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© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 1 Komunikacije v poslovnem svetu (trendi in priložnosti) Beno Ceglar, Cisco Slovenija [email protected]
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Page 1: Komunikacije v poslovnem svetu (trendi in priložnosti)telekomunikacije.org/.../01.Telekomunikacije2008... · Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Komunikacije v poslovnem svetu (trendi in priložnosti)

Beno Ceglar, Cisco [email protected]

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© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Vsebina

Rešitve za sodelovanje v poslovnih okoljih

Poslovni video

Rešitve Cisco WebEx

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Kultura TehnologijeProcesi

“Sodelovanje” predstavlja osnovo za poslovanje

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Mobility Security Policy MgmtAccessData Center Presence

Omrežje predstavlja platformo za rešitve sodelovanja

Unified Communications

IP TelephonyContact Center

Web & Audio ConferencingUnified Messaging

Video

Desktop Video TelePresence Video Conferencing

Web 2.0 ApplicationsCisco WebEx Connect Platform

Application Development Tools

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© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5Mobility Security Policy MgmtAccessData Center Presence

Unified CommunicationsUnified Communications VideoVideo Web 2.0 ApplicationsWeb 2.0 Applications

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Kako rešitve za sodelovanje ponuja Cisco

CustomerPremises

Equipment(CPE)

Managed CPE

HostedCommunications

Solutions

SoftwareAs A

Service

ON PREMISE ON DEMAND

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The Convergence of All Forms of Business Communications

PolicySpeech PresenceVirtualization VideoMobility

IntelligentNetwork

Mobile UCClients

Unified Messaging

Contact Center

VoiceVideo

Rich MediaConferencing

Ciscove Združene komunikacije

Unified Mobility;CUMC

IP phonesUnified clients

Unity UC ManagerUC500

MeetingPlaceWebEx

Cisco Unified Contact Center

CollaborativeTeam Space

WebEx Connect

Policy/Identity

Email/IM

Cisco Ent Policy Mgr.

Email/ Integration;

CUPC

Cisco TelePresence

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Ciscov petletni plan vpliva združenih komunikacij na način sodelovanja

Accelerate Transform Include Transcend

Extending UC across

the business

Competitive advantage

with UCExtend UC to customers,

partners

Boundary Free Communication

Legacy,TDM to IP

Cost Savings

Employee Productivity

Business Transformation

Migrate

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Povezati ljudi, podatke in procese

Rešitve Cisco WebEx

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Nekateri globalni trendi in priložnosti

Globalization of Businesses

Speed vs. Scale

Rise of the Knowledge Worker

Distributed Value Chains

Ubiquitous Bandwidth

Mobility

SOA

SaaS

Unified Communications

Global Trends Technical Innovation

2.0

Tremendous Opportunity for Businesses to Move with Unprecedented Speed and Alter the Economics of Their Market

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Delivery Model

Inovacijski cikli

Consumer

Enterprise

Application Innovation Cycle

Public Network

Enterprise Network

3 to 6 Months

3 to 6 Years

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Delivery Model

The Current Landscape

Application

www

Izvleči najboljše iz obeh svetov

Ubiquity, Speed, Flexibility

“Web 2.0” style innovation platform

Facebook stat: 5000 “custom apps” built by 90K developers in 7 weeks

The “utilities”—security, reliability, scalability, availability, etc.

Intelligent services built into the network

Example: Network Access Control (NAC)

Bring together the pace of web-based innovations and Cisco’s proven strength in

enterprise networking

Public Network

Enterprise Network

Consumer

Enterprise

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Poslovna vrednost WebEx rešitev

Reduce human latency to speed up business processes

Achieve optimum business results by reducing friction in collaboration

Improve the quality and quantity of knowledge worker’s output

….and at the same time, reduce cost of doing business.

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WebEx rešitve

Infinite possibilities

Development platform,

open APIs

Add collaboration to any process, creating simple mash-ups or custom applications

+ =Instant Messaging

Voice

Shared Workspaces

Video

Web Meetings

Collaboration services

Presence

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Spletni sestanki - rešitve

• Presentation, app and desktop sharing/control

• Rich real-time collaboration features

Sales CenterEvent Center Support Center Training Center

• Live and recorded Webinars

• Pre and post event management

• Lead tracking

• Online sales meetings and demos

• Attention indicator

• Customer portal

• Online classroom

• Breakout rooms

• Remote testing

• Hands-on labs

• Remote support

• Remote access

• WebACD

• Multi-Session UI

Meeting Center

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WebEx MediaTone Network

9 Globally-linked data centers99.99%+ availability with full hot-site redundancyGlobal access and peeringAudit against ISO-17799 standards, stringent SAS70 Type II reportAudit against DIACAP/FISMA requirementsIndependent third-party source code review and reports

Intelligent, Secure, Reliable, and Scalable Global Delivery

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WebEx Connect: skupna platforma za storitve sodelovanja

Presence

Instant Messaging

Voice

Shared Workspaces

Video

Web Meetings

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Odprta platforma za razširitev in prilagoditev funkcionalnosti

Add Collaboration to Any Process, Creating Simple Mash-Ups or Custom Applications

Application Development Framework API

Connect Platform Services API

Common Services

Application Services

Security Framework

Identity

Policy

Analytics Notification Search

Administrative Services

User/ ApplicationProvisioning

Lifecycle Management

Audio Application Runtime

Table Service

Profile Calendar Video

Document Management

Persistent Chat

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Poslovni video

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Dramatična rast internetnega prometa zaradi videa

Gopher, FTP

WWW

P2P

Video Content

Video Communication

Dominant Traffic Type

1993-19951995-2000

2000-20132013-2025

2025+

1995: Web Overtakes Gopher, FTP2000: Peer-to-peer Overtakes Web2010: Video Content Overtakes

Peer-to-Peer2015: Video Communication

Overtakes Video Content

37% CAGR 2006-2011

T

Source: Cisco Global IP Traffic Forecast, 2007

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Pravi vzvodi za poslovni video

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Vsesplošna uporaba video tehnologije

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Vizuelne izkušnje in uporabniške zahteve

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Kreiranje novih poslovnih modelov z uporabo videa

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Izzivi vpeljevanja videa v poslovni svet

Complexity Interactivity Capacity

n-display problem

Too many formats

Delivering new experiences

Hard to find and share video

Video isreal-timeand interactive

Increased customer expectations

Video storage

Bandwidth

Experience

Fragmented solutions

Hard to use

User is control-plane

B

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Poslovni video sistemi

Video broadcast to desktop PCs

Video calling, WebEx, and

interoperability

Unified communications

Desktop video streaming Networked

video signage

Digital signage IP-based video

surveillance

Video surveillance

Life-like, in-person video

collaboration

Cisco TelePresence

Media ready network platform

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Poslovne video rešitve Telepresence

High-definition conferencing

Transforms collaboration

“Life-like” user experience

Tight network performance tolerances

Primary challenge: on-demand real-time performance

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Auditorium

Health Presence

KiosksDocument Camera

Presentations

3200

1000

3000

500

Multipoint

Interoperability

G

Intercompany

Poslovne video rešitve Telepresence

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Poslovne video rešitve Digital Media Systems

Streaming Video

e-Learning: Stored Training VoDs

Live Broadcast –Corporate Communications

Digital Signage

Primary challenge: capture, storage, and distribution

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Video Telephony &Unified Personal Communicator WebEx – On-demand

TelePresenceInteroperability

G

Network as the PlatformNetwork as the Platform

Ad-hoc Video calls

Voice, Video & Web Collaboration

Interoperability

Unified MeetingPlace

QoSMedia ProcessingRSVP Inter-company

Poslovne video rešitve Sistem Združenih komunikacij

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Media Ready Network

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Program Media Ready Network Omogočanje poslovnih video rešitev

Video Solutions

Enable VideoSolutions

Optimize UserExperience

Best PracticesBest Practices

ArchitectureGuidelinesArchitectureGuidelines

Validated DesignsValidated Designs

Service ProviderintegrationService Providerintegration

QoS

Identity

CAC

Media Processing

RSVP

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Omrežja MORAJO biti ustrezna za omogočanje video aplikacijToday's customers networks are NOT video ready…

– Optimized Delivery

– Monitoring and Management

– Non-Stop Communications

– Access Control

– Virtualization

– Infrastructure Security

– Increased Bandwidth

– Modular

…to address different application needs– capture, storage, and distribution

– on-demand real-time performance

– scalability and reach

– less predictable usage patterns

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Video Ready Network Arhitektura

Clients Video Network Services

Media Content

Media I/O

UserInterface C

odec

Identity Services

Mobility Services

Confidentiality

Media Endpoint

Access Services

Location/Context

Packet Delivery

Session Admission

Quality of Service

Transport Services

Optimization

Conferencing

Recording

Transcoding

Bridging Services

Capture/Storage

Distribution

Content Mgmt

Storage Services

Session/Border ControllersCall Agent(s) Gateways

Session Control Services

High Availability Network Design

DATA CENTER

Aggregation

Edge

Access

Core

CoreStorage / Tape Farms

Server ClustersServer Farms

Aggregation

Edge

Access

Core

CoreStorage / Tape Farms

Server ClustersServer Farms

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Video Ready Network Dodatni izzivi

Granular Application Classification, Prioritization, and Management–Distinguish among multiple video services and insure the experience, relative

service levels

Session Admission Control–Preserving wanted communications within policy are admitted to the network, while

unwanted are known and managed

Security–Cisco TrustSec integration for application level secure sessions and encryption

Presence and Location/Context Aware Services–Network provides information to applications to assist in session negotiation and

media type(s) available

Media Control Plane–Network intelligence at a session level, instead of a packet level

Seamless Session Integration–Access any rich media using the device of my choice, from the location of my

choice

IPv6–Improved multicast support and seamless mobile roaming

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“Cisco on Cisco” implementirane video rešitve

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Ujeti video priložnosti

Build Video Ready Build Video Ready Network ArchitectureNetwork Architecture

Deploy video solutions Deploy video solutions across the businessacross the business

Make Video part of Make Video part of your business DNAyour business DNA

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