May 28, 09:00

Regent’s University, London

KONNECT ALUMNI

discover the new age of alumni relations

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DISCOVER THE NEW AGE OF ALUMNI RELATIONS

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WELCOME TO KONNECT ALUMNI

On behalf of KonnectAgain, I am delighted to welcome you all here this morning to Regent’s University London for the Konnect Alumni Conference.

With a fantastic lineup of presenters, the conference is sure to explore and discuss topics of interest to all of us present. Our attendees this morning span the entire education sector, industry and government. We are all interested in alumni relations, and we all wish to see the discipline grow and develop.

I would like to thank you for taking the time to be here with us. You are forward thinkers. You are open to change, learning from others, and adopting best practices in your field.

We are delighted to be joined by a whole host of speakers and panellists who have travelled far and wide to be with us today. On behalf of everyone at KonnectAgain, I would like to thank them sincerely for the many hours of time and talent that they’ve devoted to ensure an inspiring day for all of us.

At KonnectAgain, we’ve spent the past year growing our team, building our product and getting to know and understand our industry. We have travelled across Europe and the US, meeting with the people on the ground, learning from them and building a solution to help bring alumni relations to the 21st century.

It is our hope that today’s conference is only the beginning. If each of you can take something away from today - be that a new contact who can help you grow your offering or a new way of doing things that can improve your day to day activities, I’m sure it will go a long way in building a strong reputable culture for alumni relations in the UK. This cultural shift is not something that cannot happen overnight, but if each of us start today, and work together, we can evoke real change.

I look forward to meeting with you all throughout the day.

Kind Regards,

Aidan Murphy

Marketing DirectorKonnectAgain

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SCHEDULE

Registration

Welcome & Introduction

Diaspora Matters with Kingsley AikinsKingsley is the Founder and CEO of Diaspora Matters. His particular interest, focus and passion is the whole area of Diasporas and how countries, organizations, regions, cities, companies and individuals can build Diaspora networks for mutual advantage.

The Social EraThis panel, consisting of leading alumni relations professionals and social media experts, will discuss the value of engagement and how instutitutions can utilise technology and social media to engage with alumni on their level. They will discuss what makes a good alumni community and how institutions can reap the rewards.

Charles Hardy, Education Engagement Lead, LinkedInStephen O’Leary, Media Analyst at OlyticoDaniel Porter Jones, Deputy Director of Development at the Royal Northern College of MusicKhen Nirnfeld, Development Data and Research Officer at Regent’s University London

Coffee & Networking Break - Knapp Gallery Sponsored by Qualtrics

Stephen O’LearyStephen O’Leary is a media analyst at Olytico, an online media and social media monitoring and analysis company. As well as an Irish and international client list, research and analysis carried out by Olytico has been used by major national and international broadcasters including RTE, TV3, BBC and The Washington Post. Stephen has produced an insightful piece of research focussing on the online speak of alumni in the UK and will share his findings with all of us today.

The Changing Landscape of UK Alumni RelationsAlumni Relations in the United Kingdom has developed rapidly in recent years. Our panellists represent a broad range of institutions and have vast experience in educational advancement across the UK. The discussion will focus on the future of alumni relations and fundraising going forward.

Sue Rees, Head of Alumni Relations at City University LondonDavid Whitaker, Head of Development and Alumni Relations at Regent’s University LondonJohn McLoughlin, Honorary Research Fellow, Centre for Philanthropy at University of KentHolly Peterson, Head of Constituency Engagement at University of London

Liza BennigsonLiza Bennigson has spent over a decade in development positions at non-profits and schools. She has left her most recent post as the Director of Alumni Relations at Menlo School in Atherton, California to join KonnectAgain’s global team, and will present her findings on the latest alumni relations trends.

Closing Remarks by Aidan Murphy, KonnectAgain

9:00AM

9:30AM

9:40AM

10:00AM

11:00AM

11:30AM

12:00PM

14:00PM

15:30PM

Networking Lunch - Knapp Gallery13:00PM

Business Demands Innovation: Alumni Relations in Global Business SchoolsAlumni Directors from some of the World’s leading Business Schools will share their tips and tools of the trade with a European audience.

