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Knowledge ManagementLooking Back, Looking Ahead--
and Its Future for the “Three Sectors”
Brook Manville, United Way of AmericaMitre Corporation TEM
Dec 5, 2007
PLEASE ATTRIBUTE AUTHORSHIP OF THIS PRESENTATION IF ANY PORTTION RE-USED. © Brook Manville 2007
Brook Manville
703-683-7810
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 2
Overview
• KM— LOOKING BACK
• KM— LOOKING AHEAD
• IMPLICATIONS FOR:
– For-profit
– Not-for-profits
– Government
• COMMENTS AND QUESTIONS…
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 3
Prognostication…
“The future looks pretty much the
same as the present…
only longer!”
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 4
The journey and the (First Gen) “S-curve” of KM….
discovery
development
integration
(1980s-1990s)
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 5
The journey and the First Gen “S-curve”….
• Peter Drucker et al
• Intellectual Capital
• the “Learning Organization”
• intangibles accounting
• data-information-knowledge-wisdom …etc, etc, etc
discovery
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 6
The journey and the First Gen “S-curve”….•Functional colonization:
– Corporate libraries
– Strategy & Planning
– Marketing
– OD
– HR
– IT
• Consultants & vendors galore
• Systems thinkers & chaos theory
• Learning communities
• Measurement and ROI
development
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 7
The journey and the First Gen “S-curve”….
•Tightly linked to strategy
• People-based knowledge augmented by technology
•Understanding of culture and collaboration, embedded
•Whole system approach
• Business metrics
•Taken for granted
integration
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 8
First Gen KM: Effectiveness of the Organization
STRATEGY
PROCESS & ORGANIZATION &
CULTURE
TECHNOLOGY
PEOPLE
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 9
The parallel First Gen “S-curve”….Knowledge advisory and product/service
offer to clients & customers
build a new business
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 10
Innovation & Revenue
Learn
Sell
Package
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 11
Key Attributes: First Gen
Identifying and managing the known
Leveraging assets of the company
Disciplined practice
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 12
Discontinuity!
• global competition
• internet
• “disaggregated value chains”
• learning through practice
1990s-2000s
quest for more performance
search, networking, web 2.0
Outsourcing and core competences
deeper understanding & integration
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 13
Looking ahead
the shift
effectiveness of the
organization
the power of the cross boundary
network
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 14
The (next) “S-curve” for KM….(“Second Gen”)
“The Power of Cross- Boundary Network(s)”
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 15
The emerging Second Gen “S-curve”….
discovery
development
integration
(1990s-2010-???)
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 16
The emerging Second Gen “S-curve”….
• real focus on knowledge of people
•the proliferation and pursuit of “communities of practice”
• web-based learning communities and portals
• learning and exchange processes beyond organizational boundaries
• collaboration becomes a science
discovery
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 17
The journey and the Second Gen “S-curve”…. • learning and knowledge
partnerships and value chains with suppliers, partners, customers
• social network analysis and network economics
• social networking, blogging, web 2.0
• open source manufacturing, processes, and learning
• “wisdom of crowds…”
development
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 18
The emerging Second Gen S-Curve….
????• from “boundaries” to “connections” and “collaborations” wherever, whenever
•enterprises as ecosystems of networks
• strategy as mapping, predicting and sourcing knowledge production
•leadership as democratic knowledge engagement across boundaries
Integration
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 19
The parallel Second Gen “S-curve”….Knowledge network businesses
knowledge network consulting & facilitation
knowledge membership businesses
selling expertise networks
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 20
Key Attributes: From First Gen to Second Gen
Identifying and managing the known
Leveraging assets of the company
Disciplined practice
From… To…
Discovering and facilitating the knowable
Connecting assets within & beyond boundaries
Experimentation and consolidation
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 21
What’s the “so what?” for practitioners?
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 22
…and what are the implications for each of the three sectors?
For Profit
Not-for-
ProfitGovernment
? ? ?
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 23
Context: the (traditional) differences among sectors?
Serves
Purpose
Approach
People
For Profit
Not-for-
Profit
Government
customers &
shareholders
create wealth and economic value
product market strategy
employees
the needy and/or
aggrieved
safety net
and /or social change
volunteerism &
philanthropy
mission-led staff &
volunteers
citizens
protect and further the common good
tax & spend on programs
politicians and civil servants
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 24
Reality: the blurring and overlap….
For Profit
Not-for-
Profit
Government
• Focus on performance
•Increasing demands for accountability, value
•Power of markets to provide solutions
•Expectations of social responsibility
•Transparency and interconnectivity
• War for talent
•Pressure for collaboration
Everybody:
• must perform higher against measurable outcomes
•must be a problem-solver
• find ways to collaborate with and leverage “whoever really knows”
• use markets but mind the common good, social resp.
•realize they’re in the “knowledge business”
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 25
Leaders and Practitioners of Knowledge Strategy and Programs should….
• break down boundaries, blow up the silos, pursue networks
• look beyond your enterprise and your sector—for “whatever it takes”—OPEN UP YOUR ORGANIZATION TO THE MORE “DEMOCRATIC WEB” OF THE FUTURE
• performance as your filter for decision-making, investment, experimentation, and even new business opportunities…
• …but manage the tension of values, mission and social responsibility
• embrace the social technologies for the power of people….
•….but keep technology in the appropriate place of a whole system approach
First Gen to Second Gen
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 26
..and perhaps most important:
Remember all we have learned about “knowledge management” in the last 25 years”…..
But don’t become a museum piece for what was done in an earlier age!!!!
Mitre TEM Presentation 12-5-07 © Brook Manville 2007 27
Q & A ?