1. Digital Marketing Analytics:Put your data to work@Kognitio @BizVizWizJoin the discussion: #DigiMktSlides on SlideShare:http://www.slideshare.net/Kognitio/kognitio-avs-digital-marketing-analytics-webinar

2. Digital Marketing Analytics: Put your data to workwww.kognitio.comwww.avs.com@Kognitio @BizVizWizJoin the discussion: #DigiMktWelcome!Thankyouforjoiningtodayssession!Thewebseminarwillstartmomentarily.FeelfreetousetheQ&Afeature(We will email you a link to the slides)Slides on SlideShare: http://www.slideshare.net/Kognitio

3. Nigel Sanctuarynigel.sactuary@kognitio.com@KognitioSteve Sukmansteve@avs.com@BizVizWizAnintroductiontoinmemoryanalyticsanddatavisualizationtechnologyforthemarketingindustrySlides on SlideShare: http://www.slideshare.net/Kognitio

4. @Kognitio @BizVizWiz #DigiMkt 4Digital Marketing AnalyticsAddressing the challenges of digital marketing and its contextAddressing the challenges presented by packaged solutionsAddressing the Challenges presented by collecting and using digital marketing dataVisualising the insight and impact of digital marketing

5. @Kognitio @BizVizWiz #DigiMkt 5Managing the customers digital presenceCampaign dataWebsite traffic data Call center data Revenue dataDatawarehouseData assembly Analytics Data visualization

6. @Kognitio @BizVizWiz #DigiMkt 6

7. @Kognitio @BizVizWiz #DigiMkt 7AnalysisServerCase Study: (Not Nike, but just as big)MPPAnalyticalData PlatformMPPAnalyticalData PlatformCollectionServer

8. @Kognitio @BizVizWiz #DigiMkt 8

9. @Kognitio @BizVizWiz #DigiMkt 9Expanding the scope

10. @Kognitio @BizVizWiz #DigiMkt 10Expanding the breadthOperationalActionsSalesTransactionsWeb ActivityCompetitoradvertisingSeasonMarket ConditionsFuel PricesUnemploymentratesOther economicfactorsConsumerConfidenceAttributionOptimisationAllocation1 2 3BusinessOutcomesConsumerResponseSearchOnline ChatterStore VisitsPurchasingUnit SalesRevenueMarginsService StandardsCustomer Lifetime ValueMarketingActionsNative contentSocial MediaPaid searchOnline displayMobile AppsEarnedMediaPricingPromotionsCustomerserviceBroadcast

11. @Kognitio @BizVizWiz #DigiMkt 11The reality of the digital footprintComplaintsCRMShippingIVRWeb ServerCRMACDA Single CustomerLeaves a big footprintCampaignServer

12. @Kognitio @BizVizWiz #DigiMkt 12A shift in scope for Digital Marketing AnalyticsNeed a Solution: Marketing/Brand/Merchandising ExecutiveNeed a Platform: Data Analysts/Marketing AnalystSOCIALMEDIALikesSentimentADVERTISINGOn-linePrintOutdoorWEBTRAFFICPage ClicksAudienceoverviewSegmentationreportsCONVERSIONSOffersLoyaltySubscriptionIN-STOREDisplayCross-sellUp-sellSALESeCommercePoS LOB Solutions analytical teams Marketing Analyst Boutiques Advertising/Media Buying AgencyWEBJourneyIntegratedjourneysDigital Marketing AnalyticsTypical user community

13. @Kognitio @BizVizWiz #DigiMkt 13This means.

14. @Kognitio @BizVizWiz #DigiMkt 14Digital Marketing needs Granularity

15. @Kognitio @BizVizWiz #DigiMkt 15Basic vs. sophisticated insight and opportunity

16. @Kognitio @BizVizWiz #DigiMkt 16data volume challengesWebsite ActivityCampaign DataContact Centre ActivityPoint of Sale ActivityDataVolumeTime

17. @Kognitio @BizVizWiz #DigiMkt 17Integration ChallengesOperationalActionsSalesTransactionsWeb ActivitySeasonMarket ConditionsFuel PricesUnemploymentratesOther economicfactorsConsumerConfidenceMarketingActionsPrint AdsDirect MailRadioNative contentSocial MediaPaid searchOnline displayMobile AppsEarnedMediaPricingPromotionsCustomerserviceTelevisionAds

18. @Kognitio @BizVizWiz #DigiMkt 18

19. @Kognitio @BizVizWiz #DigiMkt 19Managing the customers digital presenceCampaign dataWebsite traffic data Call center data Revenue dataDatawarehouseData assembly Analytics Data visualization

20. @Kognitio @BizVizWiz #DigiMkt 20The enabler is In Memory MPPDataQueriesCPUsCPUsCPUsCPUsEvery core working on every queryData equally distributed across the serversIn memory Massively Parallel ProcessingServer 1Server 2Server 3Server 4Designed specifically for complex analytics

21. @Kognitio @BizVizWiz #DigiMkt 21A solution for managing the customers digitalpresence in your businessCampaign dataWebsite traffic data Call center data Revenue dataDatawarehouseData assembly Analytics Data visualization

22. Visualizationdoesntalwaysproduceinsight.22

23. Dashboardscanbedangerous

24. AVS positioning: Any data, any solution, any platformBIWAREHOUSESOCIAL WEBMETRICSERP CRMCAMPAIGNDOW/STOCKSUPPLYCHAIN FINANCEPOSINVENTORYPACKAGEDSOLUTIONSANALYTICAPPSMOBILEAPPSTOUCHAPPSAVS CONFIDENTIAL

25. Start here

26. Finish here

27. Produce answersnot questions

28. Break the rules and think outside the chart

29. AVS1999What appears on the surface

30. AVS1999Can easilyhideinsightthat liesbeneath

31. DATAKOGNITIOANSWERSAVS

32. Ifthisiswhatyourbusinesslookslike,thisishowyoushouldvisualizeit.AVS2004

33. Think outsidethe chartAnswers by AVS live here:

34. @Kognitio @BizVizWiz #DigiMkt 34What did we see? Capabilityisnotavailablefromasimplepackage VisualizingBigDatagoesbeyondthechart TheCloudminimize