Knowledge sharing client facing - Social Business IBM Business Connect Qatar

© 2013 IBM Corporation

What do you know?

The importance of sharing knowledge in your organization

Phillip de Ridder

© 2013 IBM Corporation 2

Imagine this…

This afternoon everyone

in your company walks

out the door…never to

return…including you.

Would your company be

able to survive?


When a person leaves your company,

What

knowledge do

they leave

behind?

And where is it?


Where does your company “knowledge” reside?

How do people get to it?

How do people leverage it?


Everyday a person in your company…

will discover a new and more

effective way of doing business.

What are the chances others

could benefit from this new way?



will find an answer to a

business problem they’ve

been struggling with.

What are the chances others

are struggling with the same

problem?



will create something unique, a

process, a macro, a shortcut…

that will help them be more

effective in their work.

What are the chances

others could leverage

that creation?


Yet…everyday a person in your company…

will spend numerous hours

looking for just the right document

that contains the credible

information they need.



will spend countless

hours in meetings and on

conference calls just to

gain mere minutes of

value or insight



will broadcast emails

to numerous people

with the slight hope

that someone might

hear their cry for help

and be able to assist.


Good news! There is a better way!

A way business people

around the world are sharing

knowledge


Imagine this…

The 3rd largest building materials

company in the world with 47,000

employees in 50 countries.

Introduced a social business,

knowledge sharing project – SHIFT.

Sharing knowledge led to new best

practices and process, implemented

in 1/3 of the time it used to take.


Imagine this…

A premier railroad franchise based in the

United States structures its disparate

knowledge artifacts into a managed

repository and leverages social business

to access and leverage case files.

Knowledge sharing helped the company

produce litigation information in a timely,

low

cost manner, working to make

e-discovery a better situation.


Imagine this…

a family of mutual property and

casualty insurance companies

that wanted to break down the

silos that had developed in

their company and within their

independent agency force.

Sharing knowledge, they were

able to increase revenue from

$65M to $110M using 1/3 less

resources.


Imagine this…

a global industrial automation

device company that wanted to use

their collective knowledge better, to

remove geographical barriers to let

knowledge flow

Now people searching for specific

information can now access and

leverage content as well as the

personal experiences of others...

to deliver a better

product to the customer.


Just imagine what you could do with your knowledge…


through open communiciations from knowledge transactions to knowledge relationships

1 Open conversations to provide transparency and leverage the views and opinions of others

Q? A!

Only 2 people

benefit from this conversation

Q&A

Microblogging

Social

Mail

Forums

Bookmarks

Wikis

Blogs

Everyone is able to benefit

from this conversation

2 Leverage social by incorporating it into all of your communications channels. Don’t add social as a separate communication app…make your communication apps social.

+ + + = Meetings Mail Messages Social

Confusion

Social

Mail

Social

Meetings

Social

Messages

= Success


through open sharing from knowledge in folders to knowledge in action

1 Move from a knowledge model focused on the creations (files in containers), to one focused on the creators (your knowledge workers)

2 Identify and leverage the credible knowledge by integrating social (people) with your knowledge (content) repositories

Knowledge stored in silos is hard to

find, duplicated and often out of date

With open sharing based on social, find the

knowledge source and you find their knowledge

Which one should I use? Knowing who created the content and who

has used and “liked” it makes it much easier

to find credible knowledge

Conventional knowledge search methods

can find potential knowledge, but it does

little in identifying the “best” fit


through open gatherings from closed meetings to knowledgeable active communities

1 Keep interested parties engaged and updated through social networks and communities built around specific knowledge and interests

2

Leverage these communities and networks as the “go to” place for subject matter expertise and discussions Human Resources

Government Sales

Eating Healthy

Support

Store

Managers


We can help you realize what you can imagine

#1 IDC named IBM #1 in Enterprise Social

Software for the 4th consecutive year

60% A growing majority of the Fortune 100 use

IBM social business software

400,000+ 400k+ IBMers use the company’s social

platform to connect and collaborate www.ibm.com/social

http://www.ibm.com/social


Ideas? Questions? Comments?


I look forward to working with you

Phillip de Ridder Title Social Software Solutions Architect

Software Group

IBM Middle East & Africa

@phidzo

ae.linkedin.com/in/phillipderidder

[email protected]


© IBM Corporation 2013. All Rights Reserved.

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