia)

ORGANIZATIONAL CULTURE Organizational culture is the collective behavior of humans

who are part of an organization includes the organization values, visions, norms, working

language, systems, symbols, beliefs and habits Organizational culture affects the way people and groups

interact with each other, with clients, and with stakeholders Being a learning organization especially higher educationorganizational culture emphasizes sharing information

through an encouragement for contributing to the organizational knowledge base.

Providing top-management leadership for the KM effort.Demonstrating the value of KM to encourage commitment

KNOWLEDGE MANAGEMENTThe new source of wealth is knowledge, and not

labor, land, or financial capital. It is the intangible, intellectual assets that must be managed.

The key challenge of the knowledge-based economy is to foster innovation.

DEFINITIONS KM is “managing the knowledge through a systematically and organizationally specified process for acquiring, organizing, sustaining, applying, sharing and renewing both the tacit and explicit knowledge for enhancing organizational performance and creating value." (Davenport & Prusak 2000),  Designing and installing techniques and processes to create, protect, and use known knowledge. Designing and creating environments and activities to discover and release knowledge that is not known, or tacit knowledge. Articulating the purpose and nature of managing knowledge as a resource and embodying it in other initiatives and programs. According to Drucker (1999) KM is about making the right knowledge available to the right people.

WHY KM

Competitive success will be based on how strategically intellectual capital is managed Capturing the knowledge residing in the minds of academia so that it can be easily shared across the enterprise Leveraging organizational knowledge is emerging as the solution to an increasingly fragmented and globally-dispersed workplace reuse of knowledge saves work, reduces communication costs, and allows an organization to take on more projects

WHY KMKnowledge is managed more effectively in a learning organization.Information is systematically shared to achieve goals.Intellectual capital is a resource for competitive advantage faster retrieval of information minimizing duplication, saving or freeing up the time of busy professionals knowing who knows what and who is doing what improved quality of information a improved customer service and satisfaction faster solving of intractable and novel problems

ORGANIZATIONAL BENEFITS Internal organizational benefits, including efficiencies and effectiveness through:

sharing of good and best practices faster time-to-market for new products reduction of waste and re-work Facilitate decision making capabilities retention of knowledge before experts leave or retire Stimulates cultural change & Innovation cost savings, both in people's time and processing of information

WHY ORGANIZATIONAL KNOWLEDGE IS IMPORTANT Knowledge can be embedded in processes, products, systems, and controls Knowledge can be accessed as it is needed from sources inside or outside the firm It is versatile and can be transferred formally, through training, or informally, by way of workplace socialization It is the essence of the competitive edge!

KM STRATEGY AND TECHNIQUES AT CUSAT,

Closing the Gap between Knowing and Doing Do not allow stored knowledge to go unused; convert knowledge to action. Build a culture of action

BY Institutional Repository Bibliographical Information System for Science & Technology (BISSAT) Media Repository Reference Manager Traditional Knowledge Digital Library (TKDL)

Institutional

Repository

(Dyuthi)

Knowledge Managemen

t

Knowledge

Gateway (BISSAT)

Reference

Manager(Mendel

ey)

Media reposito

ry

TKDL

Digital Library

KNOWLEDGE SHARING IN CUSAT

IR

Media

Repository

BISSAT

TKDL

campus network

IR

IR

IR

Repositories

P2 communications

Web 2.0

Remote Access

Scientific community

Intranet

INSTITUTIONAL REPOSITORY“An institutional repository is a digital archive of the

intellectual product created by the faculty, research staff, and students of an institution and accessible to end users both within and outside of the institution, with few if any barriers to access.”

“University-based institutional repository is a set of services that a university offers to the members of its community for the management and dissemination of digital materials created by the institution and its community members. (Lynch, Clifford A )

DYUTHI (CUSAT IR)Funded by DSIR, Ministry of science & Technology in 2007Covers theses, working papers, conference proceedings, technical reports, books, unpublished literature etc.Available at http://dyuthi.cusat.ac.inTo pool up and consolidate the scattered research output of CUSAT in different aspects of Science & Technology.

DYUTHI.CUSAT.AC.IN

BISSAT (YUJ)Knowledge gate way of Cochin University of

Science & TechnologyPowered by open software BIBAPPIt aims to find experts on campus, archive their

work, promote the research of a research group, department, school, promote collaborative research in the campus,

Increase the visibility of campus research,Facilitate the reuse of publication data etc. Yuj covers the bibliographical information system

with citation and abstracts of scientific productivity of Cochin University of Science & Technology

YUJ.CUSAT.AC.IN (BISSAT)

MEDIA REPOSITORY

Media repository is a platform for media storage and delivery system. Media repository records, publishes, market and distribute a variety of educational and scientific products and services Covers the contents ERUDITE Events Featured Student’s Creation Training Lectures and invited talks Conferences/ seminars TV Shows

MEDIA@CUSAT.AC.IN

TKDL To explore the science behind tacit

knowledge of fishermen community about coastal resources

To develop the Traditional Knowledge Digital Library (TKDL) for fishery resources

Blending the traditional knowledge with scientific knowledge

Establish a NODAL Information centre in the fisheries sector

TKDLTraditional Knowledge is defined as

the sum of facts that are known or learned from experience or acquired through observation and study and handed down from generation to generation.

TKDL ( FISHERIES SECTOR.)

Diverse Knowledge

DIVERSE KNOWLEDGE

REFERENCE MANAGER Mendeley is a free reference

manager and academic social network  Help to organize research, collaborate with others

online, and discover the latest research. Automatically generate bibliographies Collaborate easily with other researchers online Easily import papers from other research software Find relevant papers based on what the researcher

is reading Access your papers from anywhere online

HOW KM SUPPORTS THE COMPETITIVE INTELLIGENCE Collaboration Communication Brand identity Provides Visual stimulation Supports critical thinking &Cognition Supports different types learning Available at any time, any where and any device

CONTINUE…..

Encourage teaching and training Peer to peer learning Social media for sharing Increase students engagement

&collaboration Basement for self learning & lifelong

learning Innovative tool for teaching & Learning

CONTINUE……. Support organizational competency Change the organizational culture Supports memory visual information processing, Provides global visibility

Package

CONCLUSIONThere is a tremendous scope for organizational Knowledge Management for moving towards the future .This is a small attempt by CUSAT Library professional team and we have still a long way to go.

Thank you