Joan Adams Hewitt, Director of Alumni Relations at The Wharton SchoolMeredith Pierce Hunter, Director of Development & Alumni Relations at London Business SchoolCraig McKenna - Senior Director of Alumni & Institutional Relations at INSEAD

14:30PM

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DIASPORA MATTERS

When I got into this field, I didn’t know what the word diaspora meant. I thought it was something you took two of with a headache. The word actually has Greek origins, ‘dia’ meaning over and ‘speiro’ meaning scattering. The word was traditionally associated with the Jews and Israel, but in recent years the notion of diaspora has gone mainstream. In 1990, there were 150 million people living in a country other than the one they were born in. Today, that number is over 240 million people. Every country possesses, in varying degrees, ‘Diaspora Capital’ which is made up of flows of people, knowledge and finance.

So, obviously, I believe Diaspora Matters. The information age is over and we now live in the networked age. In this new world the measurement of power is connectedness. So, connecting matters, and for Universities, colleges, schools and institutions it really matters. An interesting way to look at this field is to change our vocabulary and to refer to Universities having Diasporas and countries having alumni. The same principles of networking apply to both.

KonnectAgain understands the importance of networking, and they apply the concept, using technology to engage alumni with content that is relevant. For me, networking is the most important skill in business. It is not taught at University, and I’m not sure why. Networking is all about building long-term sustainable relationships. Networking is about being world class listeners. There is a problem in the world we live in; people only listen to prepare what they want to say next, rather than to hear what the other person is saying. This, I believe is the crux of the problem with alumni relations, and why it performs so poorly. Less than 1% of graduates donate back to Irish institutions. In the United States, where alumni relations is perceived to be successful, it is still only at 10%.

Alumni relations departments need to become world class listeners. They need to hear what their alumni are doing. They need to know where in the world they are. They need to know what interests they have. They need to know how influential they are. If alumni relations departments listen, and understand their alumni, they will network better. They will connect better, and ultimately build a long term sustainable relationship.

KonnectAgain understands the importance of engagement and the importance of networking. This conference is an example of this. The industry needs rejuvenation. KonnectAgain is facilitating the first step. They are building a global network of alumni relations professionals. They are bringing you together in one room to discuss the future of the industry. It is now up to you, to build a long term sustainable relationship with this network.

I look forward to speaking with you all today, at what’s sure to be a fantastic conference!

Kingsley

Kingsley Aikins has worked with over 20 countries helping develop their Diaspora strategies, including the 4 leading countries of Ireland, India, Israel and China. Prior to setting up Diaspora Matters he worked for the Ireland Funds for 21 years based in Sydney, Boston and Dublin.

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CHARLES HARDY

EDUCATION ENGAGEMENT LEAD, EMEA, LINKEDIN

Charles is leading LinkedIn’s engagement with Education across Schools, Universities and Business Schools in Europe.

Charles is leading LinkedIn’s high priority drive on Higher Education and Students / Graduates. Around the world this is the fastest growing demographic on LinkedIn, as students realise that it is the place to create and grow their “professional brand” and engage with “employers of choice.”

STEPHEN O’LEARY

MEDIA ANALYST, OLYTICO

Stephen O’Leary is a media analyst at Olytico, an online media and social media monitoring and analysis company.

As well as an Irish and international client list, research and analysis carried out by Olytico has been used by major national and international broadcasters including RTE, TV3, BBC and The Washington Post.

Stephen is a World Economic Forum Young Global Shaper and a board member of the Irish Internet Association.

He is a highly regarded conference speaker having addressed audiences at events including the Sport and New Media Conference in Paris, the Dublin Web Summit, DMX, The MBA Conference and the National Digital Media and Marketing Summit.

The Social Era

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DANIEL PORTER JONES

DEPUTY DIRECTOR OF DEVELOPMENT, ROYAL NORTHERN COLLEGE OF MUSIC

Daniel has recently joined the Royal Northern College of Music (RNCM) after four years at the University of South Wales (USW) as Alumni Relations and Development Manager. The RNCM is a leading international conservatoire located in Manchester.

Having set up Alumni Relations and Development offices at USW and previously at the University of West London, he is experienced in developing and implementing digital solutions to analogue problems in new environments.

Daniel holds degrees from the University of Huddersfield in Computing and Psychology, and the University of South Wales in Music Industry Entrepreneurship.

KHEN NIRNFELD

DEVELOPMENT DATA AND RESEARCH OFFICER, REGENT’S UNIVERSITY LONDON

Khen manages online data resources and prospect research at Regent’s University London. Having previously worked on the development of student representation and employability skills development in HE, Khen is currently working on social media integration to support data enhancement and promotion of the Development & Alumni Relations programme at Regent’s.

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Social networks provide alumni associations with an incredible opportunity to connect with their members.However, these social networks are often treated as broadcast tools – used to keep alumni informed about what’s going on, and requesting their participation, support and donations.Often this misses the true value that can lie in social networks – and that is the insight to be gained from listening.

For Konnect Alumni London, Olytico have analysed how and where alumni talk, and are talked about, online in the UK.

This research will be presented for the first time on 28th May 2015.

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SOCIAL MEDIA ANALYSISTHE POWER OF LISTENING TO ALUMNI IN THE UK

STEPHEN O’LEARY

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SOCIAL MEDIA ANALYSISTHE POWER OF LISTENING TO ALUMNI IN THE UK

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HOLLY PETERSONHead of Constituency Engagement at the University of London

Holly Peterson joined the University of London on 11 May 2015 as Head of Constituency Engagement. Holly was most recently Head of Alumni and Supporter Relations at the University of Cambridge, and she has more than 20 years’ experience in development, communications and alumni relations. Prior to Cambridge, Holly was the Deputy Director of Development and Alumni Relations at the University of Exeter, where she was a senior member of the team that successfully managed the “Creating a world-class University together” campaign, which raised £23 million, and set and exceeded the first alumni volunteer campaign goal in the UK. Holly’s work has also included posts at SOAS, Hollins University, The Nature Conservancy, and World Learning.

Holly holds a BA in Communications Studies from Hollins University (for which she co-chairs the UK alumnae chapter) and an MSc (distinction) in New Media, Information and Society from the London School of Economics.

DAVID WHITAKERHead of Development and Alumni Relations at Regent’s University London

David joined Regent’s University London in 2008, and built an alumni relations department from scratch. Starting with minimal paper records, and an array of unmaintained data, David has built a global programme with a strategic focus to empower Regent’s international alumni community to make a real difference. He is supported by the dedicated team of five that he has built to address the specific challenges of Regent’s internationalized alumni base.

With over 15 years’ experience in development and alumni relations, David’s career began at Oxford and has included establishing the first alumni relations programme at the Courtauld Institute and senior roles in development and alumni relations at ZSL and University of the Arts.

The Changing Landscape of UK Alumni Relations

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JOHN MCLOUGHLINHonorary Research Fellow, Centre for Philanthropy, University of Kent

John is an Honorary Research Fellow in the Centre for Philanthropy, at the University of Kent’s School of Social Policy, Sociology and Social Research. John is also an independent adviser in the areas of major gift fundraising and philanthropy with a particular focus on international giving and strategy. John has over 25 years’ experience leading fundraising and alumni relations teams in British universities (including LSE, King’s College London and Imperial College London) and as Managing Director, Europe in the international consultancy, Global Philanthropic.

In 2010 John co-edited the book Across Frontiers: New International Perspectives on Educational Fundraising, published by CASE

A graduate of Trinity College Dublin, with a doctorate in medieval history, John is strongly interested in the study of friendship networks and social capital and in the history and sociology of philanthropy.

SUE REESHead of Alumni Relations at City University London

Sue was appointed as Head of Alumni Relations at City University London in 2012. Prior to joining City, Sue had been responsible for the University of Ulster’s Alumni Relations programme since 1993.

Sue has been an active member of CASE (Council for the Advancement and Support of Education) having been a member of the UK Committee, a conference Track Chair, Co-Chair of the Annual Conference, and is currently Chair of the International CASE Alumni Relations Survey (ICARS)

Sue has a BA Hons in Economics and History, a DMS and a PG Diploma in Education Marketing.

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Liza Bennigson has spent over a decade in development positions at non-profits and schools. She left her most recent post as the Director of Alumni Relations at Menlo School in Atherton, California to join KonnectAgain’s global team.

Liza is a serial networker, and finds alumni ecosystems fascinating and unbelievably powerful. She co-founded an organization for Bay Area Alumni Directors (BAAD), led and organized Association of Bay Area Development Officers (ABADO) workshops, chaired alumni track and presented at California Advancement Partnership for Schools (CAPS) Conference 2010, twice-earned Stellar Speaker designation at the Council for Advancement and Support of Education - National Association of Independent Schools (CASE-NAIS) Conference 2011, was selected as the only independent school faculty member for CASE Newcomers Conference 2012, and served as co-Chair of CAPS Conference 2013.

Liza received a BA in Psychology from Trinity College in Hartford, Connecticut.

#TRENDINGTOP 8 TRENDS THAT EVERY ALUMNI DIRECTOR SHOULD KNOW

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JOAN ADAMS HEWITT

DIRECTOR OF ALUMNI RELATIONS, THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA, USA

Joan joined Wharton in the Spring of 2005 as a Senior Associate Director for Alumni Relations and Annual Giving and had oversight for the Class Gift Campaign for the MBA Class, the orchestration of MBA Reunion Weekend, fundraising from alumni in reunion years and MBA and Student Programs. In 2009, Joan assumed the position of Director of Alumni Relations and her role expanded to include oversight for the 81 Wharton Clubs in our global clubs network as well as serving as liaison to the Alumni Executive Board.

Key areas for engagement that Joan is leading include Alumni Programs and Events. Joan’s team is responsible for the execution of Wharton Reunion Weekend which attracts over 2,000 alumni and their families annually to campus to partake in educational and social programs and events.

In order to bridge the transition from student to alumni, another area of responsibility for Joan’s team is the implementation of student programming for the undergraduate and MBA student constituencies. Joan manages a team of six professionals and holds a B.S. degree from the Wharton School.

CRAIG MCKENNA

SENIOR DIRECTOR OF ALUMNI AND INSTITUTIONAL RELATIONS, INSEAD

As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organisations.

With campuses in Europe (France), Asia (Singapore) and Abu Dhabi, INSEAD’s business education and research spans three continents. More than 1,300 students participate annually in INSEAD’s MBA, Executive MBA, Specialised Master’s degrees and PhD programmes. In addition, more than 12,000 executives participate in INSEAD’s Executive Education programmes each year.

Craig joined INSEAD in 2002 and was appointed as Director of Alumni & Institutional relations in 2013 and subsequently the Senior Director in 2015. Working with a team across campuses in France, Singapore and Abu Dhabi, Craig has vast experience developing an alumni relations programme for a truly global alumni base.

Business demands innovation: Alumni Relations in Global Business Schools

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MEREDITH PIERCE HUNTER

DIRECTOR OF DEVELOPMENT & ALUMNI RELATIONS, LONDON BUSINESS SCHOOL

Meredith Pierce Hunter is the Director of Development & Alumni Relations at the London Business School, ranked the world’s number one MBA programme in 2009, 2010, and 2011 by the Financial Times.

Prior to joining LBS, Meredith served as Vice President for External Relations at Hollins University where she oversaw marketing, advancement services, development, and alumnae relations for the university. She came to Hollins from Harvard University where she served as the Director of Advancement and Planning at the Radcliffe Institute for Advanced Study and before that at the Women & Public Policy Program at the John F. Kennedy School of Government.

Meredith has her B.A. in French and International Relations from Hollins University and her M.B.A. from Simmons School of Management in Boston.

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Matthew WalkleyCambridge Judge Business School

Karen BevanRidley Hall, Cambridge

Jos JonesThe City of

London School for Girls

Luisa BarbaroBirkbeck,

University of London

Steven McAnultyHult International Business School

Heather Eggelton Cheltenham

Ladies’ College

Aidan MurphyKonnectAgain

Jean de Villeneuve Hult International Business School

Rosanne DavidsonNew College of the Humanities

Louise Osborne FalmouthUniversity

Rachelle StretchTrinity Hall, Cambridge

Sarah Ryan The Wharton School

Owen McCabe Enterprise Ireland

Sara Collar Trinity Hall, Cambridge

Sarah Seedsman Higher Education

Consultant

Tommy Dunton KonnectAgain

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ATTENDEE LIST

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Emma BennettTrinity Hall, Cambridge

Amber Hall Imperial College Business School

Bea NagyQueen Mary University of

London

Imogen Stevenson Middlesex University

Therese Morley Qualtrics

Jen Butler Middlesex University

Mark RobertsSt Chad’s College

Mark Carrigan The Ireland

Funds

Beth Dowsett Middlesex University

Tracy Moore University of Strathclyde

Isabella Panatto-ni-Wallace

Courtauld Institute of Art

Emma PrykeUniversity of

Surrey

Daniel Keyworth Blackbaud

Lucy Evans University of

Surrey

Justin Bertwistle Groupschemes.com

Elena Sugrue Qualtrics

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NOTES NOTES

